Couple Marketing Type Questions - Toyota GR86, 86, FR-S and Subaru BRZ Forum & Owners Community

a2cpc · 08-06-2013, 08:46 PM

Is anyone privy to the demographics on who buys the BRZ/FRS? Also looking to find out how many of all flavors were manufactured worldwide for 2013.

SigmaHyperion · 08-07-2013, 02:28 AM

I've seen a slide that was presented somewhere, by Subaru I think, on the demographic breakdown between the FRS and BRZ. I'll see if I can locate it again.

As far as "flavors", depending on how granular you want to go, I'm sure you could compile something pretty close. Models would be easy, as automakers release sales figures by region. However, trims and colors are impossible without them being provided by manufacturers who often keep those things fairly close to their chests.

EDIT: Turns out it was from Edmunds... Here's a link to a series of interesting data points on the BRZ vs the FRS:

http://www.edmunds.com/industry-cent...ubaru-brz.html

a2cpc · 08-07-2013, 09:09 AM

Wow, Thanks! That is exactly what I wanted!

Gen · 08-07-2013, 12:12 PM

I don't believe the demographics for 2013 (when comparing one brand to the other) will look the same in 2014. Availability factored into the decision for a lot of people.

08-06-2013, 08:46 PM	#1
a2cpc Senior Member Join Date: Jan 2013 Drives: WRX Location: Broad Ripple, IN Posts: 161 Thanks: 0 Thanked 21 Times in 16 Posts Mentioned: 0 Post(s) Tagged: 0 Thread(s)	Couple Marketing Type Questions Is anyone privy to the demographics on who buys the BRZ/FRS? Also looking to find out how many of all flavors were manufactured worldwide for 2013.

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08-07-2013, 02:28 AM	#2
SigmaHyperion Senior Member Join Date: Jul 2013 Drives: 2013 SWP BRZ Limited Location: Fort Worth, TX Posts: 207 Thanks: 9 Thanked 131 Times in 73 Posts Mentioned: 3 Post(s) Tagged: 1 Thread(s)	I've seen a slide that was presented somewhere, by Subaru I think, on the demographic breakdown between the FRS and BRZ. I'll see if I can locate it again. As far as "flavors", depending on how granular you want to go, I'm sure you could compile something pretty close. Models would be easy, as automakers release sales figures by region. However, trims and colors are impossible without them being provided by manufacturers who often keep those things fairly close to their chests. EDIT: Turns out it was from Edmunds... Here's a link to a series of interesting data points on the BRZ vs the FRS: http://www.edmunds.com/industry-cent...ubaru-brz.html

08-07-2013, 09:09 AM	#3
a2cpc Senior Member Join Date: Jan 2013 Drives: WRX Location: Broad Ripple, IN Posts: 161 Thanks: 0 Thanked 21 Times in 16 Posts Mentioned: 0 Post(s) Tagged: 0 Thread(s)	Wow, Thanks! That is exactly what I wanted!

08-07-2013, 12:12 PM	#4
Gen Senior Member Join Date: Jun 2012 Drives: Scion FR-S Location: Under a rock Posts: 1,060 Thanks: 75 Thanked 552 Times in 270 Posts Mentioned: 39 Post(s) Tagged: 0 Thread(s)	I don't believe the demographics for 2013 (when comparing one brand to the other) will look the same in 2014. Availability factored into the decision for a lot of people.

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