Couple Marketing Type Questions
 

Is anyone privy to the demographics on who buys the BRZ/FRS? Also looking to find out how many of all flavors were manufactured worldwide for 2013.

I've seen a slide that was presented somewhere, by Subaru I think, on the demographic breakdown between the FRS and BRZ. I'll see if I can locate it again.

As far as "flavors", depending on how granular you want to go, I'm sure you could compile something pretty close. Models would be easy, as automakers release sales figures by region. However, trims and colors are impossible without them being provided by manufacturers who often keep those things fairly close to their chests.

EDIT: Turns out it was from Edmunds... Here's a link to a series of interesting data points on the BRZ vs the FRS:

http://www.edmunds.com/industry-cent...ubaru-brz.html

Wow, Thanks! That is exactly what I wanted!

I don't believe the demographics for 2013 (when comparing one brand to the other) will look the same in 2014. Availability factored into the decision for a lot of people.