2013 Scion FR-S Priced at $24,200 ($24,930 after destination)

[fatoni]

Originally Posted by tachi1247

it doesn't really matter how many old folks drive scions, the fact is they created the brand to sell cars to a younger audience as I stated and you confirmed. It's also a fact that younger buyers purchase less expensive cars compared to buyers in their 30s to 50s. Whether you like it or not people view scion as an entry level brand, which shouldn't be a surprise since up until this car every model they offered was an entry level vehicle. Even this car is being referred to as an entry level sports car.

btw, I didn't tell Toyota why they created, I reiterated what Toyota said they created the brand for, albeit using different words.

well scions target market is people well up in to their thirties

[dsgerbc]

Originally Posted by tranzformer

Still wouldn't show what gear you were in when in "manual" mode?

Page 172 of the manual. The point is that it's clear even from the pic that the car has M/T.

[Dadhawk]

Originally Posted by tachi1247

..but as I mentioned in my post, the reasons I listed are what I have seen for people complaining about the scion and not reliability or durability issues related to the car.

Sorry, I knew were listing other posters reasons for complaining, did not to mean to imply you were complaining...

[Exhaust]

Originally Posted by fatoni

well scions target market is people well up in to their thirties

Ive noticed this as well, i see more of the younger market in Z's, Stangs, and Mazdas... not as much scion (via my dallas demographic)

Though scion may have INTENDED to appeal to the younger market, from what ive seen it really hasnt gone over as much they'd have liked

[Dadhawk]

Originally Posted by dsgerbc

That would show "M" to the left of the gear number indicator.

Also if you watch real carefully at 00:22 or so, you can see the shift pattern on the shifter and no paddles on the steering wheel.

[Quentin]

Originally Posted by 86fanatic

No, the screen shot was taken from the video on the front page - which is clearly a 6MT.

Strange that it has a gear indicator in the cluster for the MT. You don't see that often on a manual.

[Dadhawk]

Originally Posted by Quentin

Strange that it has a gear indicator in the cluster for the MT. You don't see that often on a manual.

Its pretty common on motorcycles, not surprised to see it start to show up on cars.

[Sasquachulator]

IMO Scion was marketed to the tuner crowd.

It just so happens that the tuner crowd has since outgrew Scion since its inception (why do you think its been stagnating for awhile now? Having long in the tooth cars dont help either....), and the new generation younger demographic doesnt care about tuner cars.......

[Exhaust]

Originally Posted by Sasquachulator

the new generation younger demographic doesnt care about tuner cars.......

if that was the case i wouldnt still be seeing tricked out honda's and hearing coffee can exhaust. I have a friend who just bought an exhaust tip for his mazda 6 -___-

But then again i could see you saying that as most "tuner" cars are being phased out of the world.. depending on your definition of "tuner".

[Dragonitti]

Originally Posted by tachi1247

Most people, if given the choice for the exact same car at the exact same price as a scion, toyota, or a lexus would choose the lexus. Brand image is very important from a marketing standpoint and does matter to a lot of people.

From what I have read on this forum, a lot of the people who are unhappy about the car being a scion are unhappy because of what scion is, not because they think the car will somehow contain inferior parts or have less reliability.

This is simply untrue and unfounded. It assumes that everyone has the same taste in cars. I know an 80yr old guy with an oxygen tank to breathe with, that drove a Scion xA. The other thing is, your hypothetical situation has never existed a day on this planet (same car, looks the same, same price and is across 3 brands).

[86fanatic]

Average age of new Scion buyers is 39 (which is the lowest in the industry), Toyota is something like 62.

I have no problems with Scion as a brand. The FR-S is no less a Toyota sports car then the LFA. They bring their history, expertise, and unique sensibility to the car regardless of brand.

Yes, some people are brand snobs, that's obvious from some of the comments on these forums, but then again some people also can see the forest for the trees, and recognize the greatness of a car regardless of the badge on the front.

I hope the car's successful, but regardless I will be getting mine while I can with a Scion badge on the front.

[SUB-FT86]

Originally Posted by Dragonitti

This is simply untrue and unfounded. It assumes that everyone has the same taste in cars. I know an 80yr old guy with an oxygen tank to breathe with, that drove a Scion xA. The other thing is, your hypothetical situation has never existed a day on this planet (same car, looks the same, same price and is across 3 brands).

He clearly didn't say "EVERYONE". You just jump the gun there. And a lot of people is badge snobs so he is partially telling the truth. There is people on this forum that won't drive certain cars based on the manufacturer.

[Dragonitti]

Originally Posted by SUB-FT86

He clearly didn't say "EVERYONE". You just jump the gun there. And a lot of people is badge snobs so he is partially telling the truth. There is people on this forum that won't drive certain cars based on the manufacturer.

He clearly said Most. Which is unfounded as well. Most only on this forum might have some weight to it, but this is but one forum, not the entire buying demographic.

[tachi1247]

Originally Posted by Exhaust

Ive noticed this as well, i see more of the younger market in Z's, Stangs, and Mazdas... not as much scion (via my dallas demographic)

Though scion may have INTENDED to appeal to the younger market, from what ive seen it really hasnt gone over as much they'd have liked

at the start scion was a big hit with retirees because they offered good quality cars at very affordable prices. The xb provided a good size car that fit well with their fixed income. I believe this is still the case which skews their average are upward.

Originally Posted by fatoni

well scions target market is people well up in to their thirties

yes its 25-35 I believe

Originally Posted by Dragonitti

This is simply untrue and unfounded. It assumes that everyone has the same taste in cars. I know an 80yr old guy with an oxygen tank to breathe with, that drove a Scion xA. The other thing is, your hypothetical situation has never existed a day on this planet (same car, looks the same, same price and is across 3 brands).

of course it has never existed and it never will. Companies go to great expense to create and maintain brand image. That is why we have scion and Lexus to begin with. Selling the same car across multiple brands would destroy that. Just look at GM in its dark days when they sold the cavalier, sunbird, and cimarron. The point is brand imaging plays a part in almost all purchases and there is plenty of marketing and advertising research to back that up. People buy based on brand more than you think and tend to become brand loyal which is why scion was created. Get youngsters into the brand, upgrade them to Toyota then Lexus later on. If you don't think the average consumer would choose a Lexus over a scion or a Toyota if everything else was equal then you haven't spent much time with Joe public. Just look at Bose speakers for example, they sell almost all their product to the best buy crowd solely on brand image.