Scion goes normal - Toyota GR86, 86, FR-S and Subaru BRZ Forum & Owners Community

terrypm · 04-30-2012, 04:12 PM

http://www.autonews.com/apps/pbcs.dl...rs-regular-ads

86'd · 04-30-2012, 07:32 PM

Interesting read.

I'm hoping that Scion grows with it's customers and provides a more mature experience.

The youth culture vibe seemed a bit too forced. And even though there were authentic meets and clubs I think they were overshadowed by Scion trying too hard.

I've always thought Scion needed to mature and now it seems like they are...

RRnold · 04-30-2012, 07:45 PM

I LOL'd at this part...

Now Toyota execs, after a nine-month brand review, are aiming new vehicles at buyers who are more conventional than the spiky-haired youths it chased at launch in 2003.

Dark · 04-30-2012, 09:12 PM

BS. tC is not the US exclusive. It maybe made specifically for the US, but it's sold out side of the states as Zelas

Dadhawk · 04-30-2012, 09:18 PM

Quote:

Originally Posted by 86'd

Interesting read.

I'm hoping that Scion grows with it's customers and provides a more mature experience.

The youth culture vibe seemed a bit too forced. And even though there were authentic meets and clubs I think they were overshadowed by Scion trying too hard.

I've always thought Scion needed to mature and now it seems like they are...

That was pretty much the spin that they were putting on it with the 1st86ers when we went to Corp HQ. JHollis referred to "youthful thinking not young" (paraphrasing) more than once during the day.

Also, the first 3 ads that we got to preview were defiitely mainstream style ads. There was some drifting, but heck even Cadillac talks about the G-Meter in their new wagon in their ads.

In the end, the median age of a Scion buyer is newer than Toyota, but I bet if you limited Toyota's buyer group to the same price as Scion's it would be similar.

Subie · 04-30-2012, 09:23 PM

If Scion is going more "normal" the whole purpose for the brand has ceased to exist. They ought to absorb it back under the Toyota brand so Toyota will no longer be equated with "boring" and Scion no longer with "cheap, crappy cars and the FR-S."

Dimman · 04-30-2012, 11:50 PM

No more babes and donuts???

Dadhawk · 05-01-2012, 12:01 AM

Quote:

Originally Posted by Dimman

No more babes and donuts???

Lets not go crazy now!

Chupacabra · 05-01-2012, 12:34 AM

Quote:

Originally Posted by Dimman

No more babes and donuts???

There will always be babes and donuts... as long as I have a valid sig.

And a really neat article to gather more insight on the brand. The FR-S will be my second car from the brand. I'm the only member of my family that owns a piece of the Toyota clan. Depending on how much love I get from the FR-S (long-term), I would buy again from the brand in a heartbeat.

Dimman · 05-01-2012, 01:03 AM

The hobbies of the demographics were horrendous...

Allch Chcar · 05-01-2012, 01:11 AM

Quote:

Originally Posted by RRnold

I LOL'd at this part...

Now Toyota execs, after a nine-month brand review, are aiming new vehicles at buyers who are more conventional than the spiky-haired youths it chased at launch in 2003.

Yeah, now he needs to cut his spikey hair!

...or let it grow out, anything but that punk look.

Quote:

Originally Posted by Chupacabra

There will always be babes and donuts... as long as I have a valid sig.

And a really neat article to gather more insight on the brand. The FR-S will be my second car from the brand. I'm the only member of my family that owns a piece of the Toyota clan. Depending on how much love I get from the FR-S (long-term), I would buy again from the brand in a heartbeat.

ZOM! I LOVE donuts! Especially with custard.

Chupacabra · 05-01-2012, 02:16 AM

Quote:

Originally Posted by Allch Chcar

ZOM! I LOVE donuts! Especially with custard.

Why wasn't that a demographic category? We can all agree that donuts are delicious.

That should be a demographic question...

'What donuts are delicious to you?'

a. Chocolate frosting with sprinkles

b. Glazed

c. I don't eat donuts

d. shoot the person that picked 'c' because they clearly have no soul and should be executed, since everyone knows any donut is delicious except the shitty maple bars which can be put in the same category as people who picked 'c'

OrbitalEllipses · 05-01-2012, 03:09 AM

Quote:

Originally Posted by Chupacabra

There will always be babes and donuts... as long as I have a valid sig.

WhiteGDB · 05-01-2012, 03:52 AM

Quote:

Originally Posted by 86'd

Interesting read.

I'm hoping that Scion grows with it's customers and provides a more mature experience.

The youth culture vibe seemed a bit too forced. And even though there were authentic meets and clubs I think they were overshadowed by Scion trying too hard.

I've always thought Scion needed to mature and now it seems like they are...

This picture is the definition of trying too hard.

04-30-2012, 04:12 PM	#1
terrypm First86 & burning gas!! Join Date: Jan 2012 Drives: Asphalt 2013 Scion FR-S Location: SEC country Posts: 392 Thanks: 112 Thanked 76 Times in 51 Posts Mentioned: 8 Post(s) Tagged: 0 Thread(s)	Scion goes normal http://www.autonews.com/apps/pbcs.dl...rs-regular-ads __________________

04-30-2012, 07:45 PM	#3
RRnold 2 wheel member Join Date: Feb 2010 Drives: JZA80, 997.1, Taco Location: SoCal->NorCal Posts: 4,330 Thanks: 1,318 Thanked 938 Times in 480 Posts Mentioned: 9 Post(s) Tagged: 0 Thread(s)	I LOL'd at this part... Now Toyota execs, after a nine-month brand review, are aiming new vehicles at buyers who are more conventional than the spiky-haired youths it chased at launch in 2003. __________________

04-30-2012, 09:12 PM	#4
Dark Elite Padawan Join Date: Mar 2010 Drives: '15 WRX, 15 GLA250, and 2 feet Location: Shoreline, WA Posts: 3,498 Thanks: 197 Thanked 250 Times in 159 Posts Mentioned: 9 Post(s) Tagged: 0 Thread(s)	BS. tC is not the US exclusive. It maybe made specifically for the US, but it's sold out side of the states as Zelas __________________ Dark

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04-30-2012, 07:32 PM	#2
86'd Senior Member Join Date: Dec 2011 Drives: 2012 WRX Sedan Location: Los Angeles Posts: 511 Thanks: 25 Thanked 97 Times in 55 Posts Mentioned: 0 Post(s) Tagged: 0 Thread(s)	Interesting read. I'm hoping that Scion grows with it's customers and provides a more mature experience. The youth culture vibe seemed a bit too forced. And even though there were authentic meets and clubs I think they were overshadowed by Scion trying too hard. I've always thought Scion needed to mature and now it seems like they are...

04-30-2012, 09:23 PM	#6
Subie Señor Member Join Date: Apr 2012 Drives: 2013 SSM DZE BRZ Location: SC Posts: 947 Thanks: 728 Thanked 405 Times in 196 Posts Mentioned: 4 Post(s) Tagged: 0 Thread(s)	If Scion is going more "normal" the whole purpose for the brand has ceased to exist. They ought to absorb it back under the Toyota brand so Toyota will no longer be equated with "boring" and Scion no longer with "cheap, crappy cars and the FR-S."

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