Scion goes normal
 

Interesting read.

I'm hoping that Scion grows with it's customers and provides a more mature experience.

The youth culture vibe seemed a bit too forced. And even though there were authentic meets and clubs I think they were overshadowed by Scion trying too hard.

I've always thought Scion needed to mature and now it seems like they are...

I LOL'd at this part...

Now Toyota execs, after a nine-month brand review, are aiming new vehicles at buyers who are more conventional than the spiky-haired youths it chased at launch in 2003. http://www.autonews.com/apps/pbcsi.d...&q=80&MaxW=120

BS. tC is not the US exclusive. It maybe made specifically for the US, but it's sold out side of the states as Zelas

That was pretty much the spin that they were putting on it with the 1st86ers when we went to Corp HQ. JHollis referred to "youthful thinking not young" (paraphrasing) more than once during the day.

Also, the first 3 ads that we got to preview were defiitely mainstream style ads. There was some drifting, but heck even Cadillac talks about the G-Meter in their new wagon in their ads.

In the end, the median age of a Scion buyer is newer than Toyota, but I bet if you limited Toyota's buyer group to the same price as Scion's it would be similar.

If Scion is going more "normal" the whole purpose for the brand has ceased to exist. They ought to absorb it back under the Toyota brand so Toyota will no longer be equated with "boring" and Scion no longer with "cheap, crappy cars and the FR-S."

No more babes and donuts???

Lets not go crazy now! :paddle:

There will always be babes and donuts... as long as I have a valid sig.

And a really neat article to gather more insight on the brand. The FR-S will be my second car from the brand. I'm the only member of my family that owns a piece of the Toyota clan. Depending on how much love I get from the FR-S (long-term), I would buy again from the brand in a heartbeat.

The hobbies of the demographics were horrendous...

Yeah, now he needs to cut his spikey hair!

...or let it grow out, anything but that punk look.

ZOM! I LOVE donuts! Especially with custard.http://allch-chcar.com/saved/drool.gif

Why wasn't that a demographic category? We can all agree that donuts are delicious.

That should be a demographic question...

'What donuts are delicious to you?'

a. Chocolate frosting with sprinkles

b. Glazed

c. I don't eat donuts

d. shoot the person that picked 'c' because they clearly have no soul and should be executed, since everyone knows any donut is delicious except the shitty maple bars which can be put in the same category as people who picked 'c'

:thumbup:

http://www.autonews.com/apps/pbcsi.d...&q=80&MaxW=120

This picture is the definition of trying too hard.