BRZ's best selling color - Toyota GR86, 86, FR-S and Subaru BRZ Forum & Owners Community

terrypm · 04-04-2012, 10:52 AM

TOKYO -- Subaru’s BRZ sporty coupe, scheduled to go on sale in the United States April 20, is off to a brisk start in Japan, selling at a monthly rate quadruple initial forecasts.
Since the car’s Feb. 3 debut, Subaru parent Fuji Heavy Industries Ltd. has sold 3,551 of the rear-wheel-drive BRZs, the company said in a statement today.
Subaru had forecast monthly sales of only 450 units in Japan. But it is not uncommon for newly released models in Japan to generate explosive orders at first before tapering off.
The sporty 2.0-liter, four-cylinder BRZ, which starts at 2.06 million yen ($24,830) in Japan for a stripped-down version, is the platform-sharing twin of Toyota’s Scion FR-S.
The U.S. monthly sales goal for the BRZ is 500.
Initial sales data suggest the BRZ is tapping a coveted younger customer base attracted to the car’s promise of sportier driving.
So far, nearly 60 percent of BRZ customers are under 40 years of age -- and two-thirds are picking the six-speed manual over the automatic transmission. The top-selling color is WR blue mica, in a nod to the signature hue of Subaru’s WRX performance line.

Read more: http://www.autonews.com/article/2012...#ixzz1r4z8q7kF

Subaruwrxfan · 04-04-2012, 10:54 AM

Hehe cool. I thought this would be the case. I'm glad I'll be one of the many blues

Laika · 04-04-2012, 11:03 AM

Quote:

Originally Posted by Subaruwrxfan

Hehe cool. I thought this would be the case. I'm glad I'll be one of the many blues

I have to admit the car looks very nice in this color but I'm really glad I went with GBS. Along with red it's going to be the unicorn of the colors.

I was thinking all I'd see in my area are WRB BRZ's but based on the map no one seems to have gotten WRB near me. Must be something in the water

Lighting Red · 04-04-2012, 11:36 AM

I am happy I ordered Lightning Red. At least I will be able to pick my car out at BRZ meets

Sovran · 04-04-2012, 11:39 AM

Did anyone see a citation for the info in the article? Did he get it straight from Subaru, or is he just approximating the percentages that have been collected here?

joshua · 04-04-2012, 11:53 AM

It was a press release done by Fuji Heavy Industries.

http://www.fhi.co.jp/english/news/pr...12_03_28e.html

Sovran · 04-04-2012, 12:13 PM

Quote:

Originally Posted by joshua

It was a press release done by Fuji Heavy Industries.

http://www.fhi.co.jp/english/news/pr...12_03_28e.html

Ah, my mistake. Based on the phrasing of the article, I thought they were talking about color, transmission, and age data for the US market pre-orders, not the Japanese sales.

joshua · 04-04-2012, 12:25 PM

The article isn't written very well but I wouldn't be surprised if the numbers fall close to those in the U.S. as well.

Turbowned · 04-04-2012, 01:28 PM

I have to say it's arguably the best color for a Subaru but I don't want mine to look like every other one. I love seeing Plasma blue Imprezas and WRX's, so I think I'll be very happy with Galaxy Blue.

sysfailur · 04-04-2012, 02:54 PM

I guess no one noticed/cared about "The sporty 2.0-liter, four-cylinder BRZ, which starts at 2.06 million yen ($24,830) in Japan for a stripped-down version".

That's not bad! Let's hope it's 25 to start in the US.

MRZ415 · 04-04-2012, 04:08 PM

Quote:

Originally Posted by sysfailur

I guess no one noticed/cared about "The sporty 2.0-liter, four-cylinder BRZ, which starts at 2.06 million yen ($24,830) in Japan for a stripped-down version".

That's not bad! Let's hope it's 25 to start in the US.

At that price its much closer to the SCION FR-S...
because the Scion is basically the stripped down verison
with a pioneer sound system, speakers and AC ..
(( Not even a trunk liner ))

Kimsey47 · 04-04-2012, 07:36 PM

Quote:

Originally Posted by Turbowned

I have to say it's arguably the best color for a Subaru but I don't want mine to look like every other one. I love seeing Plasma blue Imprezas and WRX's, so I think I'll be very happy with Galaxy Blue.

From the pics the Galaxy Blue looked like a great choice! I like the BRZ in both hues of Blue; however, the Dark Grey did it for me... Along with what appears to be the other 15% of orders posted in the forum! lol But yeah, you'll have a rare color with what sounds like will be a rare car!

KevinDuMa · 04-04-2012, 07:45 PM

satin white pearl has got to be a close second

switchlanez · 04-04-2012, 09:19 PM

A rare car will be rare, regardless of color. There will be 5x more FR-Ss than BRZs sharing all the same BRZ colors except WRB. An average person who can't tell the difference between the twins might think WRB is some super exclusive paint scheme.

04-04-2012, 10:52 AM	#1
terrypm First86 & burning gas!! Join Date: Jan 2012 Drives: Asphalt 2013 Scion FR-S Location: SEC country Posts: 392 Thanks: 112 Thanked 76 Times in 51 Posts Mentioned: 8 Post(s) Tagged: 0 Thread(s)	BRZ's best selling color TOKYO -- Subaru’s BRZ sporty coupe, scheduled to go on sale in the United States April 20, is off to a brisk start in Japan, selling at a monthly rate quadruple initial forecasts. Since the car’s Feb. 3 debut, Subaru parent Fuji Heavy Industries Ltd. has sold 3,551 of the rear-wheel-drive BRZs, the company said in a statement today. Subaru had forecast monthly sales of only 450 units in Japan. But it is not uncommon for newly released models in Japan to generate explosive orders at first before tapering off. The sporty 2.0-liter, four-cylinder BRZ, which starts at 2.06 million yen ($24,830) in Japan for a stripped-down version, is the platform-sharing twin of Toyota’s Scion FR-S. The U.S. monthly sales goal for the BRZ is 500. Initial sales data suggest the BRZ is tapping a coveted younger customer base attracted to the car’s promise of sportier driving. So far, nearly 60 percent of BRZ customers are under 40 years of age -- and two-thirds are picking the six-speed manual over the automatic transmission. The top-selling color is WR blue mica, in a nod to the signature hue of Subaru’s WRX performance line. Read more: http://www.autonews.com/article/2012...#ixzz1r4z8q7kF __________________

04-04-2012, 10:54 AM	#2
Subaruwrxfan Senior Member Join Date: Jan 2012 Drives: 2015 Mustang EcoBoost Location: Pittsburgh Posts: 796 Thanks: 274 Thanked 195 Times in 89 Posts Mentioned: 8 Post(s) Tagged: 0 Thread(s)	Hehe cool. I thought this would be the case. I'm glad I'll be one of the many blues __________________ Check out my BRZ videos on my YouTube page: youtube.com/subaruwrxfan

04-04-2012, 09:19 PM	#14
switchlanez Glorious BRZ Master Race Join Date: Apr 2011 Drives: Subaru Libird Location: Race Wars Posts: 3,645 Thanks: 1,050 Thanked 2,719 Times in 1,079 Posts Mentioned: 110 Post(s) Tagged: 0 Thread(s)	A rare car will be rare, regardless of color. There will be 5x more FR-Ss than BRZs sharing all the same BRZ colors except WRB. An average person who can't tell the difference between the twins might think WRB is some super exclusive paint scheme. __________________ << BUILD THREAD >> Last edited by switchlanez; 04-04-2012 at 09:29 PM.

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04-04-2012, 11:36 AM	#4
Lighting Red Habitual Line Crosser. Join Date: Mar 2012 Drives: ^ Two of my favorite things. Location: Woodbridge, VA Posts: 327 Thanks: 115 Thanked 166 Times in 55 Posts Mentioned: 0 Post(s) Tagged: 0 Thread(s)	I am happy I ordered Lightning Red. At least I will be able to pick my car out at BRZ meets

04-04-2012, 11:39 AM	#5
Sovran Member Join Date: Mar 2012 Drives: 2013 CBS BRZ-L 6AT Location: Denver, CO Posts: 87 Thanks: 26 Thanked 21 Times in 12 Posts Mentioned: 2 Post(s) Tagged: 0 Thread(s)	Did anyone see a citation for the info in the article? Did he get it straight from Subaru, or is he just approximating the percentages that have been collected here?

04-04-2012, 11:53 AM	#6
joshua Member Join Date: Apr 2012 Drives: DGM BRZ LT MT Location: pensacola Posts: 82 Thanks: 38 Thanked 29 Times in 17 Posts Mentioned: 13 Post(s) Tagged: 0 Thread(s)	It was a press release done by Fuji Heavy Industries. http://www.fhi.co.jp/english/news/pr...12_03_28e.html

04-04-2012, 12:25 PM	#8
joshua Member Join Date: Apr 2012 Drives: DGM BRZ LT MT Location: pensacola Posts: 82 Thanks: 38 Thanked 29 Times in 17 Posts Mentioned: 13 Post(s) Tagged: 0 Thread(s)	The article isn't written very well but I wouldn't be surprised if the numbers fall close to those in the U.S. as well.

04-04-2012, 02:54 PM	#10
sysfailur scoob addict Join Date: Mar 2012 Drives: 08 AW STi, 13 LR BRZ Location: LV, PA Posts: 98 Thanks: 30 Thanked 38 Times in 19 Posts Mentioned: 0 Post(s) Tagged: 0 Thread(s)	I guess no one noticed/cared about "The sporty 2.0-liter, four-cylinder BRZ, which starts at 2.06 million yen ($24,830) in Japan for a stripped-down version". That's not bad! Let's hope it's 25 to start in the US.

04-04-2012, 07:45 PM	#13
KevinDuMa Senior Member Join Date: Jul 2011 Drives: 2004 Honda S2000 Location: Dallas, Texas Posts: 610 Thanks: 46 Thanked 20 Times in 20 Posts Mentioned: 2 Post(s) Tagged: 0 Thread(s)	satin white pearl has got to be a close second

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