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BRZ First-Gen (2012+) — General Topics All discussions about the first-gen Subaru BRZ coupe

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Old 08-18-2012, 02:43 AM   #1
Sylvain44
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Do you know what "Subaru" means?

Subaru is a Japanese word that refer to the group of stars "pleiade" :
http://en.wikipedia.org/wiki/Pleiades

That's why there's stars on the emblem :-)
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Old 08-18-2012, 02:54 AM   #2
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Yes.

BTW, "Celica" was a reference to "Celestial Dragon", hence the dragon emblem on early models.
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Old 08-18-2012, 04:54 AM   #3
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Also as for the Toyota logo,

There are three ovals in the new logo that combine to form the letter "T", which stands for Toyota. The overlapping of the two perpendicular ovals inside the larger oval represent the mutually beneficial relationship and trust that is placed between the customer and the company while the larger oval that surrounds both of these inner ovals represent the "global expansion of Toyota's technology and unlimited potential for the future."

Source: Wikipedia
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Old 08-18-2012, 04:57 AM   #4
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any history on the scion logo?

just curious
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Old 08-18-2012, 05:05 AM   #5
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Originally Posted by 86_ZN6 View Post
any history on the scion logo?

just curious
Created to attract younger buyers?

Scion itself means "Descendant"
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Old 08-18-2012, 05:07 AM   #6
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Quote:
Originally Posted by 86_ZN6 View Post
any history on the scion logo?

just curious
The logo was designed and created by the company Freshmachine (defunct) founded by Wyndham Chow and Rick Bulton.
Logo design and creation team members:
  • Creative Direction:Wyndham Chow.
  • Illustrator:Scott Herskovitz.
  • Typography:Wyndham Chow

“Scion” means descendant of, and shows Scion’s clear heritage and connection to Toyota Motor Sales, USA, Inc.
The pronunciation is “cy-on”; like “Sci” in Science with “on” at the end; “sigh” with “on”.
The word scion derives from Old French cion, of Germanic origin.

According to a Scion Marketing Manager, there is no deeper meaning behind the Scion logo. Similar to the Lexus “L” logo, the Scion logo contains a stylized “S” …sorry to disappoint, but it has now been confirmed that there is no greater mystery.

("As the Creative Director on the SCION logo, I can tell you that the stylized “S” does contain meaning. The S is meant to relate to the constant swimming of a shark. Ever on the move. Since the brand took shape in California, it was important to represent the connection to extreme sports and the ocean. The shape also speaks to a road on the horizon. The logo is meant to create movement, dynamism and a bit of danger. -Wyndham")


Source: http://scionnews.net/toyota-news/a-l...a-scion-logos/
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Old 08-18-2012, 05:15 AM   #7
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Quote:
Originally Posted by 86_ZN6 View Post
any history on the scion logo?

just curious
From what I understand, the two center parts that resemble a typhoon were meant to represent the shit storm that was going to take place when they released the FR-S as a Scion instead of a Toyota. But don't quote me on that...
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Old 08-18-2012, 05:16 AM   #8
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Old 08-18-2012, 08:44 AM   #9
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I believe the star cluster is Pleides, at least in English. FHI, Subaru's parent company, evolved from the Nakajima Aircraft Co after WWII. They make all the garbage trucks in Japan.

Not sure why they chose that particular group of stars. I like the Jewbaru, with the six-pointed stars! According to my first wife who grew up in Israel in the late 60's to 70's, Subaru (pron. "Subaro" there), was a very popular brand there.
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Old 08-18-2012, 11:14 AM   #10
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The stars are also there as a reference to the five companies that formed FHI. Hence the smaller less bright 5 stars and the brighter single star. Subaru also means freedom and unite.
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Old 08-18-2012, 12:04 PM   #11
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Subaru is U r a bus backwards :p

My old roommate referred to his old early 90 legacy wagon as "the bus".

I think I may start calling my BRZ the bus...
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Old 08-18-2012, 12:08 PM   #12
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Quote:
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Subaru is U r a bus backwards :p

My old roommate referred to his old early 90 legacy wagon as "the bus".

I think I may start calling my BRZ the bus...
The BRZ is the short bus

The Alcyone (XT) is named after one of the stars in Pleiades.
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Old 08-18-2012, 12:19 PM   #13
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Old 08-18-2012, 12:50 PM   #14
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Quote:
Originally Posted by Laika View Post
The BRZ is the short bus

The Alcyone (XT) is named after one of the stars in Pleiades.
I am totally calling it the short bus from now on haha. Awesome name for my car!
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