Subaru BRZ Sells Out in Australia Within 3 Hours! - Toyota GR86, 86, FR-S and Subaru BRZ Forum & Owners Community

Hachiroku · 07-16-2012, 12:41 PM

FT86CLUB Homepage Featured Story

The success of BRZ sales is being experienced in all markets, with the latest being Australia where the car just went on sale overnight on the Subaru webpage.

Per AUSmotive:

Subaru’s BRZ sports car online selling initiative has proved a massive success, with the car sold-out after just three hours of going “live” on the web.

With just 201 cars available through to New Year, huge online demand temporarily stalled Subaru’s website, but after it went “live” around 1245 AEST, the first online customer took just 20 minutes to complete the process, from choosing accessories, completing their contract and paying their deposit.

Among the amazing BRZ online statistics:

Subaru website traffic initially quadrupled from 12 noon AEST
In the first five minutes alone, there were eight orders
50 BRZs were sold in the first 1.5 hours
Available stock was exhausted by 1547 AEST

BRZ orders are now against stock due to be delivered in early 2013.
Details of the car were only revealed on Friday, including:

A National Driveaway Price* starting at $37,150
Free three year/60,000 kilometre scheduled service plan**
A five-star ANCAP occupant safety rating

BRZ details can be accessed online from subaru.com.au, or directly from www.buybrzonline.subaru.com.au

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Snoopyalien24 · 07-16-2012, 01:48 PM

cmspooner · 07-16-2012, 02:09 PM

So why can't we (us Americans) purchase cars online? I would love to never deal with a dealer again.

pyro530 · 07-16-2012, 02:11 PM

Quote:

Originally Posted by cmspooner

So why can't we (us Americans) purchase cars online? I would love to never deal with a dealer again.

Yeah make that two of us.

SnapOv3st3r · 07-16-2012, 02:27 PM

Like A BOSS!

GFo12ce · 07-16-2012, 02:43 PM

Quote:

Originally Posted by cmspooner

So why can't we (us Americans) purchase cars online? I would love to never deal with a dealer again.

You can. You just do the build your car thing on thier website and the vehicle specs go to the nearest dealer. Then the "online" salesman will email you. If you want to lay down and pay sticker I'm sure it's minimal dealing with them and it's not face to face. Pretty close to what they have.

Foobar · 07-16-2012, 02:47 PM

First customer took 20 minutes to complete their order, but within the first 5 minutes, they had 8 orders already...

Uh, how does that work? What do they consider an "order" if they had 8 in the first 5 minutes, but it took 20 minutes to complete one?

Allch Chcar · 07-16-2012, 03:51 PM

I noticed the thread for this just yesterday. Pretty amazing but also disappointing for the Aussies hoping for a BRZ this year.

DIG1992 · 07-16-2012, 08:20 PM

dont know if this is up yet but all i can say is wow sports cars are back in action.

http://www.autoblog.com/2012/07/16/s...-hours-online/

sbxjap · 07-16-2012, 08:55 PM

Huh.. Interesting... The US didn't get the knee airbag... Scion tC has it stock, lol....

Folding mirrors I knew about... Rear fog, uh huh.... Wait, mirror with indicator? What?? Lol

Allch Chcar · 07-16-2012, 09:00 PM

It's already on the front page.

http://www.ft86club.com/forums/showthread.php?t=11795

coyote · 07-16-2012, 09:09 PM

It sounds good, but was one of the biggest fiascos you can imagine. The website went down about 11:45am and had limited functionality for the rest of the day.

If you could get a page to serve (took me 2 hours), the postcode function in the first step didn't work properly and you couldn't progress. The people who placed orders were those with postcodes that came up by default after the first digit.

Subaru in the USA appears to have handled things far more professionally, as did Toyota in Australia.

I'm an 18 year / 7 car Subaru person, but am now getting a Toyota 86 and will never look at another Subaru product again.

Too many egos at Inchcape (Subaru Aust) who put their supposed marketing genius above any thought of customer service.

.

JiB · 07-16-2012, 10:15 PM

our 86's have up to an 18 months wait :\

coyote · 07-16-2012, 10:29 PM

It sounds good, but was one of the biggest fiascos you can imagine. The website went down about 11:45am and had limited functionality for the rest of the day.

If you could get a page to serve (took me 2 hours), the postcode function in the first step didn't work properly and you couldn't progress. The people who placed orders were those few with postcodes that came up by default after the first digit.

Subaru in the USA appears to have handled things far more professionally, as did Toyota in Australia.

I'm an 18 year / 7 car Subaru person, but am now getting a Toyota 86 and will never look at another Subaru product again.

Too many egos at Inchcape (Subaru Aust) who put their supposed marketing genius above any thought of customer service.

07-16-2012, 12:41 PM	#1
Hachiroku Administrator Join Date: Oct 2009 Drives: Boxster 986 Location: Tristate Posts: 1,161 Thanks: 36 Thanked 1,977 Times in 344 Posts Mentioned: 186 Post(s) Tagged: 5 Thread(s)	Subaru BRZ Sells Out in Australia Within 3 Hours! *FT86CLUB Homepage Featured Story* The success of BRZ sales is being experienced in all markets, with the latest being Australia where the car just went on sale overnight on the Subaru webpage. Per AUSmotive: Subaru’s BRZ sports car online selling initiative has proved a massive success, with the car sold-out after just three hours of going “live” on the web. With just 201 cars available through to New Year, huge online demand temporarily stalled Subaru’s website, but after it went “live” around 1245 AEST, the first online customer took just 20 minutes to complete the process, from choosing accessories, completing their contract and paying their deposit. Among the amazing BRZ online statistics: Subaru website traffic initially quadrupled from 12 noon AEST In the first five minutes alone, there were eight orders 50 BRZs were sold in the first 1.5 hours Available stock was exhausted by 1547 AEST BRZ orders are now against stock due to be delivered in early 2013. Details of the car were only revealed on Friday, including: A National Driveaway Price starting at $37,150* Free three year/60,000 kilometre scheduled service plan** A five-star ANCAP occupant safety rating BRZ details can be accessed online from subaru.com.au, or directly from www.buybrzonline.subaru.com.au

07-16-2012, 01:48 PM	#2
Snoopyalien24 Mr. Sarcasm Join Date: Sep 2011 Drives: 2016 VW Jetta TSI Sport 5-Speed Location: South Florida Posts: 3,729 Thanks: 1,275 Thanked 753 Times in 491 Posts Mentioned: 34 Post(s) Tagged: 4 Thread(s)	__________________ Get your very own FT86CLUB T-shirts/keychains/goodies! CLICK HERE ]

07-16-2012, 08:20 PM	#9
DIG1992 Senior Member Join Date: Feb 2011 Drives: 2011 MK6 GTI Location: West Caldwell Posts: 433 Thanks: 74 Thanked 196 Times in 77 Posts Mentioned: 0 Post(s) Tagged: 0 Thread(s)	Autoblog Aussie BRZ sold out in 3hrs online dont know if this is up yet but all i can say is wow sports cars are back in action. http://www.autoblog.com/2012/07/16/s...-hours-online/

07-16-2012, 09:09 PM	#12
coyote Senior Member Join Date: Oct 2011 Drives: Slowly Location: brisbane.qld.au Posts: 1,064 Thanks: 212 Thanked 539 Times in 235 Posts Mentioned: 21 Post(s) Tagged: 1 Thread(s)	It sounds good, but was one of the biggest fiascos you can imagine. The website went down about 11:45am and had limited functionality for the rest of the day. If you could get a page to serve (took me 2 hours), the postcode function in the first step didn't work properly and you couldn't progress. The people who placed orders were those with postcodes that came up by default after the first digit. Subaru in the USA appears to have handled things far more professionally, as did Toyota in Australia. I'm an 18 year / 7 car Subaru person, but am now getting a Toyota 86 and will never look at another Subaru product again. Too many egos at Inchcape (Subaru Aust) who put their supposed marketing genius above any thought of customer service. . Attached Images

07-16-2012, 10:15 PM	#13
JiB * Join Date: May 2012 Drives: GT86 Location: Sydney Posts: 845 Thanks: 525 Thanked 266 Times in 144 Posts Mentioned: 11 Post(s) Tagged: 0 Thread(s)	our 86's have up to an 18 months wait :\ __________________

07-16-2012, 02:27 PM	#5
SnapOv3st3r Senior Member Join Date: Apr 2012 Drives: 400whp Scion tC Location: TN Posts: 1,310 Thanks: 676 Thanked 323 Times in 213 Posts Mentioned: 2 Post(s) Tagged: 0 Thread(s)	Like A BOSS!

07-16-2012, 10:29 PM	#14
coyote Senior Member Join Date: Oct 2011 Drives: Slowly Location: brisbane.qld.au Posts: 1,064 Thanks: 212 Thanked 539 Times in 235 Posts Mentioned: 21 Post(s) Tagged: 1 Thread(s)	It sounds good, but was one of the biggest fiascos you can imagine. The website went down about 11:45am and had limited functionality for the rest of the day. If you could get a page to serve (took me 2 hours), the postcode function in the first step didn't work properly and you couldn't progress. The people who placed orders were those few with postcodes that came up by default after the first digit. Subaru in the USA appears to have handled things far more professionally, as did Toyota in Australia. I'm an 18 year / 7 car Subaru person, but am now getting a Toyota 86 and will never look at another Subaru product again. Too many egos at Inchcape (Subaru Aust) who put their supposed marketing genius above any thought of customer service. Attached Images

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