Subaru BRZ Sells Out in Australia Within 3 Hours!

[Hachiroku]

FT86CLUB Homepage Featured Story



The success of BRZ sales is being experienced in all markets, with the latest being Australia where the car just went on sale overnight on the Subaru webpage.

Per AUSmotive:

Subaru’s BRZ sports car online selling initiative has proved a massive success, with the car sold-out after just three hours of going “live” on the web.

With just 201 cars available through to New Year, huge online demand temporarily stalled Subaru’s website, but after it went “live” around 1245 AEST, the first online customer took just 20 minutes to complete the process, from choosing accessories, completing their contract and paying their deposit.

Among the amazing BRZ online statistics:

• Subaru website traffic initially quadrupled from 12 noon AEST
• In the first five minutes alone, there were eight orders
• 50 BRZs were sold in the first 1.5 hours
• Available stock was exhausted by 1547 AEST

BRZ orders are now against stock due to be delivered in early 2013.
Details of the car were only revealed on Friday, including:

• A National Driveaway Price* starting at $37,150
• Free three year/60,000 kilometre scheduled service plan**
• A five-star ANCAP occupant safety rating

BRZ details can be accessed online from subaru.com.au, or directly from www.buybrzonline.subaru.com.au

[Snoopyalien24]

[cmspooner]

So why can't we (us Americans) purchase cars online? I would love to never deal with a dealer again.

[pyro530]

Originally Posted by cmspooner

So why can't we (us Americans) purchase cars online? I would love to never deal with a dealer again.

Yeah make that two of us.

[SnapOv3st3r]

Like A BOSS!

[GFo12ce]

Originally Posted by cmspooner

So why can't we (us Americans) purchase cars online? I would love to never deal with a dealer again.

You can. You just do the build your car thing on thier website and the vehicle specs go to the nearest dealer. Then the "online" salesman will email you. If you want to lay down and pay sticker I'm sure it's minimal dealing with them and it's not face to face. Pretty close to what they have.

[Foobar]

First customer took 20 minutes to complete their order, but within the first 5 minutes, they had 8 orders already...

Uh, how does that work? What do they consider an "order" if they had 8 in the first 5 minutes, but it took 20 minutes to complete one?

[Allch Chcar]

I noticed the thread for this just yesterday. Pretty amazing but also disappointing for the Aussies hoping for a BRZ this year.

[DIG1992]

dont know if this is up yet but all i can say is wow sports cars are back in action.

http://www.autoblog.com/2012/07/16/s...-hours-online/

[sbxjap]

Huh.. Interesting... The US didn't get the knee airbag... Scion tC has it stock, lol....

Folding mirrors I knew about... Rear fog, uh huh.... Wait, mirror with indicator? What?? Lol

[Allch Chcar]

It's already on the front page.
http://www.ft86club.com/forums/showthread.php?t=11795

[coyote]

It sounds good, but was one of the biggest fiascos you can imagine. The website went down about 11:45am and had limited functionality for the rest of the day.

If you could get a page to serve (took me 2 hours), the postcode function in the first step didn't work properly and you couldn't progress. The people who placed orders were those with postcodes that came up by default after the first digit.

Subaru in the USA appears to have handled things far more professionally, as did Toyota in Australia.

I'm an 18 year / 7 car Subaru person, but am now getting a Toyota 86 and will never look at another Subaru product again.

Too many egos at Inchcape (Subaru Aust) who put their supposed marketing genius above any thought of customer service.

.

[JiB]

our 86's have up to an 18 months wait :\

[coyote]

It sounds good, but was one of the biggest fiascos you can imagine. The website went down about 11:45am and had limited functionality for the rest of the day.

If you could get a page to serve (took me 2 hours), the postcode function in the first step didn't work properly and you couldn't progress. The people who placed orders were those few with postcodes that came up by default after the first digit.

Subaru in the USA appears to have handled things far more professionally, as did Toyota in Australia.

I'm an 18 year / 7 car Subaru person, but am now getting a Toyota 86 and will never look at another Subaru product again.

Too many egos at Inchcape (Subaru Aust) who put their supposed marketing genius above any thought of customer service.

[Gums]

I would like to concur with Coyote, absolute disaster!

Impossible to order anything, would much rather deal with a dealer.

Even the dealers had to order cars online for deposits they had in hand!

Please Subaru Aus don't do this again

[coyote]

I guess it was a good way to collect deposits on cars they knew they couldn't supply.

[Gums]

[QUOTE=Hachiroku;318334]

Among the amazing BRZ online statistics:

• Subaru website traffic initially quadrupled from 12 noon AEST
• In the first five minutes alone, there were eight orders
• 50 BRZs were sold in the first 1.5 hours
• Available stock was exhausted by 1547 AEST

Would have sold out in 10 mins if the site allowed!

[coyote]

Yes, I should have said "a good way to collect deposits for cars they couldn't supply, if it worked".

At the end of the day, they sold their cars ... so will herald it a success.

[86design]

crazzzyyyy

[eliminist]

Bastards

[wcefan]

Originally Posted by eliminist

Bastards

Wish I had your order number....

[AUmarvin]

Originally Posted by wcefan

Wish I had your order number....

Surely they have not sold 2000+ cars. The allocation for this year is only 201 cars. Will be a long wait for you if so. My order is #586. Wondering if these are a code for trim / colour? Mine is Galaxy Blue Silica / Standard.