Scion PURE PRICE

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Originally Posted by rikdrt1

not exactly true.. to your statement re: One day in the not so distant future you'll be able to buy the Subaru base model for a couple hundred over its invoice price, which in turn will be only a few hundred more($300-$400) than the MSRP of the FR-S. Right now there is an almost $1300 difference between the twins MSRP's,....

Actually the invoice prices for the Scion FR-S is about 23.4k for the Auto (yes, a good friend at a local dealer showed me it) - what that means is that the pure price already has their markup in there -- sucks because they have pre-configured this idea to make sure they make 1250+ per scion car. which is way more than if you walk in and buy a corolla. it does make it easier for everyone and they way they can justify it - they dont need the dozens of salesmen to haggle with users so im sure they are taking all that into consideration.

so the BRZ is the same way, except today in 2012 nobody is getting it under msrp - which in theory subaru is making alot more money cause they can gouge and markup whenever they feel like it .. sucks.

so, dont over think it - same price all over the country - not bad !

actually, what you said dont makes sense either.

1st you are assuming all scion dealer's sticker price = MSRP... if you haven’t catch on that pure price does not equal to MSRP. then perhaps you may want to revisit many many month worth of pricing posting in the past. should i dare to wispier "MARKET ADJUST VALUE"....

2ed, you are assuming all SUBARU is selling over MSRP. which is also faults. as many members like myself, we got our BRZ at MSRP.

for one, lets use the data at hand to talk about price.

2012 BRZ premium 6MT is invoice at 24,327. free floormats, no special color fees.
2012 FRS 6MT is MSRP at 24955..

assume there is no high demand as fistpoint thd stated. you should be able to reasonably expect to walk away with a BRZ premium with less than 25K +tax and license.

meanwhile, for scion you dont have this negotiating option but to pay whatever the dealer print on the sticker.

now FRS 6AT is MSRP at 26055, if the invoice is 23400, than they are garrentee a markup of 2655.

a BRZ premium 6AT is invoice at 25336, while MSRP at 26595. so the markup is 1259.

whos really in the market to make a killer markup from their pricing policy? not Subaru according to the numbers.

So Scion, pure pricing, thanks but no thanks. ill take my chances with Subaru and negotiate.

Don’t feel too bad, you are not the only one that bought into the best snake oil marketing scheme of 21 century. Scion have done a fantastic job at convincing customers like you that they are making less. When they actually make twice as much off of you while offering the same standard service as every other dealers.