Scion goes normal

[Dadhawk]

Originally Posted by WhiteGDB

This picture is the definition of trying too hard.

Having met Jack and talked to him several times, the hair fits his personality.

That's the hair of a VP who would have 60+ people stand in the four story atrium of pin drop quiet Toyota N/A HQ and yell "SCION" just to see how many people come out to look.

man, that was loud.

[86'd]

Plus he was a former ball player.

It's all coming together now...

[Jeff Lange]

Originally Posted by Dark

BS. tC is not the US exclusive. It maybe made specifically for the US, but it's sold out side of the states as Zelas

The 2nd generation tC is sold as the Zelas. The first generation was only sold in the US as the tC, which is what the article said.

Originally Posted by Article

That's in contrast to the original tC coupe, which was created just for the U.S. market.

Jeff

[mattles]

As much as I want to ridicule Jack for being try-hard, that dude has balls to come in to Scion right when their numbers were dropping and try to pick the brand back up off the floor. He didnt bail out in 2008 when Scion starting fumbling, and he's genuinely excited about this new car.

His coach-style of speaking really works to get the people excited about the FR-S, and that's what is gonna keep this car selling. If it keeps selling, then parts will continue to be made for it, and if that happens, then this story may just turn out like the Toyota Corolla GTS/Trueno Sprinter, Honda Civic, Nissan 240SX, Mazda Miata, etc.

[Chupacabra]

Originally Posted by mattles

His coach-style of speaking really works to get the people excited about the FR-S, and that's what is gonna keep this car selling. If it keeps selling, then parts will continue to be made for it, and if that happens, then this story may just turn out like the Toyota Corolla GTS/Trueno Sprinter, Honda Civic, Nissan 240SX, Mazda Miata, etc.

I think his style is uncharacteristic of a typical automotive VP, which has fit with the Scion mantra.

I will say that some of those cars you've mentioned aren't around because the boards that cut them made a strategic decision to benefit the company. The difference at Scion is the level of commitment Akio Toyoda has to his team and their ability to produce this car.

If the marketing fails though (normal vs retrospective Scion) and people don't buy the FR-S, expect the end of the production to come soon.

[RRnold]

Originally Posted by Allch Chcar

Yeah, now he needs to cut his spikey hair!

...or let it grow out, anything but that punk look.

Yeah, that's 90's right there! Throw on a little Dep gel on the wig and you're good to go!

It's good to see them making adjustments and taking a more serious approach in which I now tip my hat off to Scion.

This should have been their strategy from the beginning and had a halo car similar to how Honda introduced Acura. Acura's motto was "precision" and they backed it up when they introduced the NSX.

[Dimman]

Originally Posted by RRnold

Yeah, that's 90's right there! Throw on a little Dep gel on the wig and you're good to go!

It's good to see them making adjustments and taking a more serious approach in which I now tip my hat off to Scion.

This should have been their strategy from the beginning and had a halo car similar to how Honda introduced Acura. Acura's motto was "precision" and they backed it up when they introduced the NSX.

They were trying too hard to get something (youth sales) for nothing (zero engineering with a lot of marketing) by polishing turds and selling them with Emperor's New Clothes levels of enthusiasm.

If it worked they would've been heroes, but people are thankfully not that dumb yet.

[SpeedR]

Originally Posted by Dadhawk

Having met Jack and talked to him several times, the hair fits his personality.

That's the hair of a VP who would have 60+ people stand in the four story atrium of pin drop quiet Toyota N/A HQ and yell "SCION" just to see how many people come out to look.

man, that was loud.

+1 he was a good guy and EZ to talk to.