FastLaneDaily talks about Scion's FRS

[Dimman]

Originally Posted by Giccin

I think it'll sell moderately. It just won't be big enough to save them from the hole they're in.

Economy going to hell + insurance companies prices rising. It'll be tough to say it'll sell big.

It may help getting people into tC's. Come look at the FR-S, compare sticker prices with other Scion coupe. Don't care about dynamics (huge % buyers). Buy cheaper tC.

Won't add 140,000 in tC sales, though.

[NikostC]

Originally Posted by VenomRush

sure its my opinion, but you dont think its going to sell big?

Sports cars and big sales numbers don't often go hand in hand. Quality over quantity IMO. Scion isn't exactly quality that's for sure.

[Dimman]

Originally Posted by NikostC

Sports cars and big sales numbers don't often go hand in hand. Quality over quantity IMO. Scion isn't exactly quality that's for sure.

As a Scion owner, why do you say that about quality? I'm not a fan of the Scion marketing strategy and ho-hum cars, but I fully aware that the cars a fundamentally Toyotas. And I believe the tC is still built in Japan?

So why do people knock on their quality?

[VenomRush]

Originally Posted by Dimman

As a Scion owner, why do you say that about quality? I'm not a fan of the Scion marketing strategy and ho-hum cars, but I fully aware that the cars a fundamentally Toyotas. And I believe the tC is still built in Japan?

So why do people knock on their quality?

yea i dont understand that either

[xantonin]

Quantity V.S. Quality isn't a good argument for Scion.

Scion has always been about low numbers. I'll find the article in a minute.

[NikostC]

Originally Posted by Dimman

As a Scion owner, why do you say that about quality? I'm not a fan of the Scion marketing strategy and ho-hum cars, but I fully aware that the cars a fundamentally Toyotas. And I believe the tC is still built in Japan?

So why do people knock on their quality?

Material. The build quality is somewhat ok, but the car is like lego's. So easy to take apart a monkey can do it. but Materials a cheap not to mention squeaks from the seat belt buckle, glove box, and clutch. All of which I fixed with a little lithium grease, and weather sealant tape. Also the controls on the steering wheel where not connected when I bought it new from the dealer.
My sister has a corolla and it has much better materials on the interior

[xantonin]

Found it.

http://www.autoweek.com/apps/pbcs.dl.../60522015/1041

But success has brought a fresh dilemma: In an effort to hit sales targets, would Scion go mainstream? Today, the brand's answer is clearly no. Scion executives say they have no plans to break the 160,000-unit barrier, for fear of oversaturating the brand.

There's some more quotes in there. It's an older article but it's what the brand is/was about. The general idea is that Scion isn't mainstream and is intended to be smaller.

Hence Scion != Quantity.

In this sense, the FR-S being released as a Scion makes it acceptable to have lower sales in America, because that is what Scion expects. The lower sales Scion is making, from their perspective, are the smaller percents that would have never been part of the bigger sales numbers of Toyota in the first place.

[ToyotaObsession]

Originally Posted by VenomRush

yea i dont understand that either

Because of the Recalls the tC had when it first came out. Can't remember what they were now. But it was for like the windshield or something.

Then the TRD S/C was crapping out and TRD wouldn't warranty them.

Little stuff tainted it.

[NikostC]

Originally Posted by xantonin

Found it.

http://www.autoweek.com/apps/pbcs.dl.../60522015/1041


There's some more quotes in there. It's an older article but it's what the brand is/was about. The general idea is that Scion isn't mainstream and is intended to be smaller.

Hence Scion != Quantity.

In this sense, the FR-S being released as a Scion makes it acceptable to have lower sales in America, because that is what Scion expects. The lower sales Scion is making, from their perspective, are the smaller percents that would have never been part of the bigger sales numbers of Toyota in the first place.

Well Scion only has a 4 models to choose from if they had more it would prolly eat away at Toyota's sales figures.

[xantonin]

Originally Posted by Dimman

http://reviews.cnet.com/8301-13746_7-10005873-48.html

Emphasis is mine, obviously.

But seriously WTF???

Keep those numbers in mind. And they feel they are in a BATTLE with Toyota on how to run the brand???

They're down approximately 140,000 units a year from their peak and feel they need to RE-EDUCATE Toyota???

There is no face-palm significant enough for this situation...

I interpreted that differently.

The message I got out of what Lentz said was: "It's more of a battle now. We need to keep fighting Toyota to keep the brand, and explain to them why Scion is worth keeping"

Needless to say they appear to be losing that battle.

[NikostC]

honestly, I just hope we don't get the watered down version like they did with the Nissan Silvia--> 240sx. If everything is the same with the japan spec and the scion version, then I would still buy it and debadge it.

[Dimman]

Originally Posted by xantonin

I interpreted that differently.

The message I got out of what Lentz said was: "It's more of a battle now. We need to keep fighting Toyota to keep the brand, and explain to them why Scion is worth keeping"

Needless to say they appear to be losing that battle.

They may have won the fight for the FT86 though.

Their numbers in 2010 were less than 30,000 for the year. How is that worth keeping?

The other part of what isn't really talked about is where the dealers figure into it.

It's fine for Toyota/Scion to say they don't need numbers, but what is the motivation for the dealers? The dealers actually have a significant influence on their parent companies.

And dealers are about: ease of sales, and money. I think a 200 hp 2.0L FR-S vs a 180 hp 2.5L tC doesn't make sense to a dealer unless they can make a lot of money on it.

So what does that mean to the FR-S for pricing and sales figures?

Do the dealers:

A: Ask for a big profit margin (higher MSRP) because they don't expect to sell them (but want to make a sizeable amount of money when they do), and will just use it to attract shoppers and then try to sell them tC's which they have more experience doing?

Or B: Do they ask for it to be priced lower so they can move a lot of them at the expense of tC sales?

Hmmm...?

[VenomRush]

Originally Posted by NikostC

Material. The build quality is somewhat ok, but the car is like lego's. So easy to take apart a monkey can do it. but Materials a cheap not to mention squeaks from the seat belt buckle, glove box, and clutch. All of which I fixed with a little lithium grease, and weather sealant tape. Also the controls on the steering wheel where not connected when I bought it new from the dealer.
My sister has a corolla and it has much better materials on the interior

you should've seen how easy it was to take off the interior of my friends 08 wrx

[Flip]

I don't see why ease of disassembly has any influence on quality.