Subaru BRZ Japanese Market Deliveries Pushed to Next Year

[Saibot]

Originally Posted by denkigrve

This article is funny because it got it's article from here:
http://www.autoblog.com/2012/03/19/s...-86-and-scion/

I think they're having issues meeting the demand even at those numbers for the Japanese market. Japan is vastly different from the US though. They just spend spend spend. The US is actually a bit more frugal in terms of spending. We save money for retirement. The Japanese just work until they die.

Actually japanese people, like most asians expect their children to care for them as they get old.

[switchlanez]

Originally Posted by Veloist

That's incredible. Maybe a wake-up call to competitors as well?

Toyota/Subaru struck gold with this one. They're expanding what they thought to be a niche market several times over. It'll be interesting to see how (or even if) oher companies decide to follow the gold rush. 1+1=3 is not an easy feat.

[86design]

they are still bringing out the ones that have been produced already for the US market those have been already made...basically the people who Pre ordered early will have there BRZ maybe only few dealers will be getting 3-6 BRZ's in there lot instead of getting 10-30 batches like they were hoping..for the people that pre ordered late or waiting for the new batch to come in will have to wait till Jan 2013...instead of November

[ZetaVI]

Whoa, that has to suck for some in Japan. I guess we need to be updated later once more news is heard.

[OMNOM]

Hope this doesn't mean anything for the US market. If they had a set aside allotment for the US it shouldn't, though. My dealer told me 6-8 weeks, and I'm hoping they can stick to that time-frame.

[brzmaybe]

Hmmm.

If previous estimates of japanese market sales are correct, that frees up maybe 7,500 vehicle (my guesstimate) production slots for redirection to other markets. That's not a big number.

Subaru and Toyota are enjoying a very well-earned reward for executing a difficult vehicle co-development. Gunma plant employees are probably also going to bring home higher paychecks, as well as a larger year-end bonus.

Question: Shouldn't their dealers also enjoy a little of the success by charging a modest (repeat modest) markup to list price, during the short (repeat short) period when demand so substantially outstrips supply?

And that's no justification (repeat no justification) for bait-and-switch pseudo-sales tactics.

I'll climb into my nomex suit now...

[Draco-REX]

I think they are filling out the BRZs needed for the rest of the world. They've already started making them, why stop now?

But what I think they did ws look at the GT-86 numbers and BRZ numbers and changed the JDM BRZ production allotment to GT-86 production. Better to deliver to the larger market.

I don't think this will influence the US market much beyond killing any hope of production beyond initial allotments. But this does support the theory that it might actually push US deliveries up. As they might want to get their BRZ/FR-S production over with quickly so they can convert the line to purely GT-86 production.

We'll see. It's all speculation until my @$$ is sitting in my BRZ.

[brufleth]

Originally Posted by brzmaybe

Hmmm.

If previous estimates of japanese market sales are correct, that frees up maybe 7,500 vehicle (my guesstimate) production slots for redirection to other markets. That's not a big number.

Subaru and Toyota are enjoying a very well-earned reward for executing a difficult vehicle co-development. Gunma plant employees are probably also going to bring home higher paychecks, as well as a larger year-end bonus.

Question: Shouldn't their dealers also enjoy a little of the success by charging a modest (repeat modest) markup to list price, during the short (repeat short) period when demand so substantially outstrips supply?

And that's no justification (repeat no justification) for bait-and-switch pseudo-sales tactics.

I'll climb into my nomex suit now...

They can charge what they want but will have to contend with other dealers who don't want to mark-up for whatever reason. Many people would rather wait a bit than pay much of a mark-up. Some dealers just don't want to sour deals with potential customers by tacking on a mark-up. I'm sure there will be mark-ups on people looking to buy late. I'm probably still well over a year from buying a BRZ (I won't order something I haven't driven or even seen in person yet) and I won't pay a mark-up. I can wait.

[SeaWall]

i call bluff

[Turbowned]

Originally Posted by brzmaybe

Question: Shouldn't their dealers also enjoy a little of the success by charging a modest (repeat modest) markup to list price, during the short (repeat short) period when demand so substantially outstrips supply?

And that's no justification (repeat no justification) for bait-and-switch pseudo-sales tactics.

I'll climb into my nomex suit now...

Look at it this way: how many cars does Subaru get to sell at full sticker these days? I think right now it's just the Impreza, due to supply and demand. Otherwise, everything gets discounted. I think they ought to be plenty happy enough to sell the BRZ at full sticker, too. Why get greedy?

I work in sales for Audi, and we have a huge demand and equally huge supply shortage of our two most popular models: The Q5 and Q7 SUV's. They have a hard enough time meeting European demand, let alone U.S. and Asian markets! 95% of them arrive to the dealers pre-sold, and as a result, we don't discount them. But we'd have them on our lot indefinitely if we tried to charge mark-up, because there are other dealers out there, and they get a few cars, too. Not many smart shoppers these days are willing to pay more than they have to when they can do a little legwork and find another dealer that will sell at MSRP.


Back on topic, I hope we find out more about potential U.S. delays ASAP; I gotta know whether or not I need to order another Audi to tide me over 'til the end of the year! (6 month employee lease FTW)

[Lighting Red]

Originally Posted by brzmaybe

Hmmm.

If previous estimates of japanese market sales are correct, that frees up maybe 7,500 vehicle (my guesstimate) production slots for redirection to other markets. That's not a big number.

Subaru and Toyota are enjoying a very well-earned reward for executing a difficult vehicle co-development. Gunma plant employees are probably also going to bring home higher paychecks, as well as a larger year-end bonus.

Question: Shouldn't their dealers also enjoy a little of the success by charging a modest (repeat modest) markup to list price, during the short (repeat short) period when demand so substantially outstrips supply?

And that's no justification (repeat no justification) for bait-and-switch pseudo-sales tactics.

I'll climb into my nomex suit now...

To late, munitions are already on terminal guidance. You're fucked.

Towards your point: I do not understand why the dealership should enjoy a mark-up of any degree for work the BRZ-FRS joint venture did. Dealers are just the middle men in this equation. They should be happy that it looks like they have a car in which there is a strong potential for at MSRP sales for quite a while, and leave it at that. It's their business right charge more, but they should be cognizant of the fact that a big part of the car's appeal is low entry cost. So dealers are free to tack on ADM, they are also free to shoot themselves in the kneecaps.

[Longhorn248]

Originally Posted by brzmaybe

Hmmm.

If previous estimates of japanese market sales are correct, that frees up maybe 7,500 vehicle (my guesstimate) production slots for redirection to other markets. That's not a big number.

Subaru and Toyota are enjoying a very well-earned reward for executing a difficult vehicle co-development. Gunma plant employees are probably also going to bring home higher paychecks, as well as a larger year-end bonus.

Question: Shouldn't their dealers also enjoy a little of the success by charging a modest (repeat modest) markup to list price, during the short (repeat short) period when demand so substantially outstrips supply?

And that's no justification (repeat no justification) for bait-and-switch pseudo-sales tactics.

I'll climb into my nomex suit now...

Why should dealers "enjoy a little of the success" if they had absolutely zero to do with the development of the car? They have nothing invested in the whole process and are simply a means to and end in order to get the cars to customers. The dealers should just be happy that the manufacturers don't sell cars directly.

[feedbag]

Originally Posted by brzmaybe

Question: Shouldn't their dealers also enjoy a little of the success by charging a modest (repeat modest) markup to list price, during the short (repeat short) period when demand so substantially outstrips supply?

No.

[Rabble]

Originally Posted by Longhorn248

The dealers should just be happy that the manufacturers don't sell cars directly.

This.