Subaru Announces US Pricing for 2013 BRZ at $25,495

[SUB-FT86]

The price is not bad. The $1300 for HIDS and Navigation is worth it over the FRS. Those options cost like 2k.

[NumbersGuy]

Originally Posted by DEC1

Yup...just did Massachusetts math (6.25 sales tax) and mine comes to
$29345 ltd/auto
$1834 tax
$348 dealer doc fee
$31527 OTD

My dealer promised MSRP and I trust they will hold to that. That's about $1500 more than I hoped, but I'll pay it...and now the waiting begins.

I was hoping for under 30,000 out the door, but I can live with under 32,000. Maybe my dealer will give me a break.

[Dave-ROR]

Originally Posted by BLikeWater

Not seeing how Scion is getting hosed? It has Nav and HID and that's it for $1315 more. I can live with that and still get the FR-S as I like the style better.

And a better quality seat material and no ugly red inserts and no ugly white tach and.. most importantly.. a TRUNK LINER!

Yes.. there is sarcasm in the above. For me, the ugly FR-S headlights that stick out past the bumper skin mixed with the ugly red accents and white tach meant I could never buy a FR-S anyways... well not without spending more swapping all that stuff out.

[Dave-ROR]

Originally Posted by tachi1247

the 4 items you listed typically cost ~$500 each. Leather is usually another $1k and auto climate control is another $500. Plus the lighted vanity mirrors and entry lighting that was mentioned above. Definitely getting a package deal.

I'm a little disapointed that Subaru only announced the MSRP prices and not the full price list. I want to know what the options are and what they cost. I expected a full build site to launch when the price came out since it is so close to launch.

Option prices were released awhile ago.. but yeah it would be nice if they added it to the "build your own" system.

[amilleri]

Well after seeing the price between the 2, I think I'll probably end up going with the BRZ, it's a awful small difference for quite a few nice extras.

[Big T]

Originally Posted by koyv90

scion is fucked. Even though i like it better no reason to not go with brz now and just switch front bumpers.

I don't know why you guys keep saying scion is fucked. I'm not ok with paying $ 3,015 more for the few unneeded accessories. Seems like most of you guys want the subie badge more than the heated seats..

Edit I'm comparing frs with limited 6mt

[KevinDuMa]

Lol I actually ended up guessing the right number? Yesterday when tripjammer was posting his guesses ending with 95 I told him 24995 as a joke and then I said 25495...anyway nav usually cost an additional grand on top anyway so with leds/hids/std nav very well worth the price. Only thing is I'm selling my car next month and didn't put a pre-order in so I don't even know when I'm going to be able to buy one...

[Dave-ROR]

Originally Posted by Big T

I don't know why you guys keep saying scion is fucked. I'm not ok with paying $ 3,015 more for the few unneeded accessories. Seems like most of you guys want the subie badge more than the heated seats..

Where does the 3k come from? It's 1.3k.. And it really comes down to what you want. A lot of buyers will consider nav, hids, nicer looking seats (IMO) and a matching gauge cluster to be worth the premium.

I don't think Scion is f'd, but the FR-S did just become a harder sell to the general population.

[Draco-REX]

Originally Posted by BLikeWater

Not seeing how Scion is getting hosed? It has Nav and HID and that's it for $1315 more. I can live with that and still get the FR-S as I like the style better.

I don't think they're getting hosed. But some FR-S people were probably hoping for a $2K or more difference and might think that the $1300 is worth the Nav and HIDs.

Overall, the pricing for both the BRZ and FR-S landed right about where I thought they would. I think they were good choices.

Originally Posted by tachi1247

I'm a little disapointed that Subaru only announced the MSRP prices and not the full price list. I want to know what the options are and what they cost. I expected a full build site to launch when the price came out since it is so close to launch.

There are no factory options beyond the transmission. Just the two trim levels. The other things like fog lights and spoilers on the premium and the rest of the options offered at the dealership are port-installed. Those prices have already been announced.

[KevinDuMa]

Originally Posted by Dave-ROR

Where does the 3k come from? It's 1.3k.. And it really comes down to what you want. A lot of buyers will consider nav, hids, nicer looking seats (IMO) and a matching gauge cluster to be worth the premium.

I don't think Scion is f'd, but the FR-S did just become a harder sell to the general population.

Exactly. When you add nav to a vehicle thats usually another grand so for this price I think the premium will sell very well.

[Kids Heart]

BRZ for me!

Just call my local dealer and they said they where allotted 5 for the year and they sold out already?! Wtf

[tachi1247]

Originally Posted by Dave-ROR

Option prices were released awhile ago.. but yeah it would be nice if they added it to the "build your own" system.

Option prices were released or are you referring to that sheet showing the cost of port installed options that was leaked?

That port installed options list was incomplete and I would still think that some of those items like spoilers and foglights would be available factory installed and not port installed.

[BLikeWater]

Originally Posted by mspeed6

you get nicer headlights, trendy led DRL, HID and nav and nicer interior. Worth it IMO.

Only the Limited interior is nicer than the FR-S. The Premium BRZ is the same interior as the FR-S. So, for $1300+ more, you get Nav and HID. DRL and nicer headlights are subjective opinions.

[tachi1247]

Originally Posted by BLikeWater

Only the Limited interior is nicer than the FR-S. The Premium BRZ is the same interior as the FR-S. So, for $1300+ more, you get Nav and HID. DRL and nicer headlights are subjective opinions.

need to see the 2 cars side by side. I still think from all of the photos that the cloth on the center section of the seats in the premium looks different than what is seen in the FRS. side bolster material looks the same.