100,000 Units Annual Goal for BRZ/FR-S/86 Announced by President of Fuji Heavy Indust

[karbon]

Originally Posted by blackmist27

i don't think its that good to hear... i was looking forward to owning a more exclusive car

Well, at ~25k it wouldn't have been very "exclusive" to begin with. I just look forward to owning a fun-to-drive car. What's it to me if others share my pleasure?

[jer305]

This is great news! Thank You!

[Sport-Tech]

The only downside I could see coming out of this increased production is that in the light of the voracious demand Scion and Subaru could still spike their MSRPs for NA, as these have not been announced yet.

[tachi1247]

Originally Posted by yajin

True, also we need to how many are going to be export to the US. This is more important than the # of the production for us.

I would bet it is somewhere slightly below 1/2.

If the ~3:1 ratio of toyota to subaru production holds for the US we should expect ~12,500 BRZs which is a whole lot more than the 540/month people had been tossing around. I'm sure it will still be hard to get a car initially as production ramps up, but by the time November comes they should be sitting on the lot.

[86fanatic]

This is awesome news guys, especially for the potential aftermarket.

[zigzagz94]

Good news....

Now I just need to wait for the initial hype to die down and Subaru to start offering VIP pricing.

[SUB-FT86]

This car will not be on every corner. Are you guys insane? The Camaro sold 85k copies its first yr in the USA and this car will do as good as a 370z/Genesis Coupe in which I barely see

[n2oinferno]

Originally Posted by blackmist27

i don't think its that good to hear... i was looking forward to owning a more exclusive car

I've seen Ferrari F355s for sale for 50 grand. Might wanna save up for one of those instead.

I think it's great. The car will be common enough that you can find one, but not so common that they're everywhere.

There will be a lot of initial demand for the car. But after the enthusiasts have theirs and everyone who knows the hype behind the car gets their hands one one, I predict there will be plenty sitting on lots. I hope they still sell a steady stream of them though, so we see new and improved models in the future. Beyond that, there are plenty of people that want one but can't afford it, or it's not practical enough, or any other reason too.

[Draco-REX]

I think people are confusing Global units vs USDM allotment.

[aethelwulf]

I agree that these production numbers are a good thing, but we should also keep in mind a couple things:
1. There are plenty of times car companies don't reach their sales goals.
2. Even if this is their goal, they may not produce that many this year depending on initial sales.

In either case, 100,000 cars a year globally isn't a huge number and it's not like it will be on every street corner.

[Guff]

I can only hope that this means cheaper prices and dealers not thinking they have Ferraris on the lot...

[engee]

Population of the US = 308,745,538 (according to US census of 2010)

Approximately, 24% of the population was under 18 during the 2010 census.

Population over 18 in the US = 308,745,538 / 4 * 3 = 231,559,153.5

Average State Population that can drive = 231,559,153.5 / 50 = 4,631,183.07

If 10% of people are looking to purcharse a new car, that means 463,118.307.

If 10% of people looking to buy a new car want a cheap RWD sports car, that means 46,311.8307 per state.

Depending on allocation numbers, I still think the car is going to be rare in terms of spotting one. It's good that production numbers went up but allocation and what portion the US will get is still unknown as some have already stated. Regardless, I'm looking forward to driving one.

[mines13]

Totally do not care how many people are driving this car. I do not care if you have the same color, and live on my block. Others owning an identical car will not effect my enjoying my ownership of said car. If these are the kind of things that truly bother you, you need to look at yourself and not what others are doing.

[86fanatic]

I was actually assuming they were targeting something like 30-50k yearly worldwide sales, which I don't think is enough to support a very healthy aftermarket. 100k is plenty and just helps reassure me that if I want one there is no rush.

In terms of scale, I think this is targeting more then double the RX8 global numbers, so use that as a baseline for 'rarity' when searching on the used market. In other words, they won't be hard to find.