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Old 02-21-2012, 02:59 PM   #85
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It's the Infiniti Essence Concept
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Wth, that looks like the exact same concept Mazda had a while back. If i still got the magazine I'll scan and throw it up here.
Okay so maybe not exactly, but definitely along the lines of the same thing.

Sorry since this cuts away from the current debate you guys got going on here.
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Old 02-21-2012, 03:06 PM   #86
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Old 02-21-2012, 03:10 PM   #87
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Every car company needs passion or at least look like it's passionate to sell cars. People hate cars that are 'boring' even the lalalalala IDGAF average consumer. That's why your starting to see people buy less Toyotas and more, well everything. Toyota is starting to be considered the boring, standard japanese car and people want to try something different. That's why you see so many Toyota ads talking about how green they are. Their trying to show they have a passion (green technology) and that people who share that passion should buy Toyota (Even though almost everyone knows how horrible priuses are for the enviroment).
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Old 02-21-2012, 03:19 PM   #88
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In just 2 hours? Those p.s. came out pretty damn good.
I forgot all about Shinari, do you know if Mazda still plan on doing something with that concept.
To me the design is flawless and would consider it in the future.
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Old 02-21-2012, 03:21 PM   #89
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^ i agree, in todays world, if you dont offer an image of passion into the company your not gona sell shit.

Even if a specific car wasn't built on passion, but for obvious business reason. The automaker's image of passion helps sell that specific vehicle. And the only people that really know the difference between real passion are enthusiasts. Which want real passionate cars, not sold an image of passion.

As a concept designer I put passion in all my sketches, renderings, and builds. But i know that any of my works made into mass production will destroy what passion i put into them. My heart really goes out to those designers whose ideas get crushed because of business and regulations.
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Old 02-21-2012, 03:25 PM   #90
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So how hard was that California bar?
Hard enough that I am glad I didn't have to take it more than once...three days of utter hell...uggh
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Old 02-21-2012, 03:29 PM   #91
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Originally Posted by M-17 View Post
In just 2 hours? Those p.s. came out pretty damn good.
I forgot all about Shinari, do you know if Mazda still plan on doing something with that concept.
To me the design is flawless and would consider it in the future.
Yeah originally the Shinari was just to showcase their next design concept KODO. But just a few months ago Ikudo Maeda (chief mazda designer) said that the Shinari might become a reality because they are interested in entering the luxury market. But some speculate that the Shinari will replace the Mazda6. (i don't think so anyway). Either way...its a really exciting time for Mazda because they have new power and drivetrain technology and a new design language to play with. Especially since they announced that the Mx-5 is returning to its roots and having its own small lightweight chassy. Rather than being built from a previous car on its lineup ..aka rx8.

If the skyactive tech sells as well as they are projecting after the release of the new mazda6/mazda3/mx5. It would drive Mazda top execs into a corner to throw down plenty of R&D into the temporarily halted Sky-R (rotary) project.


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Old 02-21-2012, 04:11 PM   #92
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Yeah originally the Shinari was just to showcase their next design concept KODO. But just a few months ago Ikudo Maeda (chief mazda designer) said that the Shinari might become a reality because they are interested in entering the luxury market. But some speculate that the Shinari will replace the Mazda6. (i don't think so anyway). Either way...its a really exciting time for Mazda because they have new power and drivetrain technology and a new design language to play with. Especially since they announced that the Mx-5 is returning to its roots and having its own small lightweight chassy. Rather than being built from a previous car on its lineup ..aka rx8.

If the skyactive tech sells as well as they are projecting after the release of the new mazda6/mazda3/mx5. It would drive Mazda top execs into a corner to throw down plenty of R&D into the temporarily halted Sky-R (rotary) project.
Ah I see, I fell off the whole Mazda thing when more buzz came about the FT86.
Just looking back through this old magazine it has some interesting info on Shinari, for example implementing kendo into the design, but I'm skeptical on skyactive. I don't think that will be a deciding factor to push for Sky-R or better yet to a new RX-7.
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Old 02-21-2012, 04:34 PM   #93
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Ah I see, I fell off the whole Mazda thing when more buzz came about the FT86.
Just looking back through this old magazine it has some interesting info on Shinari, for example implementing kendo into the design, but I'm skeptical on skyactive. I don't think that will be a deciding factor to push for Sky-R or better yet to a new RX-7.
Well their 10 year plan is already in motion, and with first gen Sky-G already on the market making 29mpg city and 40mpg hwy on a 155hp/141tq 2.0l 4cylinder. By far not impressive performance numbers but those economy figures are very desirable especially with the 152 & partial Zero c02 bracket against taxes. which will drive buyers to its door.

Sky-D is on its way to US and Europe for next year, and i only see good things in their future.
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Old 02-21-2012, 04:56 PM   #94
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Really? Because Toyota only became number 1 in Global Sales in 2008, and that was at a time when the only compelling products they had were the IS-F/350, the Scion tC (barely), and possibly the Toyota FJ. They at risk of losing it back to GM this year because of the Tsunami and ensuing Fukushima disaster, but people aren't buying fewer Toyotas because Toyota makes an uninspired, reliable appliance. An uninspired, reliable appliance is exactly what most of the car buying public needs.
Toyota became consumed with becoming number one and the ultimate appliance maker and look what happened (unprecedented recalls, slip in qulaity, lack of exciting cars). Now they are remembering what it means to build cars...LFA, ISF, FRS...
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Old 02-21-2012, 05:18 PM   #95
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Toyota became consumed with becoming number one and the ultimate appliance maker and look what happened (unprecedented recalls, slip in qulaity, lack of exciting cars). Now they are remembering what it means to build cars...LFA, ISF, FRS...
im not gona deny that this statement makes the most sense today. Nearly every automaker is trying to be number 1. Via tying to get the most sales and the most profit.

But im glad that whatever the reason...we are starting to see more excitement and passion among the automakers in the last 5 years. That..im thankful for.
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Old 02-21-2012, 05:56 PM   #96
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Originally Posted by WingsofWar View Post
Well their 10 year plan is already in motion, and with first gen Sky-G already on the market making 29mpg city and 40mpg hwy on a 155hp/141tq 2.0l 4cylinder. By far not impressive performance numbers but those economy figures are very desirable especially with the 152 & partial Zero c02 bracket against taxes. which will drive buyers to its door.

Sky-D is on its way to US and Europe for next year, and i only see good things in their future.
Well I only know very little on skyactive mt, just whatever is based off mazda's site, but I think its a good direction for mazda. I just don't see it help garner enough demand for a new rotary engine.
My point is I'm wishing to see Shinari make it to production basically.
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Old 02-21-2012, 07:31 PM   #97
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Red herring. The slip in quality (percieved or real) and recalls have little to do with ensuring profitability. Having been trained in the art of jurisprudence, one would think you'd understand that your priorities are not automatically the priorities of the world. Remove your own rhetoric and look at the situation objectively.

Toyota reached number one in sales despite a lack of exciting cars.

Toyota is a publicly traded company, which means that it has an obligation to its shareholders to run a strong business. Not a passionate one.

For Toyota to reach number one, it had to focus on selling cars to the majority of the car buyers, not the distinct minority of enthusiasts.

For Toyota to even take on an endeavor like the LFA, it had to ensure that it had enough capital to do so and such an endeavor would not amount to waste. To create that capital, it had to ensure strong profitability through its most popular products. Corolla, Camry, Rav4, Highlander, and Sienna for Toyota, The IS, ES, and RX ranges for Lexus. The tC for Scion.

Modern car manufacturers are businesses first and foremost. All these grand ideals about passion and vivacity and the like fall by the wayside. This is a reality that you seem to be unwilling to grasp.

A better driving experience will not sell cars to my mother and father. Or the mother of 4 that needs a minivan or 3 row SUV. Or the middle management middle class office worker who has never cared about cars in his life. Or the parents of a bright eyed and bushy tailed 16 year old who they've decided to buy a brand new car for. A better PRODUCT will. Toyota succeeded in creating a brand image of quality, safety, and reliability. That is how they became number one. And those people are their target demographic. Good or bad is merely opinion, but this is the way the world is.
Yes, I am completely incapable of being objective.

Your superior logic is simply far beyond my elementary levels of comprehension. (This is the part where you paint my sarcasm as _______________ to prove that you are right and I am wrong.

Obviously, you neglected to read the part in one of my last posts where it is plainly made clear that we simply do not agree. And yet the world still turns...arguing on the internet...

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Old 02-21-2012, 07:53 PM   #98
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Lonewolf I think you're being delusional if you think more than 10% of people have any shred of "passion" for their cars. My mom refuses to (take her car into the shop to) change oil despite the check engine light being lit for over a thousand miles, check tire pressure/fill up tires despite the tire pressure sensor light lit, wash her car until it's completely covered in dirt, take it in for maintenance despite the noise coming from the wheels, get her broken rear windshield wiper blade fixed, or have her slightly damaged door replaced despite the fact that the weather sealing is getting caught.

I'm pretty sure most people care similarly little about their cars. I have never, ever, heard anyone say that Toyota makes "boring" cars. They all say, oh Toyota Camry, great car, it's reliable and practical and good value. The only people who are even willing to keep up good maintenance that I've seen are people who have nice cars that they spent good money on, or sports cars. Cars serve 2 purposes for most people: 1. transportation 2. status symbol.
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