Cobb Accessport for BRZ/FRS

[qoncept]

Originally Posted by rice_classic

Coming from the Honda world where the tuning options are so cheap it feels like open source, I now feel spoiled. I buy this car and see how much it costs for ECUTEK and tuning and my mind is blown.

I'm all for more tuning options that drastically bring down the price.

That's how I've always felt. I've never had a Honda but my friends with Hondas and DSMs make me hate whatever it is about Subaru culture that perpetuates this ass raping.

[SirBrass]

Yeah & the cost of ECUTek is what will keep me from ever using them. They're too expensive. Nearly $800-900 for just a license & cable & no ots basemaps is sheer highway robbery & shouldn't be tolerated. I'll pay money to the tuner & not an outrageous sum just for the "permission" to get it tuned.

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[Circuit Motorsports]

Originally Posted by qoncept

That's how I've always felt. I've never had a Honda but my friends with Hondas and DSMs make me hate whatever it is about Subaru culture that perpetuates this ass raping.

Honda stuff is always going to be cheap, because that's how that market is, cheap.

If you think Subaru tuning is expensive you should look at what the GTR, Porsche, and other Euro guys are paying for tunes. You'd change your mind real fast about what's expensive

[Circuit Motorsports]

Originally Posted by SirBrass

Yeah & the cost of ECUTek is what will keep me from ever using them. They're too expensive. Nearly $800-900 for just a license & cable & no ots basemaps is sheer highway robbery & shouldn't be tolerated. I'll pay money to the tuner & not an outrageous sum just for the "permission" to get it tuned.

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Well, for that price you are most likely getting a custom tune. For example, Our forum special includes the Ecutek license, cable, and a full custom tune for $850.

If you choose to so with our rental option and just rent a cable you're only in for $675, which is a damn good price for a full on custom tune with the best software out right now for the platform.

[Td-d]

Originally Posted by Circuit Motorsports

If you think Subaru tuning is expensive you should look at what the GTR, Porsche, and other Euro guys are paying for tunes. You'd change your mind real fast about what's expensive

Or potentially apply one's mind to an opensource solution

[SirBrass]

Originally Posted by Circuit Motorsports

Well, for that price you are most likely getting a custom tune. For example, Our forum special includes the Ecutek license, cable, and a full custom tune for $850.

If you choose to so with our rental option and just rent a cable you're only in for $675, which is a damn good price for a full on custom tune with the best software out right now for the platform.

Unfortunately you're in FL, so you're on the wrong gas (good quality 93, instead of mandatory piss-quality 91... worse than normal 91) and the wrong side of the country for that, otherwise that'd be an excellent deal and right in line with Cobb AP pricing + protune.

Originally Posted by Circuit Motorsports

Honda stuff is always going to be cheap, because that's how that market is, cheap.

If you think Subaru tuning is expensive you should look at what the GTR, Porsche, and other Euro guys are paying for tunes. You'd change your mind real fast about what's expensive

Which is why I stuck with affordable Japanese sports cars instead of going to Euro-sport or Japanese exotics. Too expensive in almost every category (otherwise I'd have saved up for a Cayman S).

[Circuit Motorsports]

Originally Posted by SirBrass

Unfortunately you're in FL, so you're on the wrong gas (good quality 93, instead of mandatory piss-quality 91... worse than normal 91) and the wrong side of the country for that, otherwise that'd be an excellent deal and right in line with Cobb AP pricing + protune.



Which is why I stuck with affordable Japanese sports cars instead of going to Euro-sport or Japanese exotics. Too expensive in almost every category (otherwise I'd have saved up for a Cayman S).

We tune for all octanes, we have a couple guys we are tuning for the 91 "piss octane" right now. We send the cable to you, it's not just a "local rental"

And yes, everything is expensive for the upscale stuff, hard parts, tuning, service, etc. We have a local GTR guy that just paid $3600 for an oil cooler (from another company)

[empower-auto]

As a COBB dealer I'm a little pissed that they haven't bothered with this chassis

[hmong337]

Ecutek business model is garbage. I still can't believe shit like that still exist. We need more open source tuners like OpenFlash Tablet.

No end user access. What the shit is that?! Only a matter of time that junk will go outta style; if not already since OFT has arrived.

[qoncept]

Originally Posted by Circuit Motorsports

Honda stuff is always going to be cheap, because that's how that market is, cheap.

If you think Subaru tuning is expensive you should look at what the GTR, Porsche, and other Euro guys are paying for tunes. You'd change your mind real fast about what's expensive

I'm not comparing what platforms' products cost the most. I'm talking about what is actually happening. You're writing a few different bytes to the ECU no matter what kind of car you drive, yet car x costs hundreds more than car y.

When I bought spark plug wires for my 944 I couldn't find a set for less than $125. That's $25 each for 4 spark plug wires plus distributor wire. Not even OEM, just replacement. You can get a set of plug wires for a ford V8 for $25. Same materials, same quality, trivially different hoods for the spark plugs. It is unequivocally a ripoff.

The tuning options for our cars and for DSMs and Hondas are functionally equivalent. It's the same deal. We're just bigger suckers.

[SirBrass]

Originally Posted by Circuit Motorsports

We tune for all octanes, we have a couple guys we are tuning for the 91 "piss octane" right now. We send the cable to you, it's not just a "local rental"

And yes, everything is expensive for the upscale stuff, hard parts, tuning, service, etc. We have a local GTR guy that just paid $3600 for an oil cooler (from another company)

As this is my only car, I don't want a "road" tune but on site with the tuner in the car seeing things I might not catch. That'd require I come to them, as it'd be financially unsound to fly one out except for a group dyno tune day.

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[Hanni_0176]

Originally Posted by qoncept

I'm not comparing what platforms' products cost the most. I'm talking about what is actually happening. You're writing a few different bytes to the ECU no matter what kind of car you drive, yet car x costs hundreds more than car y.

When I bought spark plug wires for my 944 I couldn't find a set for less than $125. That's $25 each for 4 spark plug wires plus distributor wire. Not even OEM, just replacement. You can get a set of plug wires for a ford V8 for $25. Same materials, same quality, trivially different hoods for the spark plugs. It is unequivocally a ripoff.

The tuning options for our cars and for DSMs and Hondas are functionally equivalent. It's the same deal. We're just bigger suckers.

Supply & demand, research & development, and the amount of money the consumers have and are willing to pay all play a role. A car like a GTR is much less common than a Civic, which means that the costs of R&D for the GTR aren't recouped through volume of sales the same way a Civic is. There is also more vendors developing products for the Civic, which increases the supply of the available products. Lastly, A GTR costs 100k whereas a Civic costs 20k.

Obviously, the vendors selling similar products for a GTR at 5x the cost (or however much) are making more profit per sale, which does make the consumers the suckers, sure. The vendors do this due to the smaller volume of products sold. Between overhead costs and R&D, sometimes this is necessary... other times, it's price gouging. At the end of the day though, a product is worth whatever someone is willing to pay for it.

[qoncept]

Originally Posted by Hanni_0176

Supply & demand, research & development, and the amount of money the consumers have and are willing to pay all play a role.

Exactly. We're bigger suckers.

[Hanni_0176]

Originally Posted by qoncept

Exactly. We're bigger suckers.

The car has only been out for a little over a year. What do you expect?

Give it some time. The OFT is pretty cheap for what it is if you ask me, and well worth the $515 I spent on it. The only option for FI applications right now might be ECUtek, but I'm willing to bet that there will be more options available in a few years from now.