Why I think Toyota has advantage so far vs Subaru - Page 7 - Toyota GR86, 86, FR-S and Subaru BRZ Forum & Owners Community

midenginebias · 08-16-2012, 02:50 PM

Funny, because after 2005, I've considered Subaru to be a "performance division Toyota." They wouldn't make any Corolla or Camry rwd, but I don't think it's too different from an AWD Legacy, 2.5Gt, or 3.0R.

Xanatos · 08-16-2012, 03:05 PM

Quote:

Originally Posted by ZC6BRZ

Y'all gotta remember, Subaru is the SMALLEST of all Japanese carmakers.

What about Daihatsu, Suzuki and Isuzu? I would think those are smaller.

robo_robb · 08-16-2012, 04:05 PM

Quote:

Originally Posted by Xanatos

What about Daihatsu, Suzuki and Isuzu? I would think those are smaller.

Daihatsu is actually owned by Toyota. Suzuki is the fourth largest Japanese Automobile company (after the big three). As for Isuzu...I think it is part owned by Toyota and Mitsubishi... but still independent (?)

injuryexpert · 08-16-2012, 04:18 PM

Another issue for Subaru in regards to ads for the BRZ is that the BRZ doesn't fit in with their current ad campaign. That whole "love" campaign, as well as a history of being all in on AWD, makes it tough to put it in the campaign. If you think about it, have you ever seen an ad for a WRX?

ZC6BRZ · 08-16-2012, 04:43 PM

Quote:

Originally Posted by Xanatos

What about Daihatsu, Suzuki and Isuzu? I would think those are smaller.

Quote:

Originally Posted by robo_robb

Daihatsu is actually owned by Toyota. Suzuki is the fourth largest Japanese Automobile company (after the big three). As for Isuzu...I think it is part owned by Toyota and Mitsubishi... but still independent (?)

Toyota has controlling interest in Daihatsu, a significant share in Isuzu and Subaru.

Quote:

Originally Posted by Xanatos

What about Daihatsu, Suzuki and Isuzu? I would think those are smaller.

I was surprised too. According to Wikipedia: http://en.wikipedia.org/wiki/Automot...ustry_in_Japan

Passenger cars
Manufacturer 2007 2008 2009

Toyota 3,849,353 3,631,146 2,277,426
Honda 1,288,577 1,230,621 729,804
Nissan 982,870 1,095,661 702,071
Suzuki 1,061,767 1,059,456 691,435
Mazda 952,290 1,038,725 627,517
Daihatsu 648,289 641,322 507,638
Mitsubishi 758,038 770,667 320,690
Subaru 403,428 460,515 318,714
Total 9,944,637 9,928,143 6,175,295

Isuzu doesn't make passenger cars anymore.

fatoni · 08-16-2012, 04:49 PM

there is no advantage or disadvantage. the amount of sales between the two companies is not accident. the scion has fixed pricing so they can pump out as many as they can while im sure they have studied how many brzs they can put on the road and still maintain the profits from selling at or above msrp. its the best of both worlds for the company because they get to sell volume and maintain the price gouging for exclusivity.

08-16-2012, 02:50 PM	#85
midenginebias Senior Member Join Date: Apr 2011 Drives: 2001 Mr2 Spyder Location: OC Posts: 127 Thanks: 10 Thanked 20 Times in 9 Posts Mentioned: 0 Post(s) Tagged: 0 Thread(s)	Funny, because after 2005, I've considered Subaru to be a "performance division Toyota." They wouldn't make any Corolla or Camry rwd, but I don't think it's too different from an AWD Legacy, 2.5Gt, or 3.0R. __________________ Member of Heya Project for Fr-S/BrZ. Tire choice, Dash, Options list, Engine, Chassis, Suggestions; My fault Owned N/A '93 Mr2, N/A '91 Mr2, '98 Corolla, Mazdaspeed Mx-5, '07 Legacy Wagon, E90 328i well maintained and lit up on fire while driving on the freeway in traffic.

08-16-2012, 04:18 PM	#88
injuryexpert Member Join Date: Aug 2012 Drives: Scion FR-S (Ultramarine) Location: Indiana Posts: 18 Thanks: 6 Thanked 1 Time in 1 Post Mentioned: 0 Post(s) Tagged: 0 Thread(s)	Ads Another issue for Subaru in regards to ads for the BRZ is that the BRZ doesn't fit in with their current ad campaign. That whole "love" campaign, as well as a history of being all in on AWD, makes it tough to put it in the campaign. If you think about it, have you ever seen an ad for a WRX?

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08-16-2012, 04:49 PM	#90
fatoni Senior Member Join Date: Apr 2011 Drives: miata, mazdaspeed protege, ls430 Location: socal Posts: 4,416 Thanks: 599 Thanked 1,443 Times in 787 Posts Mentioned: 28 Post(s) Tagged: 0 Thread(s)	there is no advantage or disadvantage. the amount of sales between the two companies is not accident. the scion has fixed pricing so they can pump out as many as they can while im sure they have studied how many brzs they can put on the road and still maintain the profits from selling at or above msrp. its the best of both worlds for the company because they get to sell volume and maintain the price gouging for exclusivity.

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