Pure Price

[hypercarfanatic]

Hi Everyone,

So I am going to go test drive a Raven FR-S tomorrow. Have wanted it for a long time, but this whole "Pure Price" bothers me. Does this mean no haggling? The whole benefit (according to the Scion website):

"Scion Pure Price means the price you see in the dealership, on the dealership's website, or other dealer advertising locations is the price you pay. This applies to the vehicle, accessories, finance rates and insurance products. With Scion Pure Price, you know the price you will pay and you don't have to spend your time negotiating"

But...of COURSE you haggle?! Scion also says that the Pure Price does NOT equal the MSRB (in the video explanation). This means essentially - you pay, without haggling, what the dealer posts.

Is it just me, or is this nonsense? Am I missing something?

[strat61caster]

Originally Posted by hypercarfanatic

Is it just me, or is this nonsense? Am I missing something?

On paper it's MSRP, decent enough idea, most people go home happy and you can save an hour or two runaround at the dealership because they should be getting a good profit without wasting time.

In practice it's just the way you're interpreting it, dealerships add on what they want and hide behind 'pure price' on a car with some cheap leather seat covers or aftermarket navigation saying they're worth >$2k. And of course does not prevent the dealer sitting you in a room for 4+ hours and trying to sell you service plans and warranties and lojack or whatever.

But this is all dependent on the dealer, some have gotten good discounts on new cars, some have had quick and trouble free buying experiences, you can definitely try to haggle and there's leeway in the add-ons (if you can stomach paying for stuff you may not want in the first place).

[hypercarfanatic]

Thats what I thought. So, 2014 Raven FR-S Monogram (No add ons). MRSB is $28,155. Dealer is asking $29,500. What is the max I should pay? I was thinking $26,000 - $27,000 if I am lucky, otherwise $28K flat top price. Does that sound reasonable?

[strat61caster]

Whatever leaves you feeling like you got what you paid for.

imo I was satisfied to get a '13 at MSRP a year and a half ago: $25,255 + tax title license (~$28k after all was said and done).

Objectively speaking, not sure what the Monogram has that the BRZ doesn't, the BRZ starts around $26k and there's no 'Pure Price' to deal with. Just a thought.

[italy7]

Some mention that scion will 'deal', however, my local dealer wouldn't play ball so I negotiated for a brz limited entirely online and received an incredible price. I would recommend dealing online use it to your advantage it also takes out the emotional aspect of having to take that car home today while being at dealership.

[Aerok]

Some dealers won't haggle on the price of the car, but you can always try to get them to waive the dealer fees or pay more for your trade in (if you have one). There is always a way to negotiate.

[dro]

When i tried to haggle guy told me they would lose scion if they ever got caught doing it. He also said even if i went across town the guy there wouldn't either because he isnt losing scion.

I had a trade in so i haggled on that and got the price i wanted. I told the guy i want 21k left after the trade in. We were off abt 2k and i walked out and he came running to me.

26k for auto and 2.5k in taxes and etc total 28.5

[extrashaky]

You can check Edmunds.com to see the average price people are paying in your area. That gives you a middle of the road figure to determine whether you're getting a great deal or getting ripped off.

When I bought my BRZ, the BRZ limited was going for about $1700 less on average than the comparable FR-S in my area. I attribute that entirely to this Pure Price garbage. The Subaru dealers were willing to deal, whereas the Scion dealers were using Pure Price as an excuse to charge people a lot more for basically the same car.

BTW, you're much more likely to get a good deal on a car if you're buying at the end of the month and the dealership hasn't met its monthly sales goals yet. I suspect (although I couldn't be sure) that even the Scion dealers would be willing to work with you on the last day of the month if they haven't met goal. The last day of the month is usually the best day to buy a car.

[jeffsquared]

Got a great deal on my 2013 because it was sitting for a while. Pure pricing worked for me but ymmv. I didn't have to haggle because the price was already in range.

sent via mobile.

[soon...]

Local Scion dealer wouldn't budge off MSRP so I went to Subaru and got my BRZ limited for 1k under invoice.

[Luke]

I bought my FRS this past Tuesday and here's what I did to get a price I felt good about:

Didn't trade anything in, sold my last vehicle to a private party (sidenote: It was a 2007 Jeep Wrangler unlimited I bought new, worst buying experience I've ever had). Once it was sold, I did a search on Scion's website for all dealers within a 150 miles radius of my house. I typed up a letter explaining exactly the must haves on the car and that I was sending it to multiple dealers. I couldn't find an actual email on each dealer's website, so I had to use the "Contact Us" button (otherwise I would have sent a single email with all the dealers in the header). I filled out the least amount of information about me, only including my name, the car I was looking for, my email, and my phone (only when it forced me to), and pasted my letter in the "comments" section. Took me about 30-45 minutes to send it to all of them. Told them I would review all offers I received through the next three days, make a decision, then pick up the car a day or so after that.

A lot of dealers didn't even reply, some replied but wanted my phone number or for me to come to their dealership, but some read what I wrote and responded accordingly. There was two dealers that stood out with their price. I called the dealer with the best price, but they said the car was currently on a test drive, then called back and said it was sold (strange coincidence). The next lowest dealer said they didn't have it in stock, but could have it there in 48 hours. So I put down a deposit, they called me back 48 hours later and said they had it, went down the next day and picked it up. No changing of price once I arrived, no pressure on the extended warranty sales. Best car buying experience I've ever had. To promote them a bit, it was Toyota of Easley and I dealt with Kayla. She was very polite, every time I called with a question she answered her phone, was in contact with me before and after their business hours, always honest and straight.

For reference, the dealer closest to me was about $4k higher in price. So all in all, it took me about 7 hours worth of emails, phone calls, and driving to get the best price and save 4k. Yes, 7 hours is almost a full day's worth of work, but I was able to spread it over several days and do it as I wanted to, also the savings made it worth the time.

[raven1231]

I got my 2013 "new" when the 2014's launched. It was 22900 and I was given 11k instead of 5k for my trade in. I often feel that the trade in is the easiest part to get them to "haggle" on.

Best of luck!

[Thrustin]

This Pure Price horseshit is a big reason that I went with a BRZ.

[z3ro]

Like everyone is saying; haggle the price of your trade in. I got $3k more out of my trade in from where i started. They only dropped a few hundred on the FRS i bought