Everyone Is Wrong About Subaru BRZ And Scion FR-S Sales

[scottmcphee]

In Jalopnik today:

http://jalopnik.com/everyone-is-wron...les-1540661520


Sales charts are posted, since launch, by month. Comparo Miata sales.

Cheers!

[reeves]

those crazy europeans lol

[Vides990]

So if those sales are correct, and the car isn't selling as well in Europe but we don't have numbers there, I'd like to know where Tada gets his "100K 86's" on the road from?

[mkivalex]

Originally Posted by Vides990

So if those sales are correct, and the car isn't selling as well in Europe but we don't have numbers there, I'd like to know where Tada gets his "100K 86's" on the road from?

From the rest of the world that isn't the US or Europe?

[Vides990]

Originally Posted by mkivalex

From the rest of the world that isn't the US or Europe?

Over 70k of them.....idk

[BlueDubbinTDI]

I hope they either boost this car asap or just nix the twins altogether. Keeping this car super rare in the US will make me keep it, but a boosted version or a long production line won't. I actually can't decide what I want. Being the first owner with a first year production has its ups and downs that's for sure.

[dirtymax]

Originally Posted by Vides990

Over 70k of them.....idk

lots of 86s sold in Japan

[thill]

Originally Posted by Vides990

Over 70k of them.....idk

30K number is US only, right? I don't think it is inconceivable that they have sold 70K FT86's in all the other combined markets. Japan and Europe, for that matter, does not crave horsepower and torque from bigger engines as much as American's do. Japanese, in particular, prefer a much more balanced vehicle that is smaller and lighter. If you look at automotive trends in the US, cars are tending to get larger, heavier, and have more power.

[DarkSunrise]

I'm sure the lead engineer of the GT86 project knows the sales figures and isn't making up a 100k sales number lol.

As of August 2013, Toyota had sold over 70,000 GT86's worldwide (and 21k in the US). Since then, Toyota has sold another 11,000 FR-S's in the US, or 52% more. Based on that, we can roughly extrapolate that Toyota has sold about 106,531 GT86's in the world.

And that's not including BRZ sales.

http://www.caradvice.com.au/245493/t...-global-sales/

[Rampage]

Originally Posted by Vides990

Over 70k of them.....idk

30K just in the US. Then there is Canada, Europe, Asia, Australia, S and C America, South Africa. That is not even counting the BRZs which are also FT86 models that he may have included. I do not find the 100K worldwide unbelievable.

Last time I checked the twins had sold over 47K units in the US alone.

[DarkSunrise]

I think it's hilarious how the media latched onto the story about the GT86 missing sales targets, then "enthusiasts" everywhere piled on and pointed out how they knew all along it was overpriced and underpowered, and wouldn't sell.

When in reality, the GT86 has been selling just fine for what it is.

Something to think about when the same enthusiasts claim Toyota/Subaru would sell huge boatloads of these cars if they had more power and moved into the $30k range.

[bobaab]

Aren't all these numbers pointless without knowing the goal Toyota/Subaru had in mind as a prediction?

Success is not an opinion, it is a measurable number that is set before the product is put into production. It's so silly seeing all these publications gauge success as a measure of how good they FEEL about FRS/BRZ sales.

[strat61caster]

Originally Posted by bobaab

Aren't all these numbers pointless without knowing the goal Toyota/Subaru had in mind as a prediction?

Success is not an opinion, it is a measurable number that is set before the product is put into production. It's so silly seeing all these publications gauge success as a measure of how good they FEEL about FRS/BRZ sales.

100k units per year worldwide
~20k per year Scion's in N.A. with a roughly 2:1 ratio with the BRZ

http://www.autoblog.com/2012/03/19/s...-86-and-scion/
http://wardsauto.com/sales-amp-marke...sales-annually

They're pretty much hitting targets but definitely not exceeding them. There's so many factors that it's hard to judge, they're probably pumping them out as fast as they can right now the real question is whether or not they maintain current sales through the summer and next year, that's the real barometer. They can't sell more than they make, this isn't wall street.

Edit: lol the 100k/year article lists this site as the source and following that rabit trail posits that Japanese targets were about 1,000/500 units per month of the GT86/BRZ respectively.

[go2brz]

My understanding from early statements of Subaru and Toyota, that the factory was being designed to build up to a maximum of 100,000 units "per year". But they started off with low production numbers and then started ramping up the output. It was never meant to exceed 100K cars (Toyota/Subaru) combined. So it seems the sales numbers are pretty close to what was expected, so their costs per car should be right about where they planned it. That bodes well for continued production for both companies. (And Scion needs this car to add excitement to their lineup.

I would not be to concerned with Europe sales right now. They are suffering the largest drop in new car sales of any major world market right now. All cars in Europe are down in sales right now.