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BRZ First-Gen (2012+) — General Topics All discussions about the first-gen Subaru BRZ coupe

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Old 05-10-2012, 02:48 PM   #1
Dadhawk
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Autoweek: Dealers Don't mess this up BRZ commentary

In case you didn't see this article in Autoweek online. No real surprises here, but thought I'd post for everyone.
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Old 05-10-2012, 02:54 PM   #2
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That brings up another point. If the nation's Subaru dealers, all independent business folk, take to piling an additional dealer markup on the BRZ because of its sure-to-be popularity, it will sound the death knell for the car. The dealers must take the long-term view and see the BRZ as a way to get this fickle generation sold on their brand for the long haul. To make the quick buck on a one-and-done deal will do nothing for the brand's continued growth and nothing for the dealer's heirs.

Let me go out on a limb here and say that Subaru finally has a hot product--a hot, entry-level product that also casts a great halo on the brand. Sell it for an excessive quick buck, and down the road the brand will be out of luck.



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Old 05-10-2012, 02:56 PM   #3
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Maybe a bit late, eh?
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Old 05-10-2012, 03:06 PM   #4
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GOT MY VIN

Hi, Not sure how to use this forum but want to say that my dealer called today with my VIN for my BRZ-AT-LIMITED-WRB. Says delivery should be May 30. They did not try and charge me a dime over MSRP. Can't wait. Anyone else from the Washington DC ordered this great car?
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Old 05-10-2012, 03:17 PM   #5
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Originally Posted by tylertyme View Post
Hi, Not sure how to use this forum but want to say that my dealer called today with my VIN for my BRZ-AT-LIMITED-WRB. Says delivery should be May 30. They did not try and charge me a dime over MSRP. Can't wait. Anyone else from the Washington DC ordered this great car?
O ya man. DCs got a big group of fellow BRZers.

What dealership did you go with? # in line? Dealer allocation?

Also, jw but what made you go with the AT?
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Old 05-10-2012, 03:46 PM   #6
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Originally Posted by tylertyme View Post
Hi, Not sure how to use this forum but want to say that my dealer called today with my VIN for my BRZ-AT-LIMITED-WRB. Says delivery should be May 30. They did not try and charge me a dime over MSRP. Can't wait. Anyone else from the Washington DC ordered this great car?
I live in Woodbridge, VA.... Wtf is mah car!?

What dealer are you getting yours at?
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But, but, but... It's only 200 hp?!
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Old 05-10-2012, 05:14 PM   #7
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For serious, where are these random people getting their info from? Dude's got two posts.
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Old 05-10-2012, 06:53 PM   #8
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Originally Posted by tylertyme View Post
Hi, Not sure how to use this forum but want to say that my dealer called today with my VIN for my BRZ-AT-LIMITED-WRB. Says delivery should be May 30. They did not try and charge me a dime over MSRP. Can't wait. Anyone else from the Washington DC ordered this great car?
My brother and I each ordered one. We both live in Northern VA and we both are paying MSRP. Paperwork already in hand. Just waiting for the cars to be built, shipped and delivered. Seems like an eternity...
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Old 05-10-2012, 06:57 PM   #9
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Originally Posted by Turbowned View Post
For serious, where are these random people getting their info from? Dude's got two posts.


These guys seem like they're trolling us hard.
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