"WTF?" - Toyota GR86, 86, FR-S and Subaru BRZ Forum & Owners Community

Wolfking · 12-22-2012, 06:43 AM

So some non auto enthusiast a-hole (I had to explain who makes the "Si" and the fact that it is available in sedan trim as well) calls me at work to conduct a Scion FRS survey. After answering several questions, he asked me "the question." The one that really pissed me off! He asked "which ethnic group do you identify with? WHAT! WTF does your/our ethnic group have to do with what we choose to drive? Age, ok, income, sure....but ethnicity? Who gives a @#$% who buys your products? As long as you buy, should be the focus.

Needless to say I replied "HUMAN!" If that's not good enough for "them" perhaps I'll have to find something else made from a competitor to drive/support.

Before the call ended, I told the young man "you'd better have "them" fix that!

ScionRacer · 12-22-2012, 07:12 AM

Its all a part of the advertising game.They are trying to structure advertising around demographics along with age,interests and so forth.It seems a bit intrusive,but i have dealt with them in advertising our business.Sometimes they are looking for specifics when submitting surveys. There are surveys in which I did not even get past the ethnic group question because the quota was already filled with that demographic.

Burrcold · 12-22-2012, 08:40 AM

I don't find that strange at all.

#87 · 12-22-2012, 09:13 AM

Have you ever watched or listened to rap?

encity5 · 12-22-2012, 09:22 AM

Quote:

Originally Posted by Burrcold

I don't find that strange at all.

I dont either.

trollface · 12-22-2012, 09:36 AM

Quote:

the fact that it is available in sedan trim as well

but it isnt.....

SVTSHC · 12-22-2012, 09:40 AM

Quote:

Originally Posted by #87

Have you ever watched or listened to rap?

The f*** is that supposed to mean?

Kevin@RAD · 12-22-2012, 11:20 AM

In order for surveys to be more representative of the population, they have to have diversity.

Ethnic group will help identify that.

wbradley · 12-22-2012, 11:41 AM

They need to identify who their buyer is as closely as possibly in order to optimize the effectiveness of their marketing dollars. Period.

Nothing offensive about it, but you do reserve the right to decline if they ask your ethnicity. It's not the same as racial profiling at the airport!!

Atticus808 · 12-22-2012, 11:41 AM

i agree with OP here. there's all this stop racism stuff, but yet there are things like this.....

dem00n · 12-22-2012, 11:45 AM

Quote:

Originally Posted by #87

Have you ever watched or listened to rap?

dem00n · 12-22-2012, 11:47 AM

Quote:

Originally Posted by wbradley

They need to identify who their buyer is as closely as possibly in order to optimize the effectiveness of their marketing dollars. Period.

Nothing offensive about it, but you do reserve the right to decline if they ask your ethnicity. It's not the same as racial profiling at the airport!!

Ding.

Its not racist to say the fact that certain white people buy this car... certain Asian people buy this car and so on.

Its all a matter of cultures really.

Its all marketing.

jarviz · 12-22-2012, 11:54 AM

From my experience the ethnicity that I've seen are most into our kind of cars are Asian, Caucasian, Black, and Hispanic... Let me know if I left any out.

whaap · 12-22-2012, 12:07 PM

It's surprising what things can set one person off and not have any affect on the next guy. I was asked the same question and had no problem with the question or giving an answer. I didn't consider it racist and I still don't. It's all marketing.

12-22-2012, 06:43 AM	#1
Wolfking Senior Member Join Date: Jul 2012 Drives: Asphalt FRS Location: OVP, KS Posts: 609 Thanks: 684 Thanked 194 Times in 134 Posts Mentioned: 1 Post(s) Tagged: 0 Thread(s)	"WTF?" So some non auto enthusiast a-hole (I had to explain who makes the "Si" and the fact that it is available in sedan trim as well) calls me at work to conduct a Scion FRS survey. After answering several questions, he asked me "the question." The one that really pissed me off! He asked "which ethnic group do you identify with? WHAT! WTF does your/our ethnic group have to do with what we choose to drive? Age, ok, income, sure....but ethnicity? Who gives a @#$% who buys your products? As long as you buy, should be the focus. Needless to say I replied "HUMAN!" If that's not good enough for "them" perhaps I'll have to find something else made from a competitor to drive/support. Before the call ended, I told the young man "you'd better have "them" fix that!

12-22-2012, 08:40 AM	#3
Burrcold Senior Member Join Date: Jul 2010 Drives: Subaru BRZ Limited Location: Toronto, Canada Posts: 2,624 Thanks: 763 Thanked 1,586 Times in 776 Posts Mentioned: 10 Post(s) Tagged: 0 Thread(s)	I don't find that strange at all. __________________

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12-22-2012, 07:12 AM	#2
ScionRacer Member Join Date: Oct 2012 Drives: 2013 Scion FR-S Ultramarine Location: Ohio Posts: 75 Thanks: 8 Thanked 26 Times in 18 Posts Mentioned: 1 Post(s) Tagged: 0 Thread(s)	Its all a part of the advertising game.They are trying to structure advertising around demographics along with age,interests and so forth.It seems a bit intrusive,but i have dealt with them in advertising our business.Sometimes they are looking for specifics when submitting surveys. There are surveys in which I did not even get past the ethnic group question because the quota was already filled with that demographic.

12-22-2012, 09:13 AM	#4
#87 I usually post drunk Join Date: Oct 2009 Drives: BRZ Location: NY Posts: 1,487 Thanks: 15 Thanked 490 Times in 231 Posts Mentioned: 1 Post(s) Tagged: 0 Thread(s)	Have you ever watched or listened to rap?

12-22-2012, 11:20 AM	#8
Kevin@RAD Senior Member Join Date: May 2012 Drives: Infiniti G35X Location: United States Posts: 297 Thanks: 1 Thanked 21 Times in 12 Posts Mentioned: 3 Post(s) Tagged: 0 Thread(s)	In order for surveys to be more representative of the population, they have to have diversity. Ethnic group will help identify that.

12-22-2012, 11:41 AM	#10
Atticus808 Senior Member Join Date: May 2012 Drives: Splash Mountain Location: Disneyland Posts: 1,057 Thanks: 940 Thanked 2,337 Times in 918 Posts Mentioned: 24 Post(s) Tagged: 2 Thread(s)	i agree with OP here. there's all this stop racism stuff, but yet there are things like this.....

12-22-2012, 11:54 AM	#13
jarviz Senior Member Join Date: Jun 2012 Drives: Raven FRS MT Location: Queens, NY Posts: 965 Thanks: 76 Thanked 249 Times in 125 Posts Mentioned: 1 Post(s) Tagged: 1 Thread(s)	From my experience the ethnicity that I've seen are most into our kind of cars are Asian, Caucasian, Black, and Hispanic... Let me know if I left any out.

12-22-2012, 12:07 PM	#14
whaap Senior Member Join Date: Dec 2009 Drives: '13 FR-S firestorm, 6 mt - '11 CR-V Location: Tucson Posts: 2,133 Thanks: 243 Thanked 1,387 Times in 657 Posts Mentioned: 36 Post(s) Tagged: 0 Thread(s)	It's surprising what things can set one person off and not have any affect on the next guy. I was asked the same question and had no problem with the question or giving an answer. I didn't consider it racist and I still don't. It's all marketing.

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