Report: Subaru says BRZ pricing about $25000, and mentions Turbo BRZ coming

[YaX]

If Subaru decides to go the forced induction route and turbo the BRZ, I have a very hard time believing that Toyota would incur the addtional costs of the R&D and certification of an alternate scheme, ie, supercharging.

[Giccin]

Originally Posted by Tainen

Yes.


It feels like a baited question though. Of course people are always going to want something a little cheaper... ? That doesn't mean it's viable at the lower cost.

Its scion's slogan to be affordable though right?

By making it 24.2k (or 24.9k) the cost of the BRZ would be around (about if you include what this thread's original intentions are) 25k.

I'm not sure what scion is doing but subaru can't push the BRZ too high since it'll effect WRX sales.

I just feel like Scion is similar to the guy in the group of people who screws it up for the others. Lol Not trying to pull anything silly with you.

[Giccin]

Originally Posted by Zgrinch

No...

23k was a fantasy, wishful thinking, a dream, a hope, a bad joke, alternate reality, laughable, naive....infinity.

25K is realistic in today's market and affordable for their target market, which is maybe not what we think it is anymore...why...because that 28-38 year old has more disposable income...and maybe that's the market they want.

Even with this current economy?!?

25k sounds like its really pushing it.

[86design]

omg...are you serious....subaru ...just tell us...whats with the wait??? i bet they'll release the date some time next month..probably the end of April

[Snoopyalien24]

Yes $23k would have been better... Not only because less is better, but because it feels to me that, $22k-$23k is what the FR-S is really worth

imho

[tachi1247]

Originally Posted by Giccin

Its scion's slogan to be affordable though right?

By making it 24.2k (or 24.9k) the cost of the BRZ would be around (about if you include what this thread's original intentions are) 25k.

I'm not sure what scion is doing but subaru can't push the BRZ too high since it'll effect WRX sales.

I just feel like Scion is similar to the guy in the group of people who screws it up for the others. Lol Not trying to pull anything silly with you.

Brz sales aren't going to have a significant effect on wrx sales. The cars are too different to cannibalize each other that much. Besides whatever sales the wrx loses to the brz it will more than make up for in peple who come into the dealer to look at a brz and realize it is just too impractical for them and leave with a similarly priced wrx.

Your original question about th ideal price doesn't have an answer. Ideal price for who? Ideal for me is they sell the car for 15k and take a loss like they do on the lfa but that isn't going to happen.

After toyota decided to build a rwd coupe the first thing that was determined was how much it was going to cost. Every decision about the car after that was made to hit that number. When you look at other cars that areavailable for that price range, the frs provides good value.

[Zgrinch]

Originally Posted by Giccin

Even with this current economy?!?

25k sounds like its really pushing it.

What do you think Scions target age demographic is for this specific car?
They already have models that are less and affordable to the younger crowd. Now they have a spanking new, sweet new sports car, and they are planing to expand the brand to a demographic that has more income to spend. I could be way off on this, but based on the price that they just released, one of a few things are true:

1. I'm right...or...
2. Scion believes that thier current target demographic is both young and stupid, because they will go into more debt to get this car.
3. Affordable was a marketing buzz word to keep your interest, but the reality is they could not turn the profit they wanted selling it for 23K.

[Draco-REX]

Originally Posted by 86fanatic

I wouldn't get your hopes up guys. Where is the source? All it says is "Subaru says", which for all we know could be referring to vague statements from last year. This is probably just a quick article meant to capitalize on the FR-S news. If Subaru did make an official comment about the price or the turbo, it would be in more places then just "USA Today".

The source is probably Subaru's displays at the North American International Auto Show and other large auto shows where they stated they wanted the BRZ to start at 25K.

I still expect it to bubble upwards a little. But the fact that Subaru wants to price it around 25K is not new info.

[M-17]

Originally Posted by Zgrinch

What do you think Scions target age demographic is for this specific car?
They already have models that are less and affordable to the younger crowd. Now they have a spanking new, sweet new sports car, and they are planing to expand the brand to a demographic that has more income to spend. I could be way off on this, but based on the price that they just released, one of a few things are true:

1. I'm right...or...
2. Scion believes that thier current target demographic is both young and stupid, because they will go into more debt to get this car.
3. Affordable was a marketing buzz word to keep your interest, but the reality is they could not turn the profit they wanted selling it for 23K.

Yeah I'm going with #2. That's how I see it.

[tachi1247]

Originally Posted by Giccin

Even with this current economy?!?

25k sounds like its really pushing it.

The current economy doesn't really have a huge impact on this car. The economy is down but that doesn't make things cheaper it just means that there are less people out there that can afford them. Other than housing prices, which is what caused the economy to collapse, what else is cheaper now than it used to be?

The car is a toy and the price range fits just fine with those people who can afford such a luxury.

[tachi1247]

Originally Posted by Draco-REX

The source is probably Subaru's displays at the North American International Auto Show and other large auto shows where they stated they wanted the BRZ to start at 25K.

I still expect it to bubble upwards a little. But the fact that Subaru wants to price it around 25K is not new info.

The author is one of their main automotive journalists. I'm sure he has a few connections to get info from. The reason the article is showing up today is because he probably called said contact in response to scion releasing the price.

Besides there wouldn't be any information at the autoshow about a turbo v ersion and a major paper like this isn't going to put a line in there about a turbo without a reliable source. That is the difference between some guy hosting a website and speculating and being a print journalist. Id love to know the source too but I doubt we will ever find out.

[Celicadude]

Originally Posted by Bang Uchiha

Looks like Toyota "shot themselves in the foot" by not offering the GT-86 state side and pricing the Scion if it were a Toyota.

Scion being looked at and marketed as a lower brand needing CPR, Toyota wanted to propel Scion sales too much. But the price is way too close to the BRZ, that most will opt of the BRZ because of options- HID, limited trim etc.

I would've bought the 86 over the BRZ but not the FRS over the BRZ. I'm probably not alone. ( 86>BRZ>FRS )

I totally agree. When I heard it was going to be a Scion I had a bad feeling, but was hoping for the best. Then I find out the FRS is a just a dolled up base 86 with a crap Scion head unit, no leather, no HID, no push button etc etc (I loved the 86 exactly how it was at the reveal, and yes toyota I would have liked to have the "option" to have that car as a loyal toyota owner, no one said you couldn't sell both trims). But I got over it after I saw the BRZ in person. The BRZ is everything I wanted minus some minor details. Now, I'm hearing the BRZ might be closer to the FRS in price. I hope it's true. Also, seeing how the FRS is a Scion I am quite sure a fully optioned one will cost close to what a fully loaded BRZ would be. Personally, I'm going for the BRZ. I'm sure some will go for the FRS and thats perfectly fine, but that pricing for a scion just doesn't seem right especially if these BRZ rumors are true. This just seems like a bad business decision on toyota's part. Just kill of scion already toyota, they're going to mess everything up.

[zAnSh1n]

Originally Posted by tachi1247

Brz sales aren't going to have a significant effect on wrx sales. The cars are too different to cannibalize each other that much. Besides whatever sales the wrx loses to the brz it will more than make up for in peple who come into the dealer to look at a brz and realize it is just too impractical for them and leave with a similarly priced wrx.

haha, this makes no sense...

anyway, i hope the official announcement is soon, so that i can cancel my pre-orders if the limited is more than $27k...

i'm guessing we should definitely find out by the end of the month...

[86fanatic]

The reason I question the source cited in the article is because the article seems carefully worded to imply that the "source" made a statement reacting to the Scion news, but if you read between the lines, the reporter never actually explicitly says that. It just says that "Subaru sources have said" they wanted the car around 25000 in the past, and Subaru has already announced a turbo version of the BRZ engine. It seems this is just a re-hash of past rumors.