Surprise from the dealer in the mail!

[Snoopyalien24]

Is it me that can't read, or does it say you can put paddle shifters on the MT?

[Allch Chcar]

EPA fuel economy numbers: (city/hwy/avg] 22/30/25 for 6MT, 25/34/28 for 6AT. [this implies the EPA ratings are skewed and the 6MT will actually get closer to the 6AT numbers, that's my hunch]

Curb weights: MT: 2762/2776, AT: 2809/2822.
Target Customer:
[summary]
Median age 47

That EPA spread is terrible for the manual! Worst spread I've seen since the CR-Z 6spd vs CVT! At least the weight isn't as bad as I figured.

They're targeting people my Dad's age. My Dad wants a Mustang GT so he's not exactly in the sub-compact sports car market though.

Originally Posted by Snoopyalien24

Is it me that can't read, or does it say you can put paddle shifters on the MT?

That is the automatic you are looking at.

[ayau]

Originally Posted by devinclfalcons

Yeah I bet 95% of BRZ buyers don't make that much and are not that old...

The demographic of this forum is only a small niche. I wouldn't be surprised if the average buyer for a BRZ is your above average white collar making 70-90k.

[Dave-ROR]

Originally Posted by ayau

The demographic of this forum is only a small niche. I wouldn't be surprised if the average buyer for a BRZ is your above average white collar making 70-90k.

It's likely household income not individual income.

[Guff]

If I may ask, what are wallet materials?


Also, and iPad app! Oooohhhh!

[Zgrinch]

Originally Posted by Dave-ROR

It's likely household income not individual income.

It is indeed...got clarification

[Dark]

the EPA rating is low. What's wrong with that?

[ayau]

Originally Posted by Dave-ROR

It's likely household income not individual income.

That's pretty average then if that's the case.

[tranzformer]

Originally Posted by ayau

That's pretty average then if that's the case.

Median household income in the USA is like $50k. Depends on race (Asians and whites are the highest, AA lowest). $89k is almost 2x.

[Double4Free]

Oh man, I thought this had already been posted and I had missed it. I snagged the very same brochure from behind the BRZ display at the chicago auto show. I think a subaru rep had left it there by mistake, it was behind the closed off area :P

NINJA EDIT: seems it was a different brochure o_o

Good post though! However, my brochure has a weight split of Front: 55% and rear: 45%

Sorry for the poor quality pictures, I took them from my phone:

[ayau]

Originally Posted by tranzformer

Median household income in the USA is like $50k. Depends on race (Asians and whites are the highest, AA lowest). $89k is almost 2x.

Wow, I need to brush up on my Census data

Yeah I guess Subaru is targeting this car for the above average consumer.

[Dave-ROR]

Originally Posted by ayau

Wow, I need to brush up on my Census data

Yeah I guess Subaru is targeting this car for the above average consumer.

Census data also includes 15 year olds and their wages. It's a valid ource to use but IMO doesn't easily relate to the average household income of people who can buy a 25k car.

[tranzformer]

Originally Posted by Dave-ROR

Census data also includes 15 year olds and their wages. It's a valid ource to use but IMO doesn't easily relate to the average household income of people who can buy a 25k car.

Hahaha you sound like a politican there. Sure census data doesn't relate to the average rich person looking at buying a Ferrari.

This car was suppose to be a cheap fun to drive car for the average man. Average man/family doesn't make close to $90k. If the premium still comes in around $24-25k then all this data won't matter. But if they are shifting the price up......

[Deslock]

Thanks for posting these scans.

I know it's just marketing BS, but going by "Target consumer beliefs and motivations", Subaru is aiming for superficial douchebags (no offense anyone).

Target consumer beliefs and motivations:

• I push in my career so I can have the best.
• I am always looking for a thrill and aspiring to get ahead.
• I think about green more than I act on it.
• I'm always looking for the greatest and latest, and consider myself fashionable.
• I'm sophisticated and refined.

Originally Posted by Allch Chcar

That EPA spread is terrible for the manual

Nah, the MT is in (the low end of) the range of what I've been expecting. Real-world MPG is typically a bit better in a car like this, especially when driven conservatively.

As far as targeting households making $89k/year goes, that's only 59th percentile for household income (married filing jointly), though it's a higher percentile for individuals.

http://taxpolicycenter.org/numbers/d...cfm?DocID=2970

And both the BRZ and FRS are still under the average price for a new car.