So the FR-S is $24,200.. what will the BRZ be?

[DantKR]

Originally Posted by Dave-ROR

The BRZ will, more or less, sit next to the WRX price wise trim for trim. Trim for trim is a bit deceiving in this case due to the weird naming Subaru decided to use for BRZ trims (no base) but fully expect around WRX base for a BRZ premium and WRX premium for a BRZ limited.

In my personal opinion it's silly to have them priced so close.

[Lighting Red]

Now that we know what the FR-S (essentially a "base" BRZ) is going for; I really have to wonder what navigation, HIDs, Alcantara, keyless ignition, "premium sound," auto HVAC, and heated seats/mirrors are going to cost? Methinks it shouldn't be + $4,000 over the cost of the FR-S.

[Dave-ROR]

Originally Posted by DantKR

In my personal opinion it's silly to have them priced so close.

Different cars for generally different purposes/buyers.

Lots of BRZ buyers wouldn't want a WRX regardless of price (myself included) and I'm sure there are others with a WRX that would never switch to a 2 door coupe with RWD, mostly useless back seats and a small trunk compared to their car.

[Sasquachulator]

Originally Posted by Dave-ROR

And no one believed my prices awhile ago. :P

Cuz no one wanted to pay those prices.
They wanted Cayman R performance/handling for Scion tC pricing.....

[Dave-ROR]

Originally Posted by Lighting Red

Now that we know what the FR-S (essentially a "base" BRZ) is going for; I really have to wonder what navigation, HIDs, Alcantara, keyless ignition, "premium sound," auto HVAC, and heated seats/mirrors are going to cost? Methinks it shouldn't be + $4,000 over the cost of the FR-S.

I'd guess about 3500-4000. Figure +1K for the BRZ premium IMO plus another 2500 or so for the limited over that. In my opinion anyways.

From last month:
Ok fine. I'll spill it.

Premium is $26,820 with destination, limited is 29,750 with destination.

We will see how close that info comes to reality. :P I believe I was over on the limited a bit.

[blu_]

IMO it sounds like Toyota raised their price point after the reviews started coming in and Subaru is now going to get screwed. Its total speculation, but explains the delay in pricing being available if the companies have been bickering about pricing. Initial estimates on the Scion were much lower.

[DantKR]

Originally Posted by Dave-ROR

Different cars for generally different purposes/buyers.

Lots of BRZ buyers wouldn't want a WRX regardless of price (myself included) and I'm sure there are others with a WRX that would never switch to a 2 door coupe with RWD, mostly useless back seats and a small trunk compared to their car.

I think for most(I'm sure people will disagree) these cars will be daily drivers. But people will also buy them because they want something that provides a little more than the basic point A to point B experience.

[Snoopyalien24]

Originally Posted by Dave-ROR

I'd guess about 3500-4000. Figure +1K for the BRZ premium IMO plus another 2500 or so for the limited over that. In my opinion anyways.

From last month:
Ok fine. I'll spill it.

Premium is $26,820 with destination, limited is 29,750 with destination.

We will see how close that info comes to reality. :P I believe I was over on the limited a bit.

Take off 1k off each please, and I'll be happy

[Dave-ROR]

Originally Posted by blu_

IMO it sounds like Toyota raised their price point after the reviews started coming in and Subaru is now going to get screwed. Its total speculation, but explains the delay in pricing being available if the companies have been bickering about pricing. Initial estimates on the Scion were much lower.

I doubt it. They'd be stupid to actually. Toyota isn't going to be that focused on such a short term plan that will destroy long term viability.

The prices have been more or less set for awhile. They know what they need to sell them for to make the eventual return off the development of the vehicle.

[Dave-ROR]

Originally Posted by DantKR

I think for most(I'm sure people will disagree) these cars will be daily drivers. But people will also buy them because they want something that provides a little more than the basic point A to point B experience.

I don't disagree with that one bit

I'm just saying that if your needs made you buy a WRX than a BRZ likely won't suit those same needs. I'll be DD'ing my BRZ

[Sabastian]

Originally Posted by Lighting Red

Now that we know what the FR-S (essentially a "base" BRZ) is going for; I really have to wonder what navigation, HIDs, Alcantara, keyless ignition, "premium sound," auto HVAC, and heated seats/mirrors are going to cost? Methinks it shouldn't be + $4,000 over the cost of the FR-S.

Well, why don't you check out the price difference between a base WRX and a WRX Limited with Nav and get back to us. You're right, it shouldn't be $4,000. By rights, it should be more.

[Dave-ROR]

Originally Posted by Snoopyalien24

Take off 1k off each please, and I'll be happy

Probably is about 1k off each. Bad info at the time or I was just trying to get people upset...

[sprintertrueno86]

Is it priced too high? Yes.

Will I still buy one? Yes.

uugghh I hate myself.

[Dark]

Originally Posted by blu_

IMO it sounds like Toyota raised their price point after the reviews started coming in and Subaru is now going to get screwed. Its total speculation, but explains the delay in pricing being available if the companies have been bickering about pricing. Initial estimates on the Scion were much lower.

How does Subaru screw Toyota? Prices BRZ premium $500 over FR-S.