Do you think Toyota should abolish the brand Scion? - Page 6 - Toyota GR86, 86, FR-S and Subaru BRZ Forum & Owners Community

Retro86 · 02-05-2013, 02:10 PM

just because our cars got distributed by scion, why the hate for it?? Its toyota's great makreting scheme, and people like us (86 enthusiasts lol) are forced to keep the company alive.

wbradley · 02-05-2013, 02:12 PM

Quote:

Originally Posted by Turbowned

Funny you mention that, because here's a screenshot of one of the screens that I took from my Scion training when I worked for Toyota:

Who the F#%K is gonna take this clown, or this brand, seriously? Lose the hat and the Tevas and get a haircut and a job, you stupid hipster! Go buy a TOYOTA like a normal person!

Stupid mono-spec, pure price, toaster-mobile hipster bull$#!t brand. Kill it with fire!!!

/rant.

Most dealers I've been to have a Scion section within the dealership. And they're usually off in some deserted corner that no one pays attention to. The dealer I worked at had maybe 5 or 6 Scions on the lot, and over 150 Toyotas. I honestly think these vehicles would sell better with Toyota badges on them.

OK so I guess Scions target demographic is pot heads? Worked with me!

samfrs · 02-05-2013, 02:32 PM

Quote:

Originally Posted by ExWhyZer0

Hello, my name (alias) is ExWhyZer0, and I...drive a Scion. Zer0 fucks given :P

Dadhawk · 02-05-2013, 02:34 PM

Quote:

Originally Posted by Turbowned

... I honestly think these vehicles would sell better with Toyota badges on them.

I do believe you are correct on that, plus it would help eliminate the Toyota = Bland formula that it has right now.

Dadhawk · 02-05-2013, 02:42 PM

Quote:

Originally Posted by TeamZleep

Am I the only one who decided the FRS over the BRZ because the lack of features?? ...

Nope, that's why I bought the Scion. Didn't need/want HIDs, don't like leather seats, I can dual control the climate in the car by reaching over and closing the vent on the passenger side (seriously, and I'm short), and would never pay extra for a factory NAV system.

My biggest complaint about the FR-S is it had power windows. Didn't really care about those either.

Throw on top of that the dealer "options and special sauce" charges for the BRZ and I was all Scion. Would I prefer it be a Toyota? Sure, but ONLY if it was exactly as configured and exactly the same price.

Even as a 1st86, I was ready to walk if the Scion had been over $25K with a MT.

TeamZleep · 02-05-2013, 02:49 PM

Quote:

Originally Posted by Dadhawk

Nope, that's why I bought the Scion. Didn't need/want HIDs, don't like leather seats, I can dual control the climate in the car by reaching over and closing the vent on the passenger side (seriously, and I'm short), and would never pay extra for a factory NAV system.

My biggest complaint about the FR-S is it had power windows. Didn't really care about those either.

Throw on top of that the dealer "options and special sauce" charges for the BRZ and I was all Scion. Would I prefer it be a Toyota? Sure, but ONLY if it was exactly as configured and exactly the same price.

Even as a 1st86, I was ready to walk if the Scion had been over $25K with a MT.

I absolutely agree about the power windows!

n2oinferno · 02-05-2013, 02:56 PM

Your poll is biased.

You have two yes answers and an indifferent answer. There is no "No, Scion should stay" answer, so no matter how you look at the end result of the poll it'll appear that Scion should be axed because everyone either wants them gone or doesn't care either way.

I also don't think that Toyota has enough sporty models without cannibalizing the sporty Lexuses... Lexuss... Lexi? We're going with Lexi. to support a third brand.

fenixv8 · 02-05-2013, 03:00 PM

Quote:

Originally Posted by Grey

Getting rid of Scion would be immensely stupid for Toyota.

Scion was created to appeal to a lower age demographic of car buyers. The average age of the Toyota buyer is around 54 years old. Scion's average buyer is around 35-40 years old, which is lower than any other average demographic in the industry. Scion was made to appeal to the younger driver that wants to pay entry-level prices but doesn't like entry-level cars. And it's succeeding.

I don't thin the Scion name is needed. Its the cars that appeal to the age group not the name.

If toyota had the celica, 86, IQ, xb and w/e all branded as Toyota instead of scion. It wouldn't change the demograph of who would be buying those cars.

just my opinion

.Alex · 02-05-2013, 03:24 PM

To me, Scion is just a badge. NOTAFUCKGIVEN.

Makes no difference to me if the vehicle says Toyota or Scion. I honestly don't see why people care if their cars are badged either way. Do you feel cooler having Toyota badges?

chenshuo · 02-05-2013, 05:52 PM

Quote:

Originally Posted by .Alex

To me, Scion is just a badge. NOTAFUCKGIVEN.

Makes no difference to me if the vehicle says Toyota or Scion. I honestly don't see why people care if their cars are badged either way. Do you feel cooler having Toyota badges?

apparently some people do with all the creative ways to change the badges :P

idreamofdrifting · 02-05-2013, 06:35 PM

Quote:

Originally Posted by SC David

...Those who bought the FR-S because they want to park it next to their AE86 are only kidding themselves.

oh you mean like dis?

who's kidding? not me. Nope.

JDM_GT86 · 02-05-2013, 06:39 PM

Scion/Toyota its all the same, my registration says make Toyota model Scion so I think the Scion brand name is just a name means nothing I personally would preffer if it was just Toyota but then again who cares same sh**

Sent from my Toster, using Tapatalk 2

Jaylyons1 · 02-05-2013, 06:46 PM

Scion is crap. The FR-S should not be a Scion. It should be a Toyota as it is in fact, not crap. Seems as if most FR-S owners are reporting that their registration says Toyota anyway.

FirestormFRS · 02-05-2013, 06:49 PM

The Scion brand is simply a marketing tool. There is no history, no dude named Scion, nothing in the Toyota world that has anything to do with Scion.

The brand was created solely for the purpose of getting young people into Toyota products. Scion is the entry point, of what everyone at Toyota (me included) hope will be many years of purchases from the company. No 19-25yr old ever wanted to be the one that drove a Toyota due to the reputation for blandness. They will however buy Scions.

Toyota would be throwing billions of $ away by scuttling the brand now. One thing Toyota doesn't do very often is give up. Formula 1 not withstanding.

View Poll Results: Should Toyota abolish the Scion brand?
Abolish the Scion brand and use Toyota	133	48.36%
Abolish the Scion brand and come with a sports exclusive brand	27	9.82%
I don't care, keep the Scion brand	115	41.82%
Voters: 275. You may not vote on this poll

02-05-2013, 06:46 PM	#83
Jaylyons1 Senior Member Join Date: Nov 2012 Drives: 2022 WRB BRZ; 1993 Skyline GT-R Location: Pearl City, HI Posts: 977 Thanks: 331 Thanked 237 Times in 170 Posts Mentioned: 21 Post(s)	Scion is crap. The FR-S should not be a Scion. It should be a Toyota as it is in fact, not crap. Seems as if most FR-S owners are reporting that their registration says Toyota anyway. __________________ 2013 BRZ "Bria" Build Thread 2022 BRZ "Grim86" build Thread

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02-05-2013, 02:56 PM	#77
n2oinferno Praise Helix! Join Date: Jan 2011 Drives: Accord 2.0T, Silverado Location: Upstate SC Posts: 2,859 Thanks: 428 Thanked 2,208 Times in 1,072 Posts Mentioned: 11 Post(s)	Your poll is biased. You have two yes answers and an indifferent answer. There is no "No, Scion should stay" answer, so no matter how you look at the end result of the poll it'll appear that Scion should be axed because everyone either wants them gone or doesn't care either way. I also don't think that Toyota has enough sporty models without cannibalizing the sporty Lexuses... Lexuss... Lexi? We're going with Lexi. to support a third brand.

02-05-2013, 03:24 PM	#79
.Alex Member Join Date: Jul 2012 Drives: Scion Location: D-town Posts: 50 Thanks: 0 Thanked 24 Times in 14 Posts Mentioned: 0 Post(s)	To me, Scion is just a badge. NOTAFUCKGIVEN. Makes no difference to me if the vehicle says Toyota or Scion. I honestly don't see why people care if their cars are badged either way. Do you feel cooler having Toyota badges?

02-05-2013, 06:49 PM	#84
FirestormFRS Senior Member Join Date: Jul 2012 Drives: 2013 FR-S Location: Anytown Posts: 920 Thanks: 73 Thanked 643 Times in 302 Posts Mentioned: 3 Post(s)	The Scion brand is simply a marketing tool. There is no history, no dude named Scion, nothing in the Toyota world that has anything to do with Scion. The brand was created solely for the purpose of getting young people into Toyota products. Scion is the entry point, of what everyone at Toyota (me included) hope will be many years of purchases from the company. No 19-25yr old ever wanted to be the one that drove a Toyota due to the reputation for blandness. They will however buy Scions. Toyota would be throwing billions of $ away by scuttling the brand now. One thing Toyota doesn't do very often is give up. Formula 1 not withstanding.

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