New Car Buyer Survey - Toyota GR86, 86, FR-S and Subaru BRZ Forum & Owners Community

Lelandjt · 08-15-2023, 10:21 AM

I assume everyone who's bought a new BRZ will get the same survey email from Subaru that I did. It takes a long time to complete but I hope everyone does it. It sure seems like they're interested in what their buyers have to say so if you want to influence Subaru's future ptoducts this is your best chance.

Snoopysvet · 08-15-2023, 11:17 AM

It was long, I did complete it as well

OldBiker · 08-15-2023, 08:03 PM

Its been a while since I got the survey, so don't recall the details. But I did have the impression they were somewhat confused about the BRZ's target demographics.... at least the PR company was. No no no, not granola and Birkenstocks... less electronics and more power please! (And no questions about Oil Pressure or RTV...)

Flarpswitch · 08-23-2023, 11:14 PM

I have dutifully filled out four Subaru surveys in the last ten years and still get them especially from the service department. It seems that every time I spend more than a dollar I get a "How did we do?" survey. I am done with that. Life is too short to be wasting time on a survey about chicken sandwiches and garden hose repair kits. I might consider it if there is a reasonable shot at winning a new car or a no-strings prize, but now more.

Lelandjt · 08-24-2023, 03:06 PM

Quote:

Originally Posted by Flarpswitch

I have dutifully filled out four Subaru surveys in the last ten years and still get them especially from the service department. It seems that every time I spend more than a dollar I get a "How did we do?" survey. I am done with that. Life is too short to be wasting time on a survey about chicken sandwiches and garden hose repair kits. I might consider it if there is a reasonable shot at winning a new car or a no-strings prize, but now more.

I see a difference between a car buyer survey from the manufacturer and a service center survey from the dealer or manufacturer. One may influence future product offerings while the other surely won't.

tiger1964 · 08-25-2023, 04:10 PM

This was my first time. I presume my response to "what other vehicles do you own" will skew their data a bit...

bcj · 08-28-2023, 12:51 PM

Saw a red Tiger with matching hard top down in Long Beach WA last week.
Clean machine.

Desertnate · 09-30-2024, 10:50 AM

I don't think I ever got an official survey from/on behalf of Subaru themselves. I did get one from JD Power and another from some other marketing data firm, but no mention of Subaru associated with it. I also got one from JD Power at the one-year point.

I don't mind filling those out because, as mentioned already, I hope my data points might get pilled on to others in an attempt to make the car better. Hopefully enough "your infotainment system sucks" and "the speakers are terrible" comments will catch someone's attention.

I too don't bother with the dealer surveys. I'm rarely satisfied with my experience, and the whole "if it's not a 10 we've failed and please reach out to me" is a farse and a waste of my time.

08-15-2023, 10:21 AM	#1
Lelandjt Senior Member Join Date: Mar 2020 Drives: '04 STi, '12 Mazda 3 Hatch Location: Breckenridge, CO Posts: 382 Thanks: 30 Thanked 123 Times in 90 Posts Mentioned: 2 Post(s) Tagged: 0 Thread(s)	New Car Buyer Survey I assume everyone who's bought a new BRZ will get the same survey email from Subaru that I did. It takes a long time to complete but I hope everyone does it. It sure seems like they're interested in what their buyers have to say so if you want to influence Subaru's future ptoducts this is your best chance.

08-15-2023, 11:17 AM	#2
Snoopysvet Member Join Date: Jul 2018 Drives: 2023 Wr Blue Pearl BRZ manual Location: San Diego Posts: 63 Thanks: 1 Thanked 32 Times in 14 Posts Mentioned: 0 Post(s) Tagged: 0 Thread(s)	It was long, I did complete it as well __________________ 2023 BRZ

08-23-2023, 11:14 PM	#4
Flarpswitch Senior Member Join Date: May 2018 Drives: 2022 BRZ Ltd, 2025 Ascent Touring Location: Oregon, USA Posts: 248 Thanks: 162 Thanked 173 Times in 99 Posts Mentioned: 2 Post(s) Tagged: 0 Thread(s)	I have dutifully filled out four Subaru surveys in the last ten years and still get them especially from the service department. It seems that every time I spend more than a dollar I get a "How did we do?" survey. I am done with that. Life is too short to be wasting time on a survey about chicken sandwiches and garden hose repair kits. I might consider it if there is a reasonable shot at winning a new car or a no-strings prize, but now more. __________________ The ants are our friends, they’re blowing in the wind, that ants are blowing in the wind.

08-25-2023, 04:10 PM	#6
tiger1964 Senior Member Join Date: Oct 2021 Drives: 2023 BRZ Location: Maryland Posts: 137 Thanks: 14 Thanked 78 Times in 43 Posts Mentioned: 0 Post(s) Tagged: 0 Thread(s)	This was my first time. I presume my response to "what other vehicles do you own" will skew their data a bit... __________________ 1964 Sunbeam Tiger, 2015 Porsche Boxster, 2023 Subaru BRZ

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08-15-2023, 08:03 PM	#3
OldBiker Member Join Date: Mar 2023 Drives: 2023 Gray BRZ Location: SoCal Posts: 88 Thanks: 75 Thanked 97 Times in 46 Posts Mentioned: 1 Post(s) Tagged: 0 Thread(s)	Its been a while since I got the survey, so don't recall the details. But I did have the impression they were somewhat confused about the BRZ's target demographics.... at least the PR company was. No no no, not granola and Birkenstocks... less electronics and more power please! (And no questions about Oil Pressure or RTV...)

09-30-2024, 10:50 AM	#8
Desertnate Spelling Impaired Join Date: Jan 2022 Drives: 2022 BRZ Limited WR Blue Location: St. Louis metro area Posts: 384 Thanks: 255 Thanked 157 Times in 105 Posts Mentioned: 1 Post(s) Tagged: 0 Thread(s)	I don't think I ever got an official survey from/on behalf of Subaru themselves. I did get one from JD Power and another from some other marketing data firm, but no mention of Subaru associated with it. I also got one from JD Power at the one-year point. I don't mind filling those out because, as mentioned already, I hope my data points might get pilled on to others in an attempt to make the car better. Hopefully enough "your infotainment system sucks" and "the speakers are terrible" comments will catch someone's attention. I too don't bother with the dealer surveys. I'm rarely satisfied with my experience, and the whole "if it's not a 10 we've failed and please reach out to me" is a farse and a waste of my time.

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