Toyota to scrap Scion brand, but FR-S will become a Toyota!

[strat61caster]

Originally Posted by Tcoat

It is a viscous circle sometimes.

Mmm sticky

[DAEMANO]

Originally Posted by Jeff Lange

They already make the parts to badge all of the cars as a Toyota for all of the Scion line. Ordering a few extra Toyota emblems and nameplates (that they already have in production) instead of the Scion ones is a very small change indeed.

iM is already built as the Toyota Auris at the same factory.
FR-S is already built as the Toyota 86 at the same factory.
iA is already built as the Toyota Yaris at the same factory.

It's literally zero extra parts to develop to do this change, all you need to do is stop making a few emblems at the factories.

I would bet that this was in talks for a relatively extended period but that the final decision happened recently.

Jeff

Haven't read the whole thread to see if anyone else had mentioned this, but you do make an important point here. That is that the rest of Scion's lineup also fills important gaps in Toyota's own lineup with equivalent or better cars than are currently available.

• The FR-S is easily the best lightweight 2+2 in the market (it's also the only one.) There are no viable RWD compact sports cars to be had under $50k and the only 2+2 is the Lotus Evora 400.
• The iA is easily the best subcompact sedan in the market and has high volume potential (especially in the rental market). Sold as a Toyota, this could be a huge hit. I mean would you choose a Chevy Sonic or iA at the rental counter, really?
• The iM/Auris bests or equals most base 5 door hatchbacks in the market that Toyota had no product in the US to fill. It's essentially a better equipped Matrix at the same price.

From a North American Toyota executive's perspective, I would be drooling to get all of these cars all in one year. As a dealer same thing. To be a fly on the wall in some of these steering committee meetings would have been very interesting.

[c4lvinnn]

Originally Posted by Summerwolf

When they were originally announcing the car in the 20-22K range 200 HP was awesome. Now that they're 26-27+, lets be real....

When they were announcing? That was what? 6 years ago? Let's be real......

[Who8myrice]

Well it's been confirmed at my work. GM told us that Toyota will keep Im ia Frs. By end of this year

[HunterGreene]

Well, for those of you that were worried about names, this just came across on Motortrend. Preparing for flames in 3...2...1...

NO NAME CHANGES PLANNED

That said, they do say "GT86" will be tested to see how the market likes it.

[gymratter]

Originally Posted by c4lvinnn

When they were announcing? That was what? 6 years ago? Let's be real......

Yup, inflation is a b*tch.

[Summerwolf]

Originally Posted by c4lvinnn

When they were announcing? That was what? 6 years ago? Let's be real......

Yeah, like quoted....originally. They missed the price mark... then the power criticism came after that. You didn't see anyone upset about power when it was a "cheap" car.


It wasn't even an inflation issue... they were aiming low and announcing that and then they missed it.

[Tcoat]

Originally Posted by Summerwolf

I don't honestly think they could have supported two versions. Maybe, judging by the series.blue and release series, but a factory FI version...doubtful.


With what engines Subaru has available, what power bump the "new" model will get won't be big. It isn't like they can do anything unless it is drastic to get some real power. Maybe it is a wash, but at least it would make "more" people happy?

More people here may be happy. More people in general still a wash.

[c4lvinnn]

Originally Posted by Summerwolf

Yeah, like quoted....originally. They missed the price mark... then the power criticism came after that. You didn't see anyone upset about power when it was a "cheap" car.

What?

How can one use the "originally" comment when it was announced 6 years ago to a comparison of today's prices? Do you not know what inflation is?

If you did, the 25-27k mark is pretty spot on to that price level given inflation...

[Dadhawk]

Originally Posted by NyC Zn6

i can see you are all about that Fallout life now.

Yep. <==That's "me" standing on the deck of the U.S.S Constitution in my full T-60 armor. Fallout and Elder Scrolls series have always been a huge timesuck for me. I'm level 53 and haven't even gotten through the "First Act" of the primary quest.

[Summerwolf]

Originally Posted by c4lvinnn

What?

How can one use the "originally" comment when it was announced 6 years ago to a comparison of today's prices? Do you not know what inflation is?

If you did, the 25-27k mark is pretty spot on to that price level given inflation...

No. When they said they were aiming at a 20K pricepoint in 2012 and the car came out in 2013 that would not account for inflation. Obviously inflation and new mandatory features etc account for current pricing and pricing even then.


Simply put, when people thought they were getting a dream car at 20K nobody blinked at 200 HP. When they saw the actual tag, that's when you saw people saying they should get more.

[MisterSheep]

16 pages in one day. Proud of you guys

[NemesisPrime909]

Originally Posted by WingZer0

ok here's a price for a manual FR-S. I believe the 2015 BRZ still has the navi, that might be why it costs more.

isn't Longo on the dealer blacklist for ridiculous markups?


correct me if I'm wrong but aren't they the ones who marked up an FR-S for 32 grand back when the car was first released?

[NyC Zn6]

Originally Posted by Dadhawk

Yep. <==That's "me" standing on the deck of the U.S.S Constitution in my full T-60 armor. Fallout and Elder Scrolls series have always been a huge timesuck for me. I'm level 53 and haven't even gotten through the "First Act" of the primary quest.

Same here Level 55 as of yesterday and halfway through the 2nd act lol.