BRZ and FR-S Sales Numbers Thread

[fatalelement]

At least in Los Angeles, these have quadrupled in popularity this year. I see at least 4 a day driving between 30 minutes and 2 hours in a 50 mile radius from my house. Most of these are not the same twins. There are 4 in my parking area alone. Maybe if you don't live in a big city but in LA these are everywhere.

[mikool]

Originally Posted by fatalelement

At least in Los Angeles, these have quadrupled in popularity this year. I see at least 4 a day driving between 30 minutes and 2 hours in a 50 mile radius from my house. Most of these are not the same twins. There are 4 in my parking area alone. Maybe if you don't live in a big city but in LA these are everywhere.

California is probably where most 86s were sold in NA. I drove from coast to coast in Canada and these are not "popular" at all. I honestly didn't even know about the twins until I Bought one last year in Nov.

[Bergen23]

Originally Posted by strat61caster

They'll all get one when they're $5k assuming enough are made.

I'd be surprised if "production is winding down", you're in a tizzy about a month where 1,500 units were sold, Honda sold less than 1k/month S2000's in 2002, two years later the facelift came out and production continued until 2009. Mazda averaged less than 500 Miata's per month over the last 5 years and they still made a brand new kickass generation.

Toyota's shortest run for a sports car in recent memory was the MR2 which got pulled in North America after 5 years or the MK4 Supra getting pulled after 6 years on the market. It's also worth noting that combined the BRZ and FR-S match the sales of the Scion TC, is that on it's way out too?

The car has only been available for three years. You'll be seeing new 86's on dealership lots for another 2 years at the bare minimum.



There really isn't anything out there that does what the 86 can do, I crammed 3 other people into my car on Friday (along with tools including a full socket set, jack, and jack stands, chairs, and two helmets) and hit the track, the car was out there running hard for nearly 3 hours (two drivers, 9x ~20 minute sessions), put the camber back to street levels, bump the tire pressures back up and drove home getting >30 mpg.

The RX-8 can come close (but that isn't a new car sale) and if FWD is cool with you the hot hatches can also hold up well (and lets be honest having an extra 6 inches of legroom would have been nice for the drive there and back).

I am going to have to budget for two more coilpacks for my next track event though...

Not in a tizzy, just saying how I see it personally. It wouldn't surprise me if production winds down. But I don't see a facelift coming for at least another year. It's still selling well enough at this point that they don't NEED to change it.

Cheers though, I didn't think it through well enough, and a few of your points were "oh shit" moments for me where I didn't think of that stuff.

[Rampage]

Originally Posted by strat61caster

Toyota's shortest run for a sports car in recent memory was the MR2 (Spyder) which got pulled in North America after 5 years or the MK4 Supra getting pulled after 6 years on the market. It's also worth noting that combined the BRZ and FR-S match the sales of the Scion TC, is that on it's way out too?

Hey, don't diss my baby. The Spyder was sold for 6 years in the US, 2000-2005 inclusive. Remember, it went on sale in Japan in 1999 as a 99 and was sold until 2008. So, technically, it was sold for 9 years worldwide. (And it is truly one of the undiscovered performance gems overlooked by most enthusiast).
I will concede that they announced that it would be ending us sales in 2004 which decimated sales in 2005. There were actually still a few 2005 models that sold as late as 2007 in the US.

That being said, the twins have already outsold it by a huge margin in the 4 years they have been on sale. IMO they are not going away or getting a major update until they have been in production at least 6 years.

The drop off in sales is likely due to competing against used versions of itself, changeover to the 16 model year and a new shiny MX-5 invading. Still there are a lot of cars that sell less than 1500 (combined) units a month and they go on and on.

[Tcoat]

Originally Posted by mikool

California is probably where most 86s were sold in NA. I drove from coast to coast in Canada and these are not "popular" at all. I honestly didn't even know about the twins until I Bought one last year in Nov.

Drive the 401 between Kitchener Waterloo and Toronto. You can't look in any direction without seeing one.

[strat61caster]

Originally Posted by Rampage

Hey, don't diss my baby. The Spyder was sold for 6 years in the US, 2000-2005 inclusive. Remember, it went on sale in Japan in 1999 as a 99 and was sold until 2008. So, technically, it was sold for 9 years worldwide. (And it is truly one of the undiscovered performance gems overlooked by most enthusiast).
I will concede that they announced that it would be ending us sales in 2004 which decimated sales in 2005. There were actually still a few 2005 models that sold as late as 2007 in the US.

That being said, the twins have already outsold it by a huge margin in the 4 years they have been on sale. IMO they are not going away or getting a major update until they have been in production at least 6 years.

The drop off in sales is likely due to competing against used versions of itself, changeover to the 16 model year and a new shiny MX-5 invading. Still there are a lot of cars that sell less than 1500 (combined) units a month and they go on and on.

I was actually referring to the 2nd gen MR-2 (hence why I didn't say MR-S) which was sold in America only from '91-'95 despite being in production from '89-'99. This could also apply to the first gen which was on sale only from '85-'89.

But yes on all points you made which are relevant to the discussion.

Nothing surprising here, business as usual imo.

[Tcoat]

Originally Posted by Rampage

I tend to agree with strat. For evidence, I would point to the sales in May of 2012. Supposedly, there were 86 FR-S sold that month. I know for a fact that all the "First 86" were not sold in May 2012. Some sat at dealerships for a couple months before being sold (and titled) to customers. I suspect that the dealers may be considered Toyota/Subaru's customers and these numbers may be based on units delivered to them.

Can't use the release month since they were going to have 86 sold even if the real number was 2 or 1000. There was one person here that said theirs was pushed into a June sales date (even though bought in May) because there were already too many on the sold books. I have a hard time believing there were less than 86 sold across the U.S. On the month of release.

I didn't make up that the numbers are dealer sales.

[mikool]

Originally Posted by Tcoat

Drive the 401 between Kitchener Waterloo and Toronto. You can't look in any direction without seeing one.

I was a tech in that area and I would only see them on 401/400/404 but not as many as you would Z's.

[FRSBRZGT86FAN]

Originally Posted by Spaceywilly

I usually check the sales results every month so I thought I would collect them all in one place. Here are the results so far and I will try to update it each month.


Latest figures and charts by travisb

PHP Code:


Month    BRZ MTD    BRZ YTD    BRZ ALL    FRS MTD    FRS YTD    FRS ALL    TOTAL
May-12   271        271        271        86         86         86         357
Jun-12   818        1089       1089       2684       2770       2770       3859
Jul-12   498        1587       1587       1649       4419       4419       6006
Aug-12   623        2210       2210       1913       6332       6332       8542
Sep-12   508        2718       2718       1133       7465       7465       10183
Oct-12   402        3120       3120       1107       8572       8572       11692
Nov-12   527        3647       3647       1350       9922       9922       13569
Dec-12   497        4144       4144       1495       11417      11417      15561
--------------------------------------------------------------------------------
Jan-13   463        463        4607       1443       1443       12860      17467
Feb-13   420        883        5027       1369       2812       14229      19256
Mar-13   905        1788       5932       1828       4640       16057      21989
Apr-13   812        2600       6744       1629       6269       17686      24430
May-13   679        3279       7423       1937       8206       19623      27046
Jun-13   789        4068       8212       1815       10021      21438      29650
Jul-13   706        4774       8918       1614       11635      23052      31970
Aug-13   868        5642       9786       1902       13537      24954      34740
Sep-13   704        6346       10490      1230       14767      26184      36674
Oct-13   780        7126       11270      1233       16000      27417      38687
Nov-13   756        7882       12026      1298       17298      28715      40741
Dec-13   705        8587       12731      1029       18327      29744      42475
--------------------------------------------------------------------------------
Jan-14   592        592        13323      921        921        30665      43988
Feb-14   617        1209       13940      1040       1961       31705      45645
Mar-14   857        2066       14797      1467       3428       33172      47969
Apr-14   820        2886       15617      1445       4873       34617      50234
May-14   854        3740       16471      1662       6535       36279      52750
Jun-14   557        4297       17028      1128       7663       37407      54435
Jul-14   724        5021       17752      1171       8834       38578      56330
Aug-14   720        5741       18472      1429       10263      40007      58479
Sep-14   506        6247       18978      920        11183      40927      59905 


Is there an updated verison of the total number of sales yet?

[df.dima]

Originally Posted by Tcoat

Drive the 401 between Kitchener Waterloo and Toronto. You can't look in any direction without seeing one.

Every time I go to GTA, either 401/Mississauga or North York area I see at least 1-2, if not more.
On my trip last week, on 403 I saw a blue BRZ speeding pretty damn fast, we were going around 120, but the guy was coming in much faster, until he caught up with a block of cars. No surprised the GTA guys get boned with the insurance rates, they deserve em with that kind of fast driving :P.

In KW, I cross the town South to North for work, I feel like I see plenty for such a small place, figures we have many younger people, who are probably in tech jobs (or in their parents basement ) and they are into these kind of cars, unless they buy the BMWs or Audis . I actually see a lot owners in late 20, mid 30s people who arent all "swag and yo", just regular folks, makes for a pretty nice meets, as few as I've attended over last 3-4 years. For being non-"race car" guy, its nice, not intimidating.

I actually see lesss Zs than twins in our area. They got older and cheaper, but for some reason not as many younger kids get them. They sure do go for the G35 more, cause luxury bro! Some times they just give it the boot and kick my ass as I'm slowly crawling my way, im not mad, after dealing with oil eating VQ35 in both Maximas in the family, I officially sworn off Nissan

[Quentin]

I just read that Ford only moved 10k Focus STs in 2014. They moved less than 5k Fiesta STs. Things aren't so dire here for the twins, IMO.

[Packofcrows]

So in US there's only 60K twins sold approx?

[Quentin]

Originally Posted by Packofcrows

So in US there's only 60K twins sold approx?

That link is sept of 2014. There are another 12k or so since then.

[p1l0t]

Two questions.

1.) Do we have any 2015 data yet for an update?


2.) I read this article from 2012 about how they aren't manufacturing that many but the ones that are have been flying away from the dealers in a couple days. http://wheels.blogs.nytimes.com/2012...ype=blogs&_r=1 I don't know if that is still the case, although I had to drive to Massachusetts to test drive one and it was a 2013 with 60k.. There was another one in a part of Connecticut that was newer but further away than the Mass. dealer but that was it! It was also cheaper to buy a 2016 new from the factory in Series.HyperBlue than this 2015 in CT with some miles on it. Some dealers were telling me they are selling too fast and some were telling me they are selling to too slow so they aren't producing as much.

Either way I don't care I kind of like that it is a rare bird, makes it more interesting. It feels exclusive. I just wonder if Subaru is doing that on purpose or if the demand just really isn't all that high. It does seem like a niche car built for enthusiasts regardless and I'm perfectly happy with that.