BRZ and FR-S Sales Numbers Thread

[DAEMANO]

It's encouraging that sales were hot when they were supposed to be (in the first two model years), and have kept a typical sales slope since then. Overall combined volumes are still quite good. This is especially true when compared to similarly "niche" cars.

2015 YTD USA + Canada
FT86 - 7004
370z - 5081
Miata - 4053

[Mr.Impreza]

I feel like the only reason the sales are good for the FRS/BRZ is because it comes in automatic. That way some non-enthusiast would also be tempted to buy the car compared to like an STI or S2000 which only comes/came in manual.

If it only came in manual...I believe sales would of been less than Miata and very similar to s2000, 370z etc...

[Tcoat]

Originally Posted by Mr.Impreza

I feel like the only reason the sales are good for the FRS/BRZ is because it comes in automatic. That way some non-enthusiast would also be tempted to buy the car compared to like an STI or S2000 which only comes/came in manual.

If it only came in manual...I believe sales would of been less than Miata and very similar to s2000, 370z etc...

100% agree. As much as we on here may not agree there are far more of these cars (almost said "our" cars there Strat) sold to Joe Average than are to the people that frequent forums. That just would not happen if it was MT only.

[Mr.Impreza]

Sales numbers fell drastically for the month of August in both United States and Canadian markets for both BRZ & FRS.

United States Sales Chart


Canadian Sales Chart

[Tcoat]

Not too big a drop year to date but massive against last year.


Begs the same old question though. Did they forecast this drop and build to it or are there piles of unsold cars sitting someplace? If planned not a big deal. If not and there are yards full of them someplace that is a different story.

[strat61caster]

Originally Posted by Mr.Impreza

Sales numbers fell drastically for the month of August in both United States and Canadian markets for both BRZ & FRS.

Originally Posted by Tcoat

Not too big a drop year to date but massive against last year.


Begs the same old question though. Did they forecast this drop and build to it or are there piles of unsold cars sitting someplace? If planned not a big deal. If not and there are yards full of them someplace that is a different story.

It isn't the factory changeover to the '16s causing the drop? You can see where it happened in September last year and even very slightly in the year before that...

[Tcoat]

Originally Posted by strat61caster

It isn't the factory changeover to the '16s causing the drop? You can see where it happened in September last year and even very slightly in the year before that...

Very strong probability. It confuses the issue when we have sales numbers but no idea how many were made. Many of these dips may be deceiving because there were really no cars to be sold.

[why?]

I think there are plenty of automatics out there sitting at lots, the scion dealer near me has 6 of them.

But they should have easily been able to forecast it, it is the fate of every 2 door car that has been sold in the US market for decades.

[Packofcrows]

Originally Posted by why?

I think there are plenty of automatics out there sitting at lots, the scion dealer near me has 6 of them.

But they should have easily been able to forecast it, it is the fate of every 2 door car that has been sold in the US market for decades.

Also in our genetics.

Fat people+2 dr coupe..... hahaha


I doubt thats really significant but I had a chuckle.

I agree though, coupes are bound to drop in sales numbers within 3-4yrs. Same with 2dr trucks. The dealer lots are full of coupes. Funny enough my closest dealer has 7 FRS. 5 manual, one testing auto and one for sale auto. The salesperson I chat with the most claims to sell more autos overall than manuals and some of the manuals he sells get exchanged for auto's. To clarify the manual FRS returns... people buy manual FRS and come back and trade for other car auto. Not always FRS.

[Quentin]

Factory changeover doesn't really have anything to do with it. The models are basically identical. They'd essentially change over on the fly. Forester, Impreza, etc didn't get major model changes, so that wouldn't have stopped the lines any appreciable time. Plus, 2016s have been on lots for a while. The 2015 hit the dealers in June of 2014, for example.

It's pretty simple. We're rolling into the 4th model year of a niche car of which there are loads of lightly used examples out there due to people realizing that they wanted/needed something different. Just the nature of small, RWD sports cars.


Sent from Tandy 400

[dnieves]

Those BRZ sales are abysmal then again factor in Subaru only promotes their 4WD vehicles and aren't sold at every Toyota dealership all over the world. I bet if the BRZ were 4WD, remove Toyota's influence, and the sporty Subaru lineup received a 50 hp increase (to prevent performance overlap) then it'd be Subaru's new darling.

[strat61caster]

Originally Posted by Tcoat

Very strong probability. It confuses the issue when we have sales numbers but no idea how many were made. Many of these dips may be deceiving because there were really no cars to be sold.

I was always under the impression that these numbers are gathered from Toyota as a corporate entity, not the dealers reporting and feeding back to end up on this website, for all we know 600+ of the cars reported for August could be sitting on dealer lots, but Toyota got paid to drop them off so they are 'sold'.

Feel free to correct me if I'm wrong but if so then these numbers would essentially be 'supply line' figures not end sales data.

Then again, looking up the RX-8 on this site shows 1 sold in 2012 so maybe it is true sales as I doubt Mazda shipped one lone unit for January 2012.

[strat61caster]

Originally Posted by dnieves

Those BRZ sales are abysmal then again factor in Subaru only promotes their 4WD vehicles and aren't sold at every Toyota dealership all over the world. I bet if the BRZ were 4WD, remove Toyota's influence, and the sporty Subaru lineup received a 50 hp increase (to prevent performance overlap) then it'd be Subaru's new darling.

Toyota and Subaru have a contract dictating the ratio of cars produced sold as Toyotas and Subarus, while that ratio has floated it's stayed pretty constant at 1:3 in the beginning and 1:2 more recently for the U.S.

You call it abysmal, the businessmen who made the agreement call it "according to plan".

In the UK it was 1:10 in Toyota's favor.

[Quentin]

Originally Posted by dnieves

Those BRZ sales are abysmal then again factor in Subaru only promotes their 4WD vehicles and aren't sold at every Toyota dealership all over the world. I bet if the BRZ were 4WD, remove Toyota's influence, and the sporty Subaru lineup received a 50 hp increase (to prevent performance overlap) then it'd be Subaru's new darling.

It would still have poor sales because it would just be a WRX coupe at the end of the day. The styling would get wrecked by the big nose required by Subaru's symmetric AWD. It would likely cost more than the WRX sedan. It would be 200-300lbs heavier than current. Coupes just don't sell in appreciable numbers unless they have Mustang or Camaro written on the title.


Sent from Tandy 400