What is your DOC fee?

[fistpoint]

Originally Posted by viper_driver

I no longer believe in Scion Pure Pricing....did until this car came out this month. I have seen numerous dealerships in the US where they advertise online for MSRP, then have a 'market adjustment' on the window sticker at the actual stealership.

If they want to make a profit, fine with me. But, according to Scion's website they must sell the car at at MSRP if they advertise it as such. They aren't doing this.

It was never meant to mean you pay MSRP and nothing else. Numerous people across this forum have tried in vein to convince the others to read the fine print listed directly on Scion's own website that clearly states that dealers are free to set their own prices.

Pure Pricing means nothing more than you pay what you see typed on the sticker and on the showroom menu...that's all it ever meant.

It says nothing about paying MSRP. Go check the website again:
http://www.scion.com/buy/pure_price

MSRP is mentioned nowhere.
.
.
.

Originally Posted by whtchocla7e

Me neither.
When I first heard about it, I thought it was meant to help the consumer.
I was a sucker...

It does. Most vehicles in this price range have an approximate markup of around $1400 over invoice. Scion only tacks on $1200. So, it helps people who couldn't negotiate more than $200 off a regular cars MSRP. Only fresh off the boat foreigners pay MSRP without knowing they can haggle...and most of them know better!

Yes, Pure Price is an insult to the consumer and should be renamed Pure Moron Pricing. IMO that is the primary reason Scion is a failing brand. The Japanese can be extremely idiotic sometimes when it comes to business decisions.

[viper_driver]

Originally Posted by fistpoint

It was never meant to mean you pay MSRP and nothing else. Numerous people across this forum have tried in vein to convince the others to read the fine print listed directly on Scion's own website that clearly states that dealers are free to set their own prices.

Pure Pricing means nothing more than you pay what you see typed on the sticker and on the showroom menu...that's all it ever meant.

I get it, but if they advertise it for MSRP and sell it for more that goes against Scion's own written policy.

Go to this website: http://www.scionofsouthflorida.com/New-Inventory.aspx

search for a Scion FR-S. You'll see that they're 'advertising' selling specific cars for MSRP plus std dealer doc fees of a few hundred bucks. They even tack on some silly stuff like accessories you don't want and window tint. But, zero 'market adjustment'.

Then, look at this window sticker from that exact same stealership.

Here's the definition straight from their website:
PURE PRICE - A DEFINITION
Pure Price means that the dealer price you see posted - in an ad, on the dealer's website, or on a menu display board in the dealership - is the price you will pay. This includes vehicles, accessories, and even finance and insurance products.

Now, tell me how this meets pure pricing. I'm not at all saying dealerships must sell for MSRP. What I am saying is they are supposed to sell for their advertised price. That isn't happening. To me, this is an EXACT violation of pure pricing and why I believe it to be Scion's version of the tooth fairy.

I guess in the end I'm in violent agreement with you. What Pure Pricing really means is that any Scion dealer can sell any car for any price they want... Easy.

[whtchocla7e]

^That is their advertised price, lol.

34,595 pure dollars.

[viper_driver]

Scion's definition:

PURE PRICE - A DEFINITION
Pure Price means that the dealer price you see posted - in an ad, on the dealer's website, or on a menu display board in the dealership - is the price you will pay. This includes vehicles, accessories, and even finance and insurance products.

Translated for buyers:

PURE PRICE - A DEFINITION
Pure Price means that the dealer will charge you a price for any car you buy, honestly. Let's call that price a pure price. Pure means 'good' or 'wholesome' based on your past experiences. When you think of Scion, think of those good memories regardless of how high or low that price might be.

[bestwheelbase]

Originally Posted by viper_driver

Go to this website: http://www.scionofsouthflorida.com/New-Inventory.aspx

search for a Scion FR-S. You'll see that they're 'advertising' selling specific cars for MSRP plus std dealer doc fees of a few hundred bucks.

*snip*

Then, look at this window sticker from that exact same stealership.

*snip*

Now, tell me how this meets pure pricing.

It doesn't. Tell Scion corporate about it.

[Dadhawk]

Originally Posted by whtchocla7e

^That is their advertised price, lol.

34,595 pure dollars.

Not if its listed differently on their website, which I believe is what some folks were pointing out. You are correct if in every form of advert for this car they hve it listed for $34,595 they are in compliance with "Pure Pricing".

[fistpoint]

Originally Posted by viper_driver

I get it, but if they advertise it for MSRP and sell it for more that goes against Scion's own written policy.

Go to this website: http://www.scionofsouthflorida.com/New-Inventory.aspx

search for a Scion FR-S. You'll see that they're 'advertising' selling specific cars for MSRP plus std dealer doc fees of a few hundred bucks. They even tack on some silly stuff like accessories you don't want and window tint. But, zero 'market adjustment'.

Then, look at this window sticker from that exact same stealership.

The prices posted are the standard MSRP + port installed options, like Edmunds or KBB would list. That isn't the dealers actually website but rather a South Florida area locater. Yes I know that locater came from within the dealers website, but I think it shows the whole area and not what they actually have in stock, it's what they have access to. I could be mistaken.

The point is moot anyway because even at its best Pure Pricing is a joke and an insult by forcing $1200 over invoice at a minimum.

Pure Price sucks
Those dealers you have locally suck too
.
.
.
edit: LOL! $399 for tint?!? Make sure to drive your new BRZ/FR-S to that dealer after you buy one elsewhere.

[punchdrunkjuice]

$99 doc fee here at O'Brien Toyota Scion in Indy

[viper_driver]

I talked with Scion of America about Pure Pricing this morning. Directly from them, it's up to the dealer Customer Service Manager to enforce pure pricing. They won't do anything about it if a dealer is breaking those rules.

Essentially what he told me was that Pure Pricing really just means the window sticker price cannot be reduced through customer negotiation and it's up to the individual dealer to police itself about pure pricing and make its own interpretation of the pure pricing rules.

[AzFranz]

349.00 for my dealer in Arizona. Of course being military I paid only $30 for registration as opposed to 350. Which is an Arizona law not a dealership thing...they have to abide by it. I know the "other" dealer down the road charges 899 for doc fees because I did compare.

[eriktherod]

Here in NC it ranges quite a bit (and usually can be negotiated down). I have seen anywhere from $299-699. A lot of times if it's high, you can get them to cut it in half (like from $599 to 299$). It depends on the car of course, good luck on these ones!

[clevrname]

499.99 here in VA beach seems to be the norm.

[fistpoint]

Originally Posted by viper_driver

I talked with Scion of America about Pure Pricing this morning. Directly from them, it's up to the dealer Customer Service Manager to enforce pure pricing. They won't do anything about it if a dealer is breaking those rules.

Essentially what he told me was that Pure Pricing really just means the window sticker price cannot be reduced through customer negotiation and it's up to the individual dealer to police itself about pure pricing and make its own interpretation of the pure pricing rules.

Exactly. Which brings us back full circle to the fact that Pure Price is an insult to customers and just simply a fucking ripoff. In fact, it is now having the exact opposite effect that it was built for...because you CANNOT negotiate, all you can do is walk away.

Screw Scion, I still want the car though.