Subaru Announces US Pricing for 2013 BRZ at $25,495

[Snoopyalien24]

Originally Posted by Hanzo

If only I could get a dollar everytime someone post this picture I made lol.

Get used to it bro.. Either watermark it or host it somewhere you can track the visits and views. I'm more or less used to it from other sites using my pics as their sigs, and for their thread's photoshop sections, and even some members here. But, those I have been cool with.

[Dave-ROR]

Originally Posted by Matador

Right with you there.

I'm..........confused. $24k is too much to pay for 200hp when it's a scion, but @ $25k for a Subaru it's cheap... dafuh... ?!?! Yeah it's got Nav.. but the sound system is as good.. sooo...... $1200 for HIDs?

**cue futurama "I don't want to live on this planet" meme**

People who said 24k was too much actually expected the FR-S for 22-23k. IMO 24,200 is fair for the FR-S and 25,500 is fair for the BRZ P.

[Snoopyalien24]

Originally Posted by Spaceywilly

You don't get the auto climate control on the premium, it has the same manual controls as the FR-S

Ohhh right, totally forgot. Thanks for pointing that out.

[Dave-ROR]

Originally Posted by Snoopyalien24

Get used to it bro.. Either watermark it or host it somewhere you can track the visits and views. I'm more or less used to it from other sites using my pics as their sigs, and for their thread's photoshop sections, and even some members here. But, those I have been cool with.

I think there's a difference to use the seat pic like we are using it and taking someones artwork/sig.

[Pat1usmc]

I guess I'm in the minority. $28.2k for a limited 6speed is too much in my opinion. I appreciate everything this car is made for but 200hp and 0-60 times in around 7 seconds is just not enough at that price range anymore. Unfortunately my order is cancelled. I'll see what the STI or convertible bring. Good luck with your cars, enjoy them.

[Matador]

Originally Posted by Snoopyalien24

I think the Premium seats have better materials, and also we can't forget the fact that we can haggle Subi's price. Also getting the better dual-climate HVAC inside, and a nicer looking badge imo. Heated seats, mirrors (tho I think that's only the Limited)

Its totally worth the 1k more

No dual climate for the premium. Have you seen/touched both seats first hand to judge whether it's better material?

Originally Posted by tranzformer

Because Scion seems like the defunct step child that no one really wants but has to accept cause they want to bang the kids mom. I wouldn't mind the Scion, but I prefer the looks of the Subaru over the Scion. I was also able to source pricing sig below MSRP, so it actually will make it much closer to the FRS in pricing. Most likely cheaper insurance as well due to demographics (speculation at this point). The added HIDs, nav, seats, trunk liner, DRL, LED and suspension (prefer BRZ setup over FRS) makes the BRZ a better pick for me.

K. So why doesn't everyone (who are guilty of course) just suck it up and say that they are willing to pay $1300 for a Subaru badge instead of a Scion one? Cause that is what it comes down to, and it's kinda stupid and anti-enthusiast when it comes down to a car that supposed to be all about enthusiast and driving. Note this is coming from a person who hates that this car will be badged Scion in the US.

Originally Posted by Spaceywilly

If you look at it logically like that then the FR-S is a better deal, but subjectively I just think the FR-S interior and headlights are ugly and so to me the BRZ is the better deal. I think the prices are close enough that it just comes down to taste. $1200 isn't much difference if you're financing, so it comes down to which one do you like better.

Right. You like the headlights better. fair enough.

[86fanatic]

Originally Posted by Dave-ROR

Absolutely. For those who are lucky enough to be able to garage our cars, and are willing to maintain them, then leather can last plenty long. It also doesn't stain like cloth. I actually don't care for the leather part, I mostly want the alcantara and heated seats. My back hurts often and heated seats make it feel better.

It's all preference though IMO. If you don't take care of something it will die earlier regardless..

Also depends on where you live I guess. I'm in Phoenix, so even with a garage and covered parking at work, the constant hot, dry air in summer I am fighting a losing battle no matter how well I care for the seats.

[Itgb]

Originally Posted by Dave-ROR

People who said 24k was too much actually expected the FR-S for 22-23k. IMO 24,200 is fair for the FR-S and 25,500 is fair for the BRZ P.

The prices are fine for now, but the problem is actual sale prices 1yr from now... 2014 FR-S $24,200, 2014 BRZ $24,500. When the price difference between the two cars is going to be less than $500 due to price negotiations, VIP pricing, or whatever discount, the FR-S will be overpriced.

[Dave-ROR]

Originally Posted by Matador

K. So why doesn't everyone (who are guilty of course) just suck it up and say that they are willing to pay $1300 for a Subaru badge instead of a Scion one? Cause that is what it comes down to, and it's kinda stupid and anti-enthusiast when it comes down to a car that supposed to be all about enthusiast and driving. Note this is coming from a person who hates that this car will be badged Scion in the US.

I don't think you can say that of many. A few sure, but not all. And the opposite is true, there are posts in the FR-S forum that they will buy the FR-S because "it's a toyota and I have loyalty to them".

For me the cliff notes are:
-Like the BRZ front more
-Want the limited's seats
-Don't give a crap about Nav
-Want the HIDs
-Like the look of the DZCC but functionality wise I don't care.
-Like the keyless entry but like DZCC, it's nice, but I don't consider it an absolute need.
-Even though the spoiler isn't great, I like it better than the plain rear end.

So basically, the only pro of the FR-S for me is the price. The features I want are in the BRZ. The badge never enters the equation.

Also, if you read tranz post that you replied to, in 6-9 months, the BRZ Premium will be mere hundreds more, if not the same price (or less with VIP) than the FR-S. So in the end, many won't pay anything additional for the BRZ Premium.

[Saber_TRD]

Originally Posted by Matador

Right with you there.

I'm..........confused. $24k is too much to pay for 200hp when it's a scion, but @ $25k for a Subaru it's cheap... dafuh... ?!?! Yeah it's got Nav.. but the sound system is as good.. sooo...... $1200 for HIDs?

**cue futurama "I don't want to live on this planet" meme**

The nav, LED HIDs, Fog lights, auto-dimming mirror, push start, dual digital climate control, materials used on the interior. There's plenty more in the BRZ compared to the FR-S that is making people go "WTF?" at the small price difference. I'm sure I've missed things too... oh yeah, heated seats and mirrors, trunk liner, and I'm sure there's more yet.

[Kimsey47]

I think the Subaru price is worth not driving around with the Scion badge on a car... I'd probably be bought/driving a tC if it said Toyota on it. Just can't stomach that Toyota is trying to sell a car with its "roots" with a different badge to the US market... Plus everything in it is practically Subaru so I'll stick with it's true roots. Glad to see the price Subaru placed on it. For a DD I agree that I don't know why you'd get the FR-S. Now, if you're just going to track it I could understand. You don't need the BRZ's extras in that case so why not save a bit of cost there!

[Dave-ROR]

Originally Posted by Itgb

The prices are fine for now, but the problem is actual sale prices 1yr from now... 2014 FR-S $24,200, 2014 BRZ $24,500. When the price difference between the two cars is going to be less than $500 due to price negotiations, VIP pricing, or whatever discount, the FR-S will be overpriced.

Only if you compare it to a BRZ Premium. The car itself is still worth a MSRP of 24,200.

That's probably the only Scion specific thing that keeps me from the FR-S also, the pure price/msrp stuff. I like haggling.

[blu_]

Originally Posted by Matador

K. So why doesn't everyone (who are guilty of course) just suck it up and say that they are willing to pay $1300 for a Subaru badge instead of a Scion one? Cause that is what it comes down to, and it's kinda stupid and anti-enthusiast when it comes down to a car that supposed to be all about enthusiast and driving. Note this is coming from a person who hates that this car will be badged Scion in the US.

Well part of the reason people are saying the Scion is too much, is because the price point for the Scion for the equipment you get is a bit higher than that of the Subaru. Meaning that if Scion sold all three trim levels the premium would actually be a bit more on the Scion than the Subaru. So actually Scion owners are paying for a Scion badge, unless they just ordered the FRS for the fact that it is cheapest

I ordered the ltd because I currently have a Subaru, so my trade in will be better, and wanted the nicer interior. I'm fine with paying more for that and am not going to be losing sleep over the fact that a bunch of Scion owners are driving basically the same car for 3k cheaper. That's just how trim levels work.

[Saber_TRD]

Originally Posted by Dave-ROR

I don't think you can say that of many. A few sure, but not all. And the opposite is true, there are posts in the FR-S forum that they will buy the FR-S because "it's a toyota and I have loyalty to them".

For me the cliff notes are:
-Like the BRZ front more
-Want the limited's seats
-Don't give a crap about Nav
-Want the HIDs
-Like the look of the DZCC but functionality wise I don't care.
-Like the keyless entry but like DZCC, it's nice, but I don't consider it an absolute need.
-Even though the spoiler isn't great, I like it better than the plain rear end.

So basically, the only pro of the FR-S for me is the price. The features I want are in the BRZ. The badge never enters the equation.

Also, if you read tranz post that you replied to, in 6-9 months, the BRZ Premium will be mere hundreds more, if not the same price (or less with VIP) than the FR-S. So in the end, many won't pay anything additional for the BRZ Premium.

Then you get people like me, who won't buy it as a Scion because I have loyalty to Toyota. Scion =/= Toyota to me, yes Toyota is the parent company, but Scion is not Toyota.

Edit: I won't go for the Subaru either.