BRZ and FR-S Sales Numbers Thread

[DarkSunrise]

March 2014 numbers released. Both the FR-S and BRZ had good months.

FR-S: 1,464 units sold
BRZ: 857 units sold

http://pressroom.scion.com/releases/...ales+chart.htm
http://media.subaru.com/pressrelease...est-month-ever

[jlugo711]

Is it bad that I get upset because the twins had a good month?

[vh_supra26]

Its great to see sales of the FR-S up

[travisb]

Just for fun I compared sales of the Subaru BRZ to other new vehicles sold in the US during the year 2013.

1 BRZ for every 1814.62 vehicle sold in the US during 2013
1 BRZ for every 49.46 Subaru
1 BRZ for every 7.96 Scion
1 BRZ for every 2.13 FR-S

1 BRZ for every 220.55 Toyota
1 BRZ for every 47.57 Toyota Camry
1 BRZ for every 158.36 Honda
1 BRZ for every 42.7 Honda Accord

1 BRZ for every 9.38 Chevrolet Camaro
1 BRZ for every 8.99 Ford Mustang
1 BRZ for every 2.01 Chevrolet Corvette
1 BRZ for every 1.22 Porsche 911

1 BRZ for every 88.9 Ford F-Series
1 BRZ for every 27.32 Ford Focus
1 BRZ for every 18.11 Jeep Wrangler
1 BRZ for every 9.71 Dodge Dart
1 BRZ for every 8.95 Subaru Imprezza
1 BRZ for every 4.17 Fiat 500
1 BRZ for every 2.69 Chevrlot Volt
1 BRZ for every 2.63 Nissan Leaf

1 BRZ for every 0.23 Ferrari
1 BRZ for every 0.06 Lamborghini

[jdrxb9]

Originally Posted by DarkSunrise

March 2014 numbers released. Both the FR-S and BRZ had good months.

FR-S: 1,464 units sold
BRZ: 857 units sold

I'm not sure year-on-year declines for both the BRZ (not too bad at -5%) and FR-S (-20%) would be considered good.

OTOH, I just noticed total US sales of the twins is now greater than '09+ calendar year US sales of the 370Z (which may include some 350Z's as well).
http://www.goodcarbadcar.net/2011/01...s-figures.html

Twins: 47,969
370Z: 46,293

Pretty remarkable considering <2 full years vs ~5 years.

[DarkSunrise]

Originally Posted by jdrxb9

I'm not sure year-on-year declines for both the BRZ (not too bad at -5%) and FR-S (-20%) would be considered good.

I probably started out with a different set of expectation than most since this is a niche sports car with limited practicality. If you look at the NC Miata, sales declined in each year following the first full year of sales. Same for the 370z. Those recent sports cars are probably more accurate comps than using traditional passenger cars or minivans.

If Toyota/Subaru expected sales to remain steady or increase in year-on-year monthly comparisons after the first year, I'd say that was an unrealistic expectation.

[regal]

Originally Posted by DarkSunrise

If Toyota/Subaru expected sales to remain steady or increase in year-on-year monthly comparisons after the first year, I'd say that was an unrealistic expectation.

I'd also say that it would be an unrealistic expectation for Toyota to keep selling a car if it isn't profitable. Hope that's not the case here.

[vh_supra26]

I can't wait to see April's sales numbers next week.

[Colominicano]

what are the sale numbers for 10 Series and Monogram so far?

[MokSpeed]

Originally Posted by Colominicano

what are the sale numbers for 10 Series and Monogram so far?

I wouldn't think they're that great. Seeing as there are still plenty of 10 Series sitting at dealerships and the monograms just released. It seems Toyota/Subaru plan on releasing many different "limited edition" versions of the FR-S/BRZ in the future such as the upcoming RS. I was tempted to pick up a monogram instead of a base FR-S myself, but with a sticker price difference of nearly $4,000 when it's all said and done I opted not to. You can do a whole lot with $4,000 in aftermarket mods and cater them to what you want/need.

[strat61caster]

Originally Posted by Colominicano

what are the sale numbers for 10 Series and Monogram so far?

I believe these numbers are the total of cars that dealerships have purchased to sell, this does not account for cars sitting on the lot for months not selling, for that you would have to take inventory of every dealership that's received an FRS/BRZ, the people posting these numbers have no idea what sells faster when it's actually on the lot, they only know what the dealerships communicate to them and what they actually order which is reflected in these numbers.

Hell it's possible to have every car out of 1467 FRS from March still sitting on the lots unsold, it doesn't change Toyobaru's numbers. As such I believe every 10 series and Monogram has been accounted for in these numbers already as they are all either sold or sitting on lots at this point.

[Colominicano]

hopefully i can get this issue with my association sorted out soon cause im so ready to buy one. i was thinking about the monogram since its exactly how i want the car off the lot, but you do bring up a very good point @MokSpeed . My friend just told me a horror story about how his friend's car got stolen easily because of the push to start, so im leaning more towards a base now lol.

[CruiseZen]

I've been wondering about how the Monogram series was selling. I just checked out the numbers on Cars.com to see how many were still for sale in the US. Here's what I found (4/29/2014):

516 new Monograms are currently listed for sale.

The breakdown for transmission types is:
281 automatic transmission
235 manual transmission

Breakdown by color:
112 Firestorm
78 Raven
64 Whiteout
52 Asphalt
50 Ultramarine
160 color not listed

[rice_classic]

April:

FRS: 1445 USA (slightly down from April 2013)
BRZ: 820 USA (slightly up from April 2013)

We are on Year #3 and the FRS has taken a slight dip year over year but still look pretty good.