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Old 04-10-2014, 12:30 AM   #43
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Hate the new FRS "epic" commercial, just sums up what's wrong with Scion and Scion marketing in one 30 second ad. It's frankly a bit embarrassing, they really have no idea what they're doing.
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Old 04-10-2014, 08:32 AM   #44
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Hate the new FRS "epic" commercial, just sums up what's wrong with Scion and Scion marketing in one 30 second ad. It's frankly a bit embarrassing, they really have no idea what they're doing.








Scion is a lot more the moderate income middle age male's brand than to the well off youth. Being a middle aged male I always thought of Scion as the a step up over plain Toyota. I guess because all their models were built in Japan based on proven non domestic platforms with incredible reliability and designed by Japan for Japan.


I bet the little Italian shit box sells to the younger affluent ? A 20 something (Gen Y?) showed me a picture of his Fiat the other day said he loves it but its at the dealer for a new engine something about a massive recall for bad piston rings, he didn't care loves the car 'cause of the adds.
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Old 04-10-2014, 03:53 PM   #45
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What is up with that ad? Doesn't Scion know the tC was voted in the top 10 biggest poser cars?
The FR-S on the other hand is an outstanding sports car?
They used the wrong car in the ad.
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Old 04-10-2014, 06:09 PM   #46
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I bet the little Italian shit box sells to the younger affluent ? A 20 something (Gen Y?) showed me a picture of his Fiat the other day said he loves it but its at the dealer for a new engine something about a massive recall for bad piston rings, he didn't care loves the car 'cause of the adds.
Fix
It
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Old 04-10-2014, 06:12 PM   #47
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Idk which is worse: this or James & Jeremy from Top Gear filming commercials
Lol I thought the Same thing
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Old 04-11-2014, 10:05 AM   #48
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Pretty much.

THIS is how you sell the car to motoring enthusiasts.

i like that

but how many people are car enthusiasts

the op commercial is cheesy for sure, but it seems to be targeted to everyone that doesn't care how the car drives which is probably 90% of the population
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Old 04-11-2014, 10:07 AM   #49
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i don't have cable, so i don't get to see commercials

are the frs adds common?......are they even airing them on tv?

around here people still don't seem to be familiar with the scion, let alone with the frs
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Old 04-11-2014, 11:08 AM   #50
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I've been seeing them once or twice a night on mainstream networks during prime time. Odd b/c there hasn't been another commercial (that I know of) since the original launch commercial.
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Old 04-11-2014, 11:32 AM   #51
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I bet the little Italian shit box sells to the younger affluent ?
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Fix
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Some people like 'em, shitbox might be an exaggeration.
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Old 04-11-2014, 11:46 AM   #52
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I think their going for the younger crowd. I found this one online....
[ame="https://www.youtube.com/watch?v=TwUtDFaj5h8"]New Scion FRS Commercial 2014 - YouTube[/ame]
They got dubstep going again. This one seems pretty cool, and I can't lie, I do like the song. But I laughed at the commercial, and I do kinda have that feeling whenever I pull into a parking lot. But still, that's something that needs to be experienced, not advertised lol.
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Old 04-11-2014, 11:54 AM   #53
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I think their going for the younger crowd. I found this one online....

They got dubstep going again. This one seems pretty cool, and I can't lie, I do like the song. But I laughed at the commercial, and I do kinda have that feeling whenever I pull into a parking lot. But still, that's something that needs to be experienced, not advertised lol.

Video coulda stopped at 0:40s and woulda been ten times better.


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Old 04-11-2014, 12:00 PM   #54
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^^^^
Good point. I honestly zoned out and just listened to the song after 0:40s.
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Old 04-11-2014, 12:36 PM   #55
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^^^^
Good point. I honestly zoned out and just listened to the song after 0:40s.
same

i like the song

after a while it was just flashing stuff on the screen for me
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Old 04-11-2014, 12:51 PM   #56
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You saw flashing stuff? I was gone lol.
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