8 Car Brands Falling Behind.....Scion on the list

[thill]

Originally Posted by regal

The Toyota brand in the US market means ultimate reliability and initial quality, their entire business model is built on that. People who buy Toyotas want no fuss and many expect 200k+ trouble-free miles.

The FR-S single handedly trashed Scion's JD power ratings, sent Scion to last place. This car has had so many dealer visits that corporate requires a photo-documented report approval prior to any non TSB warranty work, unheard of with a Toyota who's brand produce the most trouble-free powertrains available domestically.

I would be surprised if Toyota puts their name on this car in the US. More likely they will wrap up the joint venture in the Scion write-off and the BRZ will remain. They are even poised to sell Scion distribution to the ever growing SOA (basically selling dealerships.)

Then Subaru can do their own thing and drop their Toyota-free FA20T in the BRZ without much of a price increase. Which is good for us.

Scion is Toyota's Saturn. FR-S is a bit like Scion's Sky.

As always the above is pure speculation,

And yet Consumer Reports still picked the FR-S and BRZ as the top sports car pick in 2013...

The FR-S and BRZ continue to sell like hotcakes...

[regal]

Originally Posted by WolfpackS2k

Quoted from article; I don't understand this statement. The FR-S is Scion's best selling car - over 25k units a year. Did they expect it to sell more? Seems like a huge sales success IMO.

Oh wait, they meant they thought the FR-S would boost the entire line's image. Well that's just dumb.

Toyota sells that many Corollas in a month. The could sell the rights of this car to Subaru and not lose a penny or blink an eye.

It was supposed to help their image, I am sure they are debating what it is doing to their image and many of Tada's decisions every week in corp meetings.

[thill]

Originally Posted by regal

Toyota sells that many Corollas in a month. The could sell the rights of this car to Subaru and not lose a penny or blink an eye.

It was supposed to help their image, I am sure they are debating what it is doing to their image and many of Tada's decisions every week in corp meetings.

For the love of God, please sell your FR-S and buy a Camry!!!

[userjack6880]

Non-enthusiasts are a strange breed from my perspective, and clearly I'm not the only one that feels this way. I've never understood how wrastlin' fans pick their favorite wrastler, how rap fans determine what's a good rap song and what isn't, and how people that don't care or know anything about cars pick from the huge amount of choices out there. Likewise, I'm sure there are plenty of people out there that are puzzled at how I pick my favorite BMX rider, how I determine what's a good death metal song and not, and why in the world I think tossing my comfy FR-S seat for an unpadded carbon fiber one is a spectacular idea.

Sooo true.

It's funny how my car choices evolved when the new job was impending. I had a budget of around $25k. I wanted something smaller and more fuel efficient than my old Sable. First, I looked at a fully-loaded Sentra. Granted, they're a great commuter car. All the amenities you could want in a car you drive too and from work, and fairly fine for road trips. But there's no fun. At all. The CVT drones, and you get more of the same noise the faster you go. So, I considered its closest competitor, the Civic. Bit more fun, more tech, and a manual is totally an option. Meh. The tC was a close as well, and a 10-series tC wasn't too bad and fit the budget.

Then a buddy of mine chimed in and said "BRZ/FR-S LOL". I had forgotten (*gasp*) about the car. Spent a whole month looking over it, and the only thing it didn't offer me was passenger space. Paid a bit above the budget, got a good financing plan, and drove off the lot with my baby. Been grinning ever-since.

If I wasn't a car enthusiast, I would have probably stopped at the Sentra. It was the *most* sensible out of the bunch. Best gas mileage, most comfort (leather breathes, yo, and it wasn't black), and best value in those regards. Plus, I get a factory discount (yay Nissan partnerships). But... man. I couldn't settle on it.

[thill]

Originally Posted by WolfpackS2k

Quoted from article; I don't understand this statement. The FR-S is Scion's best selling car - over 25k units a year. Did they expect it to sell more? Seems like a huge sales success IMO.

Oh wait, they meant they thought the FR-S would boost the entire line's image. Well that's just dumb.

Yahoo Finance needs to do better analysis.

Sales:
2009:  57,961
2010: 45,678
2011: 49,271
2012: 73,505

Sales are the highest since 2009.. FR-S has everything to do with that.

[WolfpackS2k]

Originally Posted by Suberman

http://www.goodcarbadcar.net/2012/10...sa-canada.html

????

Yahoo Finance sounds like an oxymoron.

Scion sales have never before reached these levels.

The FRS has added about 1/3 to the brand's sales.

In Canada the scion brand is sold out of Toyota dealerships.

What? In your own link the 3rd chart down proves that false. Scion's 2012 sales were less than half of what they were in the mid to late 2000's. 2012's sales were up about 25k over 2011, and the FR-S is pretty much responsible for that bump. Otherwise the line up is dying. Take away the FR-S and Scion as a brand is down to 30% of the output they previously were.

[regal]

Originally Posted by thill

For the love of God, please sell your FR-S and buy a Camry!!!

I wouldn't drive a Camry if it was given to me. I love my FRS but there are tough realities this car faces. It really fits the Subaru market better than a Toyota market. and with Scion its Saturn Sky deja vu .

[thill]

Originally Posted by WolfpackS2k

What? In your own link the 3rd chart down proves that false. Scion's 2012 sales were less than half of what they were in the mid to late 2000's. 2012's sales were up about 25k over 2011, and the FR-S is pretty much responsible for that bump. Otherwise the line up is dying. Take away the FR-S and Scion as a brand is down to 30% of the output they previously were.

I don't see Toyota getting rid of Scion completely, but I do see them scaling them back to about half the dealerships they have now.

Scion still attracts the youngest demographic of any car manufacturer. Something Toyota desperately needs, but clearly Scion needs to improve their lineup. Outside of the FR-S (and maybe the TC) they have nada.

[Anthony]

Here's my idea...

Scion FR-S - Keep
Scion TC - Do away
Scion XB - Do away
Scion XD - Do away
Scion IQ - Do away
Scion MR2 - Add
Scion Supra - Add
Scion Someotherlegitimatesportscar - Add

Obviously people are starving for affordable actual-sports cars. Just a thought...

[WolfpackS2k]

Originally Posted by thill

I don't see Toyota getting rid of Scion completely, but I do see them scaling them back to about half the dealerships they have now.

Scion still attracts the youngest demographic of any car manufacturer. Something Toyota desperately needs, but clearly Scion needs to improve their lineup. Outside of the FR-S (and maybe the TC) they have nada.

It's not difficult to make that statement when they've already announced doing just that.

[WolfpackS2k]

Originally Posted by Anthony

Here's my idea...

Scion FR-S - Keep
Scion TC - Do away
Scion XB - Do away
Scion XD - Do away
Scion IQ - Do away
Scion MR2 - Add
Scion Supra - Add
Scion Someotherlegitimatesportscar - Add

Obviously people are starving for affordable actual-sports cars. Just a thought...

Yeah they should make Scion a full line up of sports cars. Like Porsche (pre VW involvement) just less expensive

baby FR-S
FR-S
supercharged FR-S
RWD sedan based off FR-S platform
Supra (or cheaper version of Supra if it's branded Toyota)
RWD sedan based off Supra

cha-ching!

[regal]

Originally Posted by WolfpackS2k

It's not difficult to make that statement when they've already announced doing just that.

Saturn closed doors at a volume around 200k per year, the Scion brand has to be losing money. A single typical USA auto plant cranks out 250k cars a year to put into perspective how low Scion's volumes are.

[Anthony]

Originally Posted by WolfpackS2k

Yeah they should make Scion a full line up of sports cars. Like Porsche (pre VW involvement) just less expensive

Yep.

Toyota: reliable family cars
Lexus: reliable luxury cars
Scion: BADASS SHIT

[thill]

Originally Posted by regal

I wouldn't drive a Camry if it was given to me. I love my FRS but there are tough realities this car faces. It really fits the Subaru market better than a Toyota market. and with Scion its Saturn Sky deja vu .

Most of your statements are BS. The FT86 has received nothing but praise across the globe. Toyota desperately needed to inject passion and enthusiasm back in their lineup and Tada completely pulled it off with the FT86. Your snide remarks about him are tiring, ridiculous, and unfounded. Sales are as strong as ever for these cars and, as I mentioned, Consumer Reports rates it a top pick and they certainly consider reliability when making those selections.

90% of the things you have to say about this car are condescending and negative. You need to sell it. You clearly don't love your car. The reality, for me, is that it has been a rock since the day I drove it off the lot. It is everything I expected it to be and, if your main priority was a bullet proof car you probably should not have bought the first model year of a brand new platform.

It is just a car. If it makes you this bitter sell it and get something different.