BOYCOTT Scion's FIRST 86 Sign-Up List

[mines13]

Well the price speculation does help hype up the car. This kind of thing is great for a product that is reviewing so well in the various automotive publications. The fact of the matter is, once we know the price, 99% of the excitement and anticipation will be gone. Kinda like now that the Abarth pricing has been released ($22K base BTW, fair I think for that car.) it takes a bit of the spark out of it, not much left to be excited about. We know the FRS/BRZ will be very good. How good and at what price is all we really have left.

[statuskuo]

Everything else aside....I was wondering if anyone is going to sign up because I'm just curious as to the packaging + price! If anyone is doing it regardless plus keep the community informed of the details

[Quentin]

Originally Posted by mines13

If one is sweating a $500 (possibly) swing on the retail price, they can't afford it and have no business purchasing the car. We can speculate till we are blue in the face, and once the figures are released, no matter how fair the price, some will still complain.

Great post! I can't imagine them using the first86 as a benchmark for setting the price anyway because there is zero contractual obligation when you sign up. You'd have to figure that 20%, or less, of the people that sign up are honestly, truly in the position to buy this car at all, much less at their proposed timing. With the period only open 8 hrs and 6 minutes, you're further reducing the number of people that would actually, potentially buy the car. Basically, the only people signing up are the folks that have obsessively followed the car from day one and more often than not, those people aren't in the position to buy the car. It is noise data. They'd be insane to set the price based on noise data instead of the actual market research they've surely already done.

[Dave-ROR]

Originally Posted by Quentin

Great post! I can't imagine them using the first86 as a benchmark for setting the price anyway because there is zero contractual obligation when you sign up. You'd have to figure that 20%, or less, of the people that sign up are honestly, truly in the position to buy this car at all, much less at their proposed timing. With the period only open 8 hrs and 6 minutes, you're further reducing the number of people that would actually, potentially buy the car. Basically, the only people signing up are the folks that have obsessively followed the car from day one and more often than not, those people aren't in the position to buy the car. It is noise data. They'd be insane to set the price based on noise data instead of the actual market research they've surely already done.

Take your logic out of here!!!

(oh and I agree)

[miata]

It doesn't even say how much sooner than the public the 86 winners will receive the car.
A week? One day? One hour? One minute?

[mines13]

Originally Posted by Quentin

Great post! I can't imagine them using the first86 as a benchmark for setting the price anyway because there is zero contractual obligation when you sign up. You'd have to figure that 20%, or less, of the people that sign up are honestly, truly in the position to buy this car at all, much less at their proposed timing. With the period only open 8 hrs and 6 minutes, you're further reducing the number of people that would actually, potentially buy the car. Basically, the only people signing up are the folks that have obsessively followed the car from day one and more often than not, those people aren't in the position to buy the car. It is noise data. They'd be insane to set the price based on noise data instead of the actual market research they've surely already done.

Yes and Yes.

[chessplaya2010]

anyone who wants to sign up should... but in any case...any coders out there..... ? we should be setting up crawlers/bots once the form is up on their site... because this is an unfair way for scion to utilize a marketing strategy scheme to figure out initial demand... we shouldn't just rely on those 16 years olds that will be submiting multiple requests... (i hope the form has some prevention logic against that)... again any coders out there ? we got 8 hrs 6 min to have bots submit bogus requests....

On a side note i believe Scion already has several DBs w/ our information, i know i have signed up on several sites for updates on this vehicle... maybe that should play a role on who will get picked.... just my 2cents....

[mines13]

Originally Posted by chessplaya2010

anyone who wants to sign up should... but in any case...any coders out there..... ? we should be setting up crawlers/bots once the form is up on their site... because this is an unfair way for scion to utilize a marketing strategy scheme to figure out initial demand... we shouldn't just rely on those 16 years olds that will be submiting multiple requests... (i hope the form has some prevention logic against that)... again any coders out there ? we got 8 hrs 6 min to have bots submit bogus requests....

On a side note i believe Scion already has several DBs w/ our information, i know i have signed up on several sites for updates on this vehicle... maybe that should play a role on who will get picked.... just my 2cents....

Let the game play out organically.

[GT-86]

some of you are making this too difficult. you don't need a harvard or wharton mba to figure out what they're doing to with this site. i'm not familiar with your scion brand but from what ive read in the past they've always tried new ways to market their brand either through music, art, car clubs, etc. . this is just another way for them to build buzz on the car but moreso the brand.


and yes, they already know how much they want to sell the car for but know this. your scion brand is not the manufacturer but a u.s. distributer, they will be buying the car from the manufacturer which is toyota motor corp. in japan. while they may seem like the same entitiy they are not. you have scion motor sales usa which will be the one who will negotiate the price with manufacturing in japan. pray that whoever will be negotitiating (scion distributor) gets a good price because in turn they will sell it to your local dealers for a profit. example: scion may end up buying the car for $21k if they sign up for 500k units over 5 years. then they will sell it to the dealer for $23k but the dealer needs to make a profit so you end up buying it for $24k.


auto manufacturing, distribution, sales "is not and is" like selling other products (eg:phones, tv). automakers have countless shows and special screenings to gauge interest. when they unveiled the FT86 concept back in 09 at tokyo auto show (i think) was the beginning. if there was no global interest then the car doesn't get produced simple as that. unlike other products that get unveiled at shows (eg: phones, tv) they will be produced regardless if there's buzz or not.


i wish we had this promo of first86 because i'd like to have the chance to own the car sooner than later...

[Re_Invention]

Originally Posted by Dave-ROR

Here's my opinion on the pricing and option lists that everyone wants, and my feel on the reasoning so many feel strongly about it...

Originally Posted by Quentin

... I can't imagine them using the first86 as a benchmark for setting the price anyway because there is zero contractual obligation..

Spot on and I completely agree with the unreasonably low price predictions on this forum.

[Dave-ROR]

Originally Posted by GT-86

and yes, they already know how much they want to sell the car for but know this. your scion brand is not the manufacturer but a u.s. distributer, they will be buying the car from the manufacturer which is toyota motor corp. in japan. while they may seem like the same entitiy they are not. you have scion motor sales usa which will be the one who will negotiate the price with manufacturing in japan. pray that whoever will be negotitiating (scion distributor) gets a good price because in turn they will sell it to your local dealers for a profit. example: scion may end up buying the car for $21k if they sign up for 500k units over 5 years. then they will sell it to the dealer for $23k but the dealer needs to make a profit so you end up buying it for $24k.

Scion is a brand of tms. They aren't a "U.S. Distributor". They follow the same concept as Lexus just on the opposite end if the price spectrum. The only reason IMO that Toyota is selling it as a scion is too try to keep the scion brand viable.

You should have left it at "I'm not familiar with your scion brand".

[switchlanez]

Originally Posted by Quentin

Great post! I can't imagine them using the first86 as a benchmark for setting the price anyway because there is zero contractual obligation when you sign up. You'd have to figure that 20%, or less, of the people that sign up are honestly, truly in the position to buy this car at all, much less at their proposed timing. With the period only open 8 hrs and 6 minutes, you're further reducing the number of people that would actually, potentially buy the car. Basically, the only people signing up are the folks that have obsessively followed the car from day one and more often than not, those people aren't in the position to buy the car. It is noise data. They'd be insane to set the price based on noise data instead of the actual market research they've surely already done.

8 hours and 6 minutes is sufficient time to capture necessary data on the ones dying to jump who have been closely following this car. If you set a sign-up window that's too long, people won't jump on it. They'll get lazy and forget. And I never said it's a total benchmark. I said it's just one indicator that may influence MSRP (not a holistic model).

Good post though. What data would the "actual market research" be based on? Because a couple off the top of my head could be 1) forum usage statistics and 2) Scion mailing lists but those numbers don't represent consumers taking more advanced steps towards buying as much as First 86 or deposited waitlist data. They would represent noisier "noise data" than First 86.

Yes, there's zero contractual obligation but how else can Scion zero in on buyers without haggling the consumers to make an upfront commitment? Because doing that will just turn them away. Again, this is a crafty scheme. It's the closest you can get the consumers to commit; make them commit psychologically (not in writing) but in a very formal manner. Now you got yourself better data.

[ELWONO]

Every dealer will have at least one display model weeks before they will be released for people to test drive. The cars are going to drive the same. Both manufactures have good resale values. So it basically comes down to color availability and minor looks.I personally like the Scion better, one reason besides the looks is there are more Toyota/Scion dealers then Subaru dealers. I don't know how many of you have dealt with a crappy car dealer and decided to use another one and if I bought the Subaru it would be harder to do.

This first 86 is just an awesome opportunity to be the first in your area to own and drive one and also get a low VIN. If you are not prepared to spend 23k-28k you should go buy an IQ not FR-S. I could use the three week head start on getting started on my customization project.

[viper_driver]

4000 hits on this thread in just a couple days. I'd say this marketing idea works.