BRZ TV Commercial - Toyota GR86, 86, FR-S and Subaru BRZ Forum & Owners Community

ashtray · 07-16-2012, 10:39 PM

So I have seen two different FRS commercials on TV, but none yet for the BRZ. (yes, I've seen all the ones posted online.). Then it occurred to me - Subaru doesn't need to advertise yet! These things are selling like hot cakes.

Still would be nice to a BRZ commercial on TV.

StevenEngage · 07-16-2012, 10:56 PM

Seems almost like Subaru has not started really pushing the car yet, maybe because of the low allocation they have currently. Us enthusiasts will wait for a car but the average buyer that saw the commercial and goes in to buy one would just walk away if they were told they will have to wait for damn near a year (or longer), It would probably cause them more trouble to run commercials right now, I bet once the initial surge from enthusiasts stops and they can actually stock the cars on a lot they will begin an advertising campaign

DeepHunta · 07-17-2012, 01:40 AM

SoA doesn't have any commercials, but I thought Subaru of Canada had one or was that internet ad too.... You know, the "Scorched BRZ" one.

Me likey that one.

[ame="http://www.youtube.com/watch?v=0jmVHaEjT8A"]Scorched: 2013 Subaru BRZ - YouTube[/ame]

ashtray · 07-17-2012, 10:55 AM

Yeah, Subaru has a few that are really good - they just don't seem to be on TV here (yet). But good point made - if they did advertise, they'd just get people who never heard of the car stopping by dealers expecting to test drive/buy one that same day.

neutron256 · 07-17-2012, 11:44 AM

Subaru probably won't put out a BRZ TV ad here. When was the last time you saw an ad for a WRX? The people who are going to buy these smaller production cars already know about them, you don't need to advertise in mass media.

industrial · 07-17-2012, 12:46 PM

Quote:

Originally Posted by neutron256

Subaru probably won't put out a BRZ TV ad here. When was the last time you saw an ad for a WRX? The people who are going to buy these smaller production cars already know about them, you don't need to advertise in mass media.

Well that isn't exactly right. When the WRX first came over, it had awesome commercials.

[ame="http://www.youtube.com/watch?v=i7xFJ8yefRA&feature=relmfu"]WRX 2002 commercial #2 - YouTube[/ame]

The WRX was a pretty hot car back then too. Dealers were doing the mark up thing. I had to drive past around 20 subaru dealerships to find one for MSRP.

switchlanez · 07-17-2012, 12:58 PM

Canada would benefit more from a commercial like the "Scorched BRZ" one because it snows more up there where demand for a RWD sports car might be weak. Much like our New England states where BRZs are just sitting on dealer lots.

ashtray · 07-17-2012, 03:15 PM

^^^I remember that WRX commercial. It was the reason I didn't buy one in 2002! When they morphed it into the rectangular headlight rally car, THAT was the body style I wanted. Took me until March 2003 for the bugeye to grow on me and I bought one (still have it) - then the redesigned '04 model came out a month later!

07-16-2012, 10:39 PM	#1
ashtray As Seen On The Internet Join Date: Apr 2011 Drives: 2003 WRX, 2013 BRZ, 442 Location: SoCal Posts: 852 Thanks: 23 Thanked 251 Times in 159 Posts Mentioned: 1 Post(s) Tagged: 2 Thread(s)	BRZ TV Commercial So I have seen two different FRS commercials on TV, but none yet for the BRZ. (yes, I've seen all the ones posted online.). Then it occurred to me - Subaru doesn't need to advertise yet! These things are selling like hot cakes. Still would be nice to a BRZ commercial on TV.

07-17-2012, 01:40 AM	#3
DeepHunta Senior Member Join Date: Mar 2012 Drives: '05 Outback Wgn, '05 Lotus Elise Location: WA Posts: 543 Thanks: 21 Thanked 99 Times in 67 Posts Mentioned: 11 Post(s) Tagged: 0 Thread(s)	SoA doesn't have any commercials, but I thought Subaru of Canada had one or was that internet ad too.... You know, the "Scorched BRZ" one. Me likey that one. [ame="http://www.youtube.com/watch?v=0jmVHaEjT8A"]Scorched: 2013 Subaru BRZ - YouTube[/ame] __________________ Proud ex-owner of GBS 6MT BRZ Limited. Pre-ordered on Feb-29-2012, got VIN on 5/19 with ETA 6/6, arrived early on 6/2, but still didn't pick it up until Jun-6-2012. Recently sold the Buuurz as of 4/21/2014

07-17-2012, 12:58 PM	#7
switchlanez Glorious BRZ Master Race Join Date: Apr 2011 Drives: Subaru Libird Location: Race Wars Posts: 3,645 Thanks: 1,050 Thanked 2,719 Times in 1,079 Posts Mentioned: 110 Post(s) Tagged: 0 Thread(s)	Canada would benefit more from a commercial like the "Scorched BRZ" one because it snows more up there where demand for a RWD sports car might be weak. Much like our New England states where BRZs are just sitting on dealer lots. __________________ << BUILD THREAD >>

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07-16-2012, 10:56 PM	#2
StevenEngage Senior Member Join Date: Jun 2012 Drives: 1995 Nissan Sentra Location: Modesto, ca Posts: 104 Thanks: 27 Thanked 32 Times in 21 Posts Mentioned: 0 Post(s) Tagged: 0 Thread(s)	Seems almost like Subaru has not started really pushing the car yet, maybe because of the low allocation they have currently. Us enthusiasts will wait for a car but the average buyer that saw the commercial and goes in to buy one would just walk away if they were told they will have to wait for damn near a year (or longer), It would probably cause them more trouble to run commercials right now, I bet once the initial surge from enthusiasts stops and they can actually stock the cars on a lot they will begin an advertising campaign

07-17-2012, 10:55 AM	#4
ashtray As Seen On The Internet Join Date: Apr 2011 Drives: 2003 WRX, 2013 BRZ, 442 Location: SoCal Posts: 852 Thanks: 23 Thanked 251 Times in 159 Posts Mentioned: 1 Post(s) Tagged: 2 Thread(s)	Yeah, Subaru has a few that are really good - they just don't seem to be on TV here (yet). But good point made - if they did advertise, they'd just get people who never heard of the car stopping by dealers expecting to test drive/buy one that same day.

07-17-2012, 11:44 AM	#5
neutron256 Senior Member Join Date: Jan 2012 Drives: '13 GBS Subaru BRZ Location: Minneapolis, MN Posts: 2,030 Thanks: 680 Thanked 664 Times in 382 Posts Mentioned: 26 Post(s) Tagged: 1 Thread(s)	Subaru probably won't put out a BRZ TV ad here. When was the last time you saw an ad for a WRX? The people who are going to buy these smaller production cars already know about them, you don't need to advertise in mass media.

07-17-2012, 03:15 PM	#8
ashtray As Seen On The Internet Join Date: Apr 2011 Drives: 2003 WRX, 2013 BRZ, 442 Location: SoCal Posts: 852 Thanks: 23 Thanked 251 Times in 159 Posts Mentioned: 1 Post(s) Tagged: 2 Thread(s)	^^^I remember that WRX commercial. It was the reason I didn't buy one in 2002! When they morphed it into the rectangular headlight rally car, THAT was the body style I wanted. Took me until March 2003 for the bugeye to grow on me and I bought one (still have it) - then the redesigned '04 model came out a month later!

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