Quote:
Originally Posted by Gen
I completely understand and agree that sales are hard, and I may be antisocial, but I would much prefer to purchase my vehicle from a vending machine with a guy that hands me a key to test drive it first. I mean no offense, but car salesman are in the same boat as travel agents these days. They're just becoming unnecessary as the younger generation grows up. There's literally no information a car salesman can provide me that Google cannot. A salesman, at his or her core, is in the business of information. You inform me so that I feel I am making an appropriate purchase, but there's simply no way a salesman can compete with the internet.
I recently helped my mother purchase a vehicle, and I think this is a big generational gap, but she had no idea what she wanted to buy. She was going to different dealership to be informed. I don't know of this occurring in anyone under 35--we already know all the specs on the vehicle, we just want the best price and a salesman is seen as an obstacle while they grimace and wince and do the "you're really bustin' my balls here Gen, but let me go talk to the big man. I can't really cut it that low without his sign off". I already know what the invoice is. I know what your holdback is. I know how much volume you do.
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Yes and no.
Yes - Google is your friend when searching out any info.
No - My wealth of knowledge about my cars rivals google.
Knowing Invoice, Holdback, Volume means absolutely nothing. You don't know what that dealer needs to make every month to stay afloat. The happiest customers I've ever had have payed MSRP or close. The most unhappy customers that I have ever had nickled and dimed me to the point that we would almost take a loss on the deal to roll the car and they were still trying to get more discount.
The internet was supposed to eliminate car salesman. But we're still here and I doubt that we will go anywhere as long as the Mfrs think that selling a car requires customer service.
It would be like saying "I hate waiters. I wish I could go to a restaurant and just order my food from a kiosk." Not gonna happen.
I deal with all manners of people from 18-80. Their might be some people that know more than me but the majority of people cannot tell the difference between a model, trim, option or accessory.
The FT guys might know everything about the FT. But the other 99% of my customers buying Legacy, Outback, Impreza, WRX/STi and Tribeca still appreciate me, all of the information that I provide and the job that I do for them.
Y'all have to stop and realize - You do this once every 6-10 years. We do at least 6-10 cars every month-in, month-out.
Again, this goes back to - If you don't like your guy, get a different guy. If there's not one available go to a different store.