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Yeah but the RX8 gets 19 m.p.g. on a good day, I don't think gas prices are any influence when comparing the two (cheaper gas during RX8 production run balances out it's terrible fuel economy, expensive gas today balances our FRZ's good fuel economy). RX8 launched on the tails of the dot com crash, just like Subieyota is launching on the tails of the housing crash. The sales numbers should be very comparable and should be in the FRZ's favor because the auto industry is setting records for sales numbers.
I will be very surprised if the FRS/BRZ sells significantly more than the RX8 did, on paper (performance numbers, daily utility, official reviews) they're very similar, market conditions are similar, target demo is similar, price point is... comparable (RX8 was a bit more upmarket for the time, similar to 370Z now I believe).
Maybe I'm wrong and it will be as ubiquitous as the Mustang, but I'd bet on RX8-like production numbers throughout it's lifetime (and a similar lifespan).
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