Quote:
Originally Posted by rice_classic
2: "But what's in a name". Just because you or I don't care what badge is on the car doesn't mean others think like this (have you met a BMW owner lately?  ). There's already been dozens of threads on this forum about how people are pissed off it's a Scion and not a Toyota. Unless the Scion brand image changes in the next 5 years the "nameplate" isn't as well recognized as Subaru's. It will play a part but I don't know how measurable a part. |
But according to this article the public disagrees. The Scion TC was Named to Top 10 in 2013 Kelley Blue Book Best Resale Value Awards.
http://www.sacbee.com/2012/11/26/501...0-in-2013.html