[rikdrt1]

Originally Posted by fistpoint

How is this for simple? Pure Price in a nutshell means you pay whatever is written on the sticker. Yes, you should begin laughing now...hysterically.

Toyota claims they were approached by customers over the years looking for an easier way of purchasing vehicles, citing the haggling process as an annoyance. Toyota, in its infinite wisdom, gave customers what they want by simply removing the haggling process! Uh...thanks, I think(not really).

To follow the rules a dealer simply has to have the price the same for all customers posted on the sticker, their website, and the price menu in the lobby. MSRP has nothing to do with Pure Price and is never mentioned once on their website. If they want to sell them for $153,499 they can.

Pure Price is akin to walking into any dealership for any model of car and simply paying the sticker. If you've been reading along you should now be fully aware that Pure Price is Pure Bullshit.

One day in the not so distant future you'll be able to buy the Subaru base model for a couple hundred over its invoice price, which in turn will be only a few hundred more($300-$400) than the MSRP of the FR-S. Right now there is an almost $1300 difference between the twins MSRP's, but since you cannot haggle the Scion it will be at a severe disadvantage when the BRZ isn't flying off the showroom floors anymore.

not exactly true.. to your statement re: One day in the not so distant future you'll be able to buy the Subaru base model for a couple hundred over its invoice price, which in turn will be only a few hundred more($300-$400) than the MSRP of the FR-S. Right now there is an almost $1300 difference between the twins MSRP's,....

Actually the invoice prices for the Scion FR-S is about 23.4k for the Auto (yes, a good friend at a local dealer showed me it) - what that means is that the pure price already has their markup in there -- sucks because they have pre-configured this idea to make sure they make 1250+ per scion car. which is way more than if you walk in and buy a corolla. it does make it easier for everyone and they way they can justify it - they dont need the dozens of salesmen to haggle with users so im sure they are taking all that into consideration.

so the BRZ is the same way, except today in 2012 nobody is getting it under msrp - which in theory subaru is making alot more money cause they can gouge and markup whenever they feel like it .. sucks.

so, dont over think it - same price all over the country - not bad !