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I hope you realize that badging this a Scion instead of a Toyota was already a gamble for Toyota lol.
This car will be Scion's "flagship" car.
People aren't in the brand for 3 cars, Also, they start with a Scion move up to a Toyota and then/or a Lexus.
You seem to have misread or ignore the point. The U.S. does not = the world. This car could sell poorly here as a Scion, but then you need to look at global sales. If this does not perform well in the U.S. Toyota needs to look back and think. Is it because it is a Scion? Yes or no, if yes then should we badge this a Toyota? Lexus? Or scrap it? If no - then why not - performance? Features? Price? Obviously this car is good because the world is buying it but why is it not doing well in the U.S.
Scion failing isn't the best thing for Toyota, however Toyota will cut their losses if needed.
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