Quote:
Originally Posted by himbo
A niche car like this was never intended to be sold in high numbers - though for what this car is, the numbers are solid. Lots of part-sharing between the two brands is how the brands can actually make money off them.
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Partially true, but it is not clear whether Toyota will continue this collaboration -- and they sell more than the BRZ. With the numbers dropping, and 2018 significantly less, will there still be the volume to warrant any major upgrades? Personally, I hope the collaboration continues, but I don't know what will stem the decline, especially as compact SUV's get more performance oriented. Toyota is a much larger brand and therefore the share of 86's to total Toyota sales is much less than the BRZ is to total Subaru sales. And that's how corporate decisions are made. Toyota has 3 times the number of dealerships than Subaru. And Subaru is a growing brand other than the BRZ. Niche products still need to make money. Making minor changes means no significant retooling so that's what makes sense financially.