Quote:
Originally Posted by Shane D
I think the Scion pick was a poor one based on a single criteria: Availability.
I had never paid attention to the Scion brand until now. I looked around and there is only ONE Scion dealership in Nova Scotia. There are TEN Toyota dealerships!
I understand the difference as the vast majority of people don't give a crap about the Scion brand.
WHY would you launch a very cool new car under a brand that has very little distribution?
Just from an east coast Canadian perspective:
Prince Edward Island: 0 Scion Dealers
Newfoundland: 0 Scion dealers
Nova Scotia: 1 Scion dealer
New Brunswick: 2 Scion dealers
The above territory has 26 Toyota dealers!!
Shane D
Unless they are looking for exclusivity (which makes no sense at this price point), it is a poor strategy.
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That seems like a regional Canada issue. Every American Toyota dealership I've been to so far (in the West, Pacific Northwest, and Midwest) has Scion reps to sell the FR-S.