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Shane D · 07-02-2012, 10:08 PM

I think the Scion pick was a poor one based on a single criteria: Availability.
I had never paid attention to the Scion brand until now. I looked around and there is only ONE Scion dealership in Nova Scotia. There are TEN Toyota dealerships!
I understand the difference as the vast majority of people don't give a crap about the Scion brand.
WHY would you launch a very cool new car under a brand that has very little distribution?
Just from an east coast Canadian perspective:
Prince Edward Island: 0 Scion Dealers
Newfoundland: 0 Scion dealers
Nova Scotia: 1 Scion dealer
New Brunswick: 2 Scion dealers

The above territory has 26 Toyota dealers!!

Shane D

Unless they are looking for exclusivity (which makes no sense at this price point), it is a poor strategy.

07-02-2012, 10:08 PM	#107
Shane D Junior Member Join Date: Jun 2012 Drives: Old GM car Location: Halifax, NS Posts: 8 Thanks: 0 Thanked 1 Time in 1 Post Mentioned: 0 Post(s)	I think the Scion pick was a poor one based on a single criteria: Availability. I had never paid attention to the Scion brand until now. I looked around and there is only ONE Scion dealership in Nova Scotia. There are TEN Toyota dealerships! I understand the difference as the vast majority of people don't give a crap about the Scion brand. WHY would you launch a very cool new car under a brand that has very little distribution? Just from an east coast Canadian perspective: Prince Edward Island: 0 Scion Dealers Newfoundland: 0 Scion dealers Nova Scotia: 1 Scion dealer New Brunswick: 2 Scion dealers The above territory has 26 Toyota dealers!! Shane D Unless they are looking for exclusivity (which makes no sense at this price point), it is a poor strategy.