[ichitaka05]

Originally Posted by matadormi5

First, the number of sports-car buyers is not fixed at all. People leave and enter the sports car market (more leave now b/c the movement for green and efficiency)

Who cares to fight over the 10% of ppl who want a sports-car today? It'd be much smarter to convince the entire car-shopping population that they want and CAN HAVE a sports car now.

Which is what the 86 is going to do. People who didn't want a sports car because they were inefficient powerhouses and big $$$ will now see that's not the case anymore and be added to the sports-car market. Toyota will capitalize on buyers that are newly won over by the 86 because......(see below)



Yes! Toyota is going to open a whole new segment that will be essential for the sports car's survival in the midst of the globe's current climate. Sports cars don't have to cost big $$$ and they don't need to be packed with tons of power. A sports car can be efficient, it can be cheap, it can be decently practical (the 2+2) config.

If you believe 86 won't sell b/c it can't outgun the current selection of sports cars, then you must believe that the sports car will die off real soon.