Quote:
Originally Posted by mdm
The goal here would be to target the minivan not to families (who may buy it anyway) but to that coveted young buyer, and pitch it as a sort of mobile party/fun/debauchery room
So what is the potential North America market of young buyers who want to buy a (presumably second or third) vehicle to be used as a mobile party room? 50 people?
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This has already happened once in automotive history. The late 70s early 80s saw the highly popular custom van market targeted at young people for just those reasons. The manufactures jumped all over that craze and started putting out all sorts of factory made "shaggin' waggin's". Some of those vans were spectacular and can bring in big bucks today (if you could find them).