Thanks for posting up the video, and it's always good to have an industry representatives on the forums.
Question 1: You said that the SP is 5-25% stiffer, but Evasive (and your website) list the same spring rates and damping ratios. The spring rates in our thread are different from that too.
Link to BRZ/FRS Suspension Options Thread Mind helping us straighten it out?
Question 2: What is PNE?
My wild guess is physical vapor deposition of a nitride powder coat onto a eutectoid steel. Start with a low-carbon alloy that won't rust too easily, then case harden it at low temps with a material that also colors and coats it.