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Funny thing about pure pricing. It is implemented to stop dealers from charging ridiculous prices that are markups and help the consumer.
What does it do? It lets dealers say you have to pay msrp and there is no negotiation....whereas normally there is negotiation.
What do dealers actually do?
They not only ask msrp but sometimes add dumb shit like leather or what not and add a $3000 to $6000 markup to the msrp and ask for that..... ROFL!
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