Quote:
Originally Posted by PhantomX
Unless they have dealer markup, I doubt they'll be that desperate to sell a brand new 2015, just arrived on the lot vehicle for below their asking price. They're trying to move 2014s (and 2013s if there are any left) out of the lot to make room for the 2015s. You'll have a better chance getting a 2014 below MSRP.
I think that's where consumers misunderstand the situation from us sales consultants. Yes, we'd like to sell you a car. No, we're not going to ignore Pure Pricing policy to sell you a Scion that's just been on the lot for a few days to a few weeks to a month or two or three. What we will do is either advise you that if you really want discounts and the like, you'd have a better chance getting the 2014/2013 that's been sitting on the lot for nearly a year or two, or offer a free remote start or something that doesn't necessarily dig into the Pure Pricing. You might think Pure Pricing is a joke, but we answer to Toyota and how they want things done.
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My understanding is that Pure Price just means that whatever is posted on the "price board" is the price you pay. Your dealer could sell any Scion at $1000 below sticker... as long as they list that model as $1000 below sticker for everyone - on their website, dealer price board, etc.
Unfortunately, most dealers would rather just ask sticker, make bank on the few Scions they sell for sticker, and then ignore Scion the rest of the time. A little bit of business awareness would help them move a lot more FR-Ss. For example, I have 3 Toyota dealers within a half hour of me. If one of them would offer every Scion on their showroom for $500 under sticker as the pure price, they'd get every single Scion sale in this area. Nope, they'd all rather just let the brand rot in a corner of their showroom. Considering how outdated and broken the Scion showroom area is at the dealer where I picked up my FR-S, I don't think anyone is answering to Toyota. I'd be livid if I were part of TMS and saw a dealer obviously not giving a #%$& like this one does.
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